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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

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Before and After

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Before and After

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Before and After

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More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Plug Type: Standard
Max Temperature: 410 Degrees Fahrenheit
Included Bonus: Pouch
Voltage: 110, 120
Warranty: 2 Year(s)
Min Temperature: 240 Degrees Fahrenheit
Material: Tourmaline, Ceramic
Plate Size: 1 Inch
Cord Length: 9 Foot

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • Where Do I Start! 5 Star Rating
    I�ve been debating on buying a Sedu for quite some time but after seeing raves and awards for the Sedu I thought I should try it out. This was worth the money because I got exactly what I needed from a straightner, smooth, straight, shinny, and overall healthy hair. One of my concerns was that it wouldn�t last through a day but it did, in fact it lasted until I washed my hair again. My hair by the way is Hispanic curly so I left the heat setting on the highest which felt perfect for my hair. I barely need to use any hair product afterwards which makes my hair feel natural and not heavy. I really would suggest the Sedu straightner to anyone who wants shiny, smooth, and healthy hair:]

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    (Yes)
    (No)
    Jan 3, 2010
    / Fairfax, VA
  • Love 5 Star Rating
    i just got this flat iron for christmas. i have medium poofy hair that can dry curly, wavy, and rarely straight. this flat iron is AMAZING. it leaves my hair straight but still volumized, which is my ideal. before i had the remington wet2straight straightener and it broke down on me, although it was never that good to begin with. the only problem i had is that the first time i tried to curl my hair with the sedu it was all going great until i switched to the other side of my head. i have never been so confused in my life and i couldnt do it right, so after trying for so long it began to smell burnt and i gave up. the smell didnt leave for about a week but it is gone now and i love my baby!

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    (No)
    Jan 2, 2010
  • Wow. 5 Star Rating
    NOW THIS FLAT IRON IS REALLY AMAZING!!! I got this for christmas and all i can say is WOW. Now I have REALLY curly hair. I'm half DOMINICAN half Irish, so i have super curly hair. Before the only way to straighten my hair was to go to Dominican Salons and sit there for 3 1/2 hours. Using the Sedu its 45 minutes. I got the 1 in. so it can get my roots. I don't blowdry my hair first. I just make sure its clean, dry and detangled. Then I do small sections. PLEASE BUY THIS... IM TELLING YOU IT REALLY WORKS!

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    (Yes)
    (No)
    Dec 31, 2009
  • Sedu 1 Star Rating
    This is not anything like the CHI. If you are going to pay ninety-nine dollars, you might as well pay fifty more dollars and get the real thing, the CHI. Don't waste your money.

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    (Yes)
    (No)
    Dec 28, 2009
    / Baxley,Ga.
  • Happy Happy Camper! 5 Star Rating
    I was so impressed. The heat settings were great and my hair stayed straight for the whole day and it never curled of frizzed. With my other cheap flat irons it only stayed perfectly frizzless straight for an hour or two and this one kept it straight and fizzless for a whole day. Also my hair was super soft and silky. All I wanted to do was play with my hair. It is the best flat iron I ever purchased and in the past I have purchased about 15 and some were more expensive than this. But this one was so worth the price.

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    (Yes)
    (No)
    Dec 26, 2009
  • Sedu Is Not As Good As You Think! 1 Star Rating
    I just bought this iron, and was very excited after reading all the good reviews! When I turned it on, it heated up within seconds. However, it doesn't straighten that good, and I am asian with a bit of wave to my hair. Also, I find that the iron gets too hot from the outside where you can simply burn your hands. I have tried other irons such as the GHD and it worked wonder compare to this. The GHD design of the iron was also way nicer than this Sedu which looked cheaply made when I opened the box. I had to go over my hair several times for it to be somewhat straightened (nt:I do know how to straighten hair and have tried many products before). The plates can't move and are quite small compare to other irons. Overall, I am not satisfy with this product and is thinking of refunding it. Please don't waste money on this product and try some other irons instead.

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    (No)
    Dec 20, 2009
  • Provided Good Results The First Half Of The Year And Went Downhill From That Point. 3 Star Rating
    I got this straightener a year ago and was amazed with the results. But now it's wearing down and my hair, which is very prone to frizz. I wish the warranty was extended back when I had bought it. Also I noticed my hair is thinning now (because of the constant straightening) and I'm 20 years old. I recommend not using it every day and try to limit to once a week the most. And as always use a heat protection when using hot appliances such as the irons and hair dryers.

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    Dec 20, 2009
  • Average Flat Iron... Not As Great As Everyone Claims It To Be 3 Star Rating
    I've had this flat iron for almost two years and it finally stopped working. Its performance was average while it lasted. For the money I spent on it, which I think was about $120 at the time, I don't think it was worth it. I could've bought a Solia or a cheaper flat iron and end up with the same results. I read countless reviews of this flat iron, and all of them seemed to agree that the Sedu was the best/one of the best flat irons they've used. So naturally, I expected great results. I have thick asian hair that is naturally straight, but since my layers are so short, they flip out a little. It took me about 10-15 minutes to straighten my whole head because I'd have to go through the same area more than once. But this flat iron would leave it pretty shiny and smooth. It didn't pull on my hair either, and it's much lighter than other flat irons I've tried. The downside is that you can't really curl with it due to the squared edges and the fact that it doesn't have a swivel cord. I've tried a 1-1/2 inch Solia Flat Iron and got the same results in less than 10 minutes (probably because it was bigger) and I'd only have to go through the same area once. Other than the Sedu's few flaws and the price, its an average flat iron. If you have hair like me and only need a flat iron to touch up your ends, then I would definitely choose a different, less expensive flat iron.

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    Dec 18, 2009
  • The Performance Of The Iron Is Very Good! 4 Star Rating
    This flat iron made my hair very straight but not too pin-straight which is good. I am an African American woman with relaxed hair and one pass through on 360 degrees did the job and I still have amazing body. The only thing complaints that I have are about the cord NOT being swivel and the iron itself feels flimsy.

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    Dec 12, 2009
    / New York
  • I'm A Sedu Girl!! 5 Star Rating
    I love the Sedu. I am an African American woman with curly, frizzy, wavy, coily and kinky hair that I LOVE to DEATH!!! But sometimes I like to wear it straight (not that often) to change it up a bit. I don't like the time process it takes to straighten my hair. The longer it takes to straighten, the more heat I am using, the more heat damage my hair is consuming. This iron is better than any store bought iron I have ever used/owned. The plates are so smooth and flawless (no snags). I was pretty much just running through my hair time wise. My hair just glided through the plates and it got it very straight and smooth. I am very overly pleased with the results I achieved with the Sedu! *kisses my Sedu*

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    Dec 10, 2009
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