Free Shipping Over $50
Shop Now
Sedu

Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") with free heat proof pouch

1,596 Reviews Photo & Video Reviews Post Yours!
Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or reb...
$150.00
$119.99
Save 20% + Free Shipping + Free Gift
Out of Stock
 

Reviews

Based on 1,596 Reviews

Photo & Video Reviews
Check the boxes to filter reviews.
  • Chemically Treated Hair (31)
  • Color Treated Hair (41)
  • Curly Hair (112)
  • Dry Hair (45)
  • Fine or Thin Hair (37)
  • Normal Hair (38)
  • Oily Hair (6)
  • Relaxed Hair (22)
  • Synthetic Hair (1)
  • Thick or Coarse Hair (67)
  • Auburn (2)
  • Black (25)
  • Blonde (15)
  • Dark Brown (43)
  • Light Brown (8)
  • Medium Brown (23)
  • Platinum Blonde (2)
Show All 1,596 Reviews
Sort By:
Date
|
Helpfulness
|
Rating
  • Lorelei C.
    CA
    Hair
    Color Treated Hair
    4 Star Rating
    Almost Perfect!
    I purchased this flat iron to replace my old ceramic Infrashine iron. My last iron worked very well and has lasted constant use for 3 years...my daughter used it every day too. However, I recently noticed that the ceramic plates seem to pulling or snagging my hair. I suppose that they have some small nicks or cracks that are causing this. No problem for my teenage daughter, who has thick red hair, and continues to use it...but for me, I have color treated hair and cannot really afford to have my hair pulled out. My stylist suggested tourmaline, she said it would keep my frizzy hair smoother and the plates would glide over my hair with less damage. So, after hours of research on which one to buy, I purchase the Sedu. It works wonders!!!! I can truly tell the difference between the old ceramic plates and these tourmaline plates. I only need to pass the iron once or twice, and only on 350 degrees and my hair is smooth and silky...it truly glides over the hair, no pulling or snagging. I don't even need touch up during the day, and sometimes not the second day. I am thrilled with my purchase, and I hope it works for a few years. My one and only complaint is the lack of the swivel cord...which is only necessary when curling the hair. I does a beautiful job on curling the hair, which I only have done on my daughter's longer hair. But, the cord begins to get all tangled up because it does not swivel. This is a relatively small complaint...otherwise it is a 5 star product.
    1 out of 1 shoppers thought this review was helpful.

    Was this post helpful?

    Yes
    No
    posted Apr 26, 2010
    Link to this post
  • Laura
    Canada
    4 Star Rating
    Worth The Money
    I've had this flat iron for [almost] three years straight! Worked like a charm: 1) it doesnt make your hair frizzy and dry feeling like most straighters do, IT REALLY DOES make your hair feel silky =D (and Shiny too!) xD 2) it doesnt snag or pull on any of your hair, but still straightens great (curls wonderfully also =P) 3) it's easy to hold and it's not heavy (AT ALL) cuts straightening time by ALOT Only gave it 4 stars because until the third year I've had some trouble with it turning/staying on 0_0 and now it's finally broken T-T was hoping it'd last for another year or so =(
    1 out of 1 shoppers thought this review was helpful.

    Was this post helpful?

    Yes
    No
    posted Apr 25, 2010
    Link to this post
  • Taylor
    Wisconsin
    5 Star Rating
    5 Years And Going Strong! Best Straightener I've Ever Used.
    I bought this straightener 5 years ago and it's still as great as the day I bought it. I don't know many straighteners that can last this long. My sisters all have CHI's but in my opinion, the ceramic plates on my Sedu are way smoother and NEVER snag my hair. Occasionally I'll have to use a CHI and I always miss my Sedu. I have wavy/curly hair that has a lot of texture, but if I move the sedu slowly down each section of hair, I only have to use one stroke as opposed to several strokes on each section with other straighteners. Anyhow, I love this straightener and if it ever breaks, I won't think twice about buying it again!
    1 out of 1 shoppers thought this review was helpful.

    Was this post helpful?

    Yes
    No
    posted Apr 21, 2010
    Link to this post
  • Susan
    Hair
    African American
    4 Star Rating
    IT' MY FIRST TIME TO USE A FLAT IRON BUT I'M ALREADY SATISFIED AFTER USING IT ONCE ONLY.I'M A PROUD AFRICAN BLACK WOMEN AND I RECOMMEND IT TO ALL ETHNIC WOMEN WHHO CARES ABOUT HER HAIR. THANK YOU FOLICA.
    1 out of 1 shoppers thought this review was helpful.

    Was this post helpful?

    Yes
    No
    posted Apr 16, 2010
    Link to this post
  • Asianhair
    53213 Milwaukee WI
    4 Star Rating
    Okay Flat Iron (sedu)
    I've had this Sedu for over a year now. It works okay. I don't know why they haven't come out with a version that had an automatic timer or auto turn-off like a iron (the kind you would use for your clothes do). I've left my Sedu on for a whole days several times. I think the iron doesn't get as hot as when I first got it. I don't know if that's due to leaving it on for over 8 hours or not. My hairstylist at a upscale salon has never heard of Sedu. I wonder about that.
    1 out of 1 shoppers thought this review was helpful.

    Was this post helpful?

    Yes
    No
    posted Apr 13, 2010
    Link to this post
  • Kali
    4 Star Rating
    Great Hot Iron
    I am a former CHI owner. After my second CHI broke (it has been like 4 or 5 years) I decided to try something new. I had read good reviews about this one. It has not disappointed me. I love the temperature setting. I wouldn't say it straightens any better than the CHI did. I like the CHI but I also like Sedu. The only thing I do not like is that I can't hold on to the plate part of the hot iron while I am straightening my hair. Sometimes I like to use both my hands by holding on the hot iron. It is WAY too hot to hold on to. But that really isn't that big of a deal. I just need to learn how to do it better with one hand. Overall, this has been a good straightener so far.
    1 out of 1 shoppers thought this review was helpful.

    Was this post helpful?

    Yes
    No
    posted Apr 12, 2010
    Link to this post
  • Emilie
    Hair
    Blonde
    Thick or Coarse Hair
    3 Star Rating
    Shiny Hair, But Worked Only 1 Year And Broke My Hair
    When I received my iron 1?جø¬? year ago, like many I didn't like the cheap look of it. Using it, though, I had good results on my really thick and long blond hair. It was straight and VERY silky, which is unusual for my hair. I used it around 2 times/week. I need a new flat iron now because for the past couple of months, it doesn't work as well anymore (my hair isn't as straight and silky anymore, even with a good cleaner for my iron). I will definitely not buy this one again because: - my hair got really thin and broke a lot, even with the use of a heat protectant - not worth the money for just 1 year of good results - gets really hot outside, you can not style with both hands and curl your hair easily because of that Now I will try a 100% ceramic flat iron, not coated, to protect my hair better. If you want to use it just couple of times per month, go for it though.
    1 out of 1 shoppers thought this review was helpful.

    Was this post helpful?

    Yes
    No
    posted Apr 11, 2010
    Link to this post
  • Ali
    4 Star Rating
    Great Straightener, Maybe Worth The Money.
    I like this straightener a lot, but it seems a little costly (even marked down!) for its quality. It doesn't eliminate the frizz on the back of my head but everywhere else it's fine. It also makes a terrible squeaking noise sometimes when I use it. Definitely not a great sound. But, it also heats up extremely fast! And tames my curliest curls.
    1 out of 1 shoppers thought this review was helpful.

    Was this post helpful?

    Yes
    No
    posted Apr 9, 2010
    Link to this post
  • Anna V.
    Gulf Shores Alabama
    5 Star Rating
    Great Product.
    Great product,Great service,My wife love it !!!!!!
    1 out of 1 shoppers thought this review was helpful.

    Was this post helpful?

    Yes
    No
    posted Apr 8, 2010
    Link to this post
  • Joan
    Central FL
    2 Star Rating
    Not What I Expected
    I am returning this product as it does not do anything for my hair. I am AA and I have been natural for over 10yrs. I wanted to get away from the original hot comb and try a Chi. I read reviews for the Sedu and thought I could save a few dollars vs the Chi the salon used on my hair. Going with a Chi, get what you pay for. Good luck and I hope this helps in some way.
    1 out of 1 shoppers thought this review was helpful.

    Was this post helpful?

    Yes
    No
    posted Apr 7, 2010
    Link to this post

Write Your Own Review

Have you tried this product? Help out by sharing what worked (or didn't)!

Write a Review
You may also like
  • Sedu Anti-Frizz Polishing Treatment with Moroccan Argan Oil Best of Folica

    Sedu Anti-Frizz Polishing Treatment with Moroccan Argan Oil

    Sedu Anti-Frizz Polishing Treatment with pure Moroccan Argan Oil protects from heat damage, leaves hair incredibly smooth and shiny and controls frizz. . Similar to Moroccanoil, it contains Argan Oil which is produced from the kernels of the argan tree, found in Morocco. Argan Oil is extraordinarily rich in things like natural tocopherols and vitamin E.

    189 reviews Photo & Video Reviews
    New Price: $16.00 - $37.00
  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1 1/2") with free heat proof pouch Best of Folica

    Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1 1/2") with free heat proof p…

    Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smooths and tames frizzy hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening.

    5,303 reviews Photo & Video Reviews
    Old Price: $160.00 New Price: $129.99
    Free Shipping + Free Gift
  • Sedu Moisturizing Heat Protecting Boost

    Sedu Moisturizing Heat Protecting Boost

    New Moisturizing Heat Protecting Boost from Sedu gives thirsty hair the moisture it needs. It buffers the heat from blow dryers, curling irons, flat irons, and hot rollers, while enhancing the effectiveness of each. Leaves your hair soft, shiny, and smooth. Ideal for all hair types.

    Old Price: $18.00 New Price: $12.99
  • Sedu Revolution Pro Tourmaline Ionic 4000i Hair Dryer Best of Folica

    Sedu Revolution Pro Tourmaline Ionic 4000i Hair Dryer

    Sedu continues to innovate in its line of heat styling products with creativity and the latest advanced technology. One of the first professional hair dryers of its kind with super compact size and light weight design, Sedu Revolution Tourmaline Ionic 4000i Hair Dryer has 60% more power than a conventional dryer. With the most effective tourmaline coated ionic generator, this dryer reduces frizz and static by 90% and cuts drying time in half. Get it today, Sedu Revolution Tourmaline Ionic 4000i Hair Dryer is the only dryer you will ever need!

    593 reviews Photo & Video Reviews
    Old Price: $200.00 New Price: $159.99
    Free Shipping + Free Gift
  • Sedu Revolution Tourmaline Ionic Styling Iron 1 Best of Folica

    Sedu Revolution Tourmaline Ionic Styling Iron 1

    Sedu Revolution Styling Iron features revolutionary technologies that allow you to create any hairstyle imaginable with half of the time and virtually no damage. Sedu Revolution's Ultra Smooth 1 inch plates leave your hair shiny and healthy. Includes 2 year warranty and free heat proof mat/pouch.

    813 reviews Photo & Video Reviews
    Old Price: $200.00 New Price: $159.99
    Free Shipping + Free Gift
2024763294
Leave Feedback