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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

before

Before and After

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Before and After

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Before and After

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More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Plug Type: Standard
Max Temperature: 410 Degrees Fahrenheit
Included Bonus: Pouch
Voltage: 110, 120
Warranty: 2 Year(s)
Min Temperature: 240 Degrees Fahrenheit
Material: Tourmaline, Ceramic
Plate Size: 1 Inch
Cord Length: 9 Foot

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • Worth It! 5 Star Rating
    This iron gets my hair incredibly straight. The plates are super smooth. I have naturally coarse hair and it is smoothed in minutes. Get this!

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    Sep 27, 2004
  • Awsome 5 Star Rating
    i just got my straightener yesterday...i have long, curly thick hair that usually takes about 2 hours to straighten with my vidal sasoon iron...with the sedu...it took me less then an hour which is more then half the time! i was so impressed...it was PIN straight and is still straight right now...i love it....it makes your hair feel smooth and it looks smooth alsso...i got so many compliments! : ) its great!

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    Sep 24, 2004
    / New York
  • The Best I Have Ever Used! 5 Star Rating
    I received my Sedu today. I tried it right away as the humidity this summer has made my hair almost unmanageable. I really couldnt believe how easy it was to use and what a wonderful job it did. I have thick course hair that tends to frizz. The Sedu made my hair straight, shiny and quite lovely to look at. After several hours it still looked the same. I was a little leary of spending $$ but it was worth every penny.

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    Sep 23, 2004
  • Super!!!!!!!!! 5 Star Rating
    Best Flat Iron EVER!!!!! I have very thick hair and the first time I used it, I had beautiful silky straight hair. It heats up SOO fast! Dont waste your money on any other product! Buy SEDU!

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    Sep 23, 2004
    / Washington
  • Awesome Product 5 Star Rating
    After researching which flat iron was the best, I decided to try this one and see if it lives up to all the good reviews. It was amazing the first time I used it. It took all the frizz away and left me with silky beautiful hair. I highly recommend this.

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    Sep 16, 2004
  • First Flatiron 5 Star Rating
    This is the first flatiron I have ever had. I researched this website before making my order. I am so happy with this one. It is lightweight and heats up super fast. The 1" model makes it easy to get right to the roots. My hair looks smooth and shiny - I have fine hair but a lot of it and it always used to look staticky and fly away frizzy. But it looks smooth and sleek - just like the stars you see in magazines and on TV. I wish I would have found this 20 years ago. I highly recommend this product!!!!!!!!!!!

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    (No)
    Sep 13, 2004
    / Spencer, Iowa
  • Ok, But Not Worth The Money 3 Star Rating
    I had really high hopes for this flat iron, after reading all the positive reviews. I have fine, wavy, color-treated hair that I have to flat iron to keep straight and frizz free. After trying this item three times, I have to say I dont think it works any better than my $45 jilbere flat iron. Not a bad item, by any means, but IMO not worth the $100 I spent.

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    Sep 7, 2004
    / Texas
  • Great! 5 Star Rating
    This iron is great. I let my hair air dry yesterday so it was culry and frizzy, then i woke up this morning and turned on my sedu, in 1 minute it was hot and straighted my whole head of hair in about 5 minutes!

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    Sep 2, 2004
  • Great Straightener 5 Star Rating
    i just got this straightener and i love it...i have had a conair, hot tools, vidal sasson, and the chi and this is my favorite!!! i have very thick verry curly hair and it works great! i would recommend it to any one!

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    Aug 10, 2004
  • Sedu Is Bangin' 5 Star Rating
    I just got mine today, and it is amazing. I have thick 3c hair, and it made my hair feel like silk. This is worth every penny and more!

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    Aug 4, 2004
    / Illinois
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