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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

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Before and After

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Before and After

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as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Plug Type: Standard
Max Temperature: 410 Degrees Fahrenheit
Included Bonus: Pouch
Voltage: 120, 110
Warranty: 2 Year(s)
Min Temperature: 240 Degrees Fahrenheit
Material: Tourmaline, Ceramic
Plate Size: 1 Inch
Cord Length: 9 Foot

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • Works Well 5 Star Rating
    This iron works very well, heats up quickly and so far Ive not had the same shorting-out problems that I had with the Chi Iron. So far so good....

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    Dec 13, 2004
    / Santa Ynez, CA
  • Excellent 5 Star Rating
    Just received my Sedu order. Cannot believe the difference! Worth EVERY DOLLAR! This is by far the easiest and most efficient flat iron I have EVER used! I have a slight natural wave, and now I have shiny, straight hair! Would recommend this to everyone thinking of buying a flat iron! Its GREAT!

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    Dec 13, 2004
    / Kalamazoo, MI
  • Well Worth The Money 5 Star Rating
    My first flat iron died on me and I did alot of research on various ceramic flat irons. This particular model had the best reviews and they were true. This flat iron straightens and curls hair beautifully. Dont hesitate to buy this flat iron.

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    Dec 12, 2004
    / Detroit, MI
  • Sedu Ceramic Professional Flat Iron 4 Star Rating
    I think this seems like a great product. I just need some help in learning how to use it. When my hairstylist uses his flat iron, my hair is perfect (I have short curly hair) but somehow when I do it, I end up looking like Tina Turner with hair sticking straight up everywhere. Its turning at the ends that I seem to have a problem with. This product definitely does what it says it does and I think it is definitely worth the money!

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    Dec 10, 2004
    / Rockville, MD
  • Woowoo I Love This Straightener!! 5 Star Rating
    i just got my sedu today and i was amazed at how fast it heated up and how hot it actually got. it usually takes me about 40 minutes to straigten my thick, extreemly wavy hair and it took about 25 minutes which is a big difference to me. i am so happy with the results. my hair is soo straight and shiny, and it stays this way for hours.

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    Dec 8, 2004
    / New Jersey
  • I'm In Love! 5 Star Rating
    I received my Sedu yesterday and really wanted to see if I could straighten my hair without blowdrying it first. So I let it air dry that night, slept on it, woke up with big, poofy, wavy, frizzy hair...and 15 minutes later with the help of the SEDU...I have pin straight hair! And I didnt have to sweat for 25 minutes with the blowdryer on! Its obviously a little more difficult to straighten your hair without blowdrying it first and its hard to reach your roots, but that isnt the SEDUs fault! It still came out perfect! If you have thicker hair I would probably recommend getting the 1 1/2" instead of the 1" though...its works fine for me but I can imageine that with someone with thicker hair it might take a little longer.

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    Dec 8, 2004
    / Tallahassee, FL
  • A Keeper 4 Star Rating
    This flat iron is a keeper. I wanted a Chi, but very happy I went with this one. Heats fast, easy to use, doesnt fry hair.

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    Dec 8, 2004
  • Be Your Own Hair Stylist 5 Star Rating
    I recently purchased the Sedu flat iron from my stylist and was shocked by its performance. I have thick, curly, frizzy hair and could not get my hair completely straight, even if I used a professional powerful dryer with a ceramic round brush. So I purchased the Sedu in my last salon visit and I get my hair stick straight every time. I could not believe it. I always like the way my hair looked when I went to the salon, but could never get the same look at home until now. Yes, this flat iron is a little on the pricey side, but well worth the money if you want soft shiny, and salon looking hair.

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    Dec 8, 2004
    / NYC, USA
  • Never Been Happier 5 Star Rating
    Hear is the thing- I have the worse hair, Curly, 7 times colored, and damaged & dry, and frizzy. After coloring, even curling became a big mass of frizz.. and I use to spend 45 minutes blow drying my hair- If I have a work meeting or a date. Now, I spend 10-15 minutes, and I never blow dry my hair at all.. I shower in the night, and let it air dry, and use the iron in the morning with my round brush- kind of like blow drying except- its so much faster, and not frustrating. My hair looks healthier and shines. I would highly recommend this for anyone who struggle with bad hair day- I love this so much that I am like a spokes person for this iron- for all my friends! In fact when I first read the reviews they were so good- that I almost wondered if Folica had paid people to write themJ- But now I know why!

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    Dec 7, 2004
    / MD
  • Good Stuff 5 Star Rating
    I got the Sedu a couple of months ago but wanted to wait a little while to write a review so I could try it a few times to see if it really worked. Well, I have tried it just twice (only because i am lazy). So I think its about time to contribute my 2 cents :) I have thick wavy hair which get really frizzy even in really dry weather. I havent owned any straightener before but tried doing it with a blow dryer. It takes way too long and I just never got the salon-type results. SO I got the sedu. Its very light, doesnt pull on hair, works quickly on dry hair (I had to go over the hair twice or 3 times if they were a little damp). It is VERY quick. If I werent worried abotu the heat damage I would use it every day. I straightened my hair on thursday. Until sunday when I washed my hair again, my hair kept straight for the most part, other than a couple of waves on the back of my head, but no frizz at all. I love this thing. I hope i am able to use it enough to cover the price :)

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    Dec 7, 2004
    / Canada
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