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Sedu

Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") with free heat proof pouch

1,596 Reviews Photo & Video Reviews Post Yours!
Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or reb...
$150.00
$119.99
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Reviews

Based on 1,596 Reviews

Photo & Video Reviews
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  • Chemically Treated Hair (31)
  • Color Treated Hair (41)
  • Curly Hair (112)
  • Dry Hair (45)
  • Fine or Thin Hair (37)
  • Normal Hair (38)
  • Oily Hair (6)
  • Relaxed Hair (22)
  • Synthetic Hair (1)
  • Thick or Coarse Hair (67)
  • Auburn (2)
  • Black (25)
  • Blonde (15)
  • Dark Brown (43)
  • Light Brown (8)
  • Medium Brown (23)
  • Platinum Blonde (2)
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  • Nima
    Boston
    Hair
    Dark Brown
    Normal Hair
    Color Treated Hair
    Fine or Thin Hair
    3 Star Rating
    It's Ok...
    I was super excited when i got it in the mail...and tried it right away. It straightened my hair....and that's about all. My hair didn't look any more shinier or feel silkier than it did before =/ The only plus I noticed was that it didn't snag my hair like the hot tools straightener, which I bought 5 years ago (and still works)...did. I read the reviews and got this....hope it lasts a long time considering the price I paid.
    7 out of 7 shoppers thought this review was helpful.

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    posted Oct 11, 2010
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  • Theresa S.
    Salyersville Ky 41465
    Hair
    Platinum Blonde
    Fine or Thin Hair
    5 Star Rating
    Great Results
    Yes I got the results about this Flatiron. I would give this product a 10. I would recommend this Flatiron to everyone. Thanks
    1 out of 1 shoppers thought this review was helpful.

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    posted Oct 11, 2010
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  • Mari
    Hair
    Black
    Dry Hair
    Thick or Coarse Hair
    3 Star Rating
    Blahhh :(
    So I finally decided to buy this straightener after reading many reviews about how great it was. I've only used it twice, but it seems to work only as good as my old $65 straightener...
    1 out of 1 shoppers thought this review was helpful.

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    posted Oct 9, 2010
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  • Denvee
    Denver
    Hair
    Dark Brown
    Curly Hair
    Thick or Coarse Hair
    5 Star Rating
    This Thing Works Like Magic..how To Preserve Your Flat Iron
    My first sedu stopped working within a year of owning it. After about a year of owning it.. it begin to turn on and off during usage. I assessed the flat iron and realized that the cord was the problem... not the actual flat iron. I'm on my 2nd flat iron (has lasted 2.5years). I've treated the 2nd flat iron differently from the 1st. I basically store the flat iron cord in a loose fashion... which has preserved the cord life(flat iron life span). You are NOT supposed to wrap your cord around the item. If you wrap you cord tightly around the flat iron... your cord's lifespan will spiral downward. Store your cord loosely. If you leave your flat iron ontop of the counter, bunch it up loosely... or let the cord fall/rest onto the floor. Under no means should you ever tightly wrap the cord. That's a huge no no. I have curly,mixed hair. This thing works like a gem.
    4 out of 4 shoppers thought this review was helpful.

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    posted Oct 8, 2010
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  • Liz
    Saint Paul, MN
    Hair
    Medium Brown
    Normal Hair
    Dry Hair
    Fine or Thin Hair
    5 Star Rating
    The Best Flat Iron I've Ever Owned...seriously
    I was a little skeptical about this straightener at first, but after my last one exploded (no joke) I was willing to give any legitimate brand of flat iron a try. I tried it out the moment received it in the mail, and I've been in love with it ever since. My favorite part is that it doesn't pull my hair like my other flat irons have, and it makes my hair incredibly SHINY! I definitely recommend a Sedu to anyone and everyone.
    1 out of 1 shoppers thought this review was helpful.

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    posted Oct 7, 2010
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  • Marie C.
    Austin, TX
    Hair
    Curly Hair
    Color Treated Hair
    2 Star Rating
    Works Great....until It Doesn't Work! Beware Of Short Life Span
    I bought this flat iron based on Folica.com reviews about two years ago after the cord on my 8 year old Chi finally started separating from the unit (still works to this day, tho). I LOVED the Sedu when I got it and recommended it to everyone, including my stylist who in turn started recommending them to her clients. Now I feel very sorry that I recommended this product. Last week it completely stopped working. I didn't keep my receipt so I can't return it (my fault, clearly) but I figured maybe it was a fluke....until I talked to my sister-in-law, who bought four Sedus (one for herself and each of her daughters) after she tried mine. She told me that all but one of theirs has stopped working. This product, while it does a GREAT job, is waaaaaay too expensive to have that short of a life span. Although I preferred using the Sedu, I will go back to Chi now since it is clearly a better manufactured product (I know the Chi is made in the USA). If you buy this product I promise you'll love it......at first. If you think $120 is a reasonable price to use this product for a year or two, you'll be satisfied.
    1 out of 1 shoppers thought this review was helpful.

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    posted Oct 7, 2010
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  • N L.
    Hair
    Black
    Oily Hair
    Dry Hair
    Curly Hair
    3 Star Rating
    It's Okay
    This straightener is okay...It's a lot smoother than the Andis iron I had before (the best drugstore icon IMO), but the results are kind of similar. Maybe my hopes were too high but it's a decent straightener. The fact that there's no swivel cord REALLY bugged me after a while since the cord gets all tangled up. The heat-proof bag/mat isn't really anything to get excited about, and I kind of have to clean hair gunk off the sides quite periodically.

    Since I rarely straighten my hair, this was a good investment for the long term (the Andis one only works on one heat setting after two years)...or at least I hope! But I probably wouldn't buy this iron again (I only bought it because of the amazing deal)

    The service from Folica was good though!
    1 out of 1 shoppers thought this review was helpful.

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    posted Oct 4, 2010
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  • Carolina B.
    Arlington, Texas
    Hair
    Medium Brown
    Color Treated Hair
    Thick or Coarse Hair
    5 Star Rating
    Best Flat Iron Ever
    i've had the flat iron for 3 year its the best investment I have ever made. I would highly recommend it to everyone who it looking for a great flat iron. I wash my hair and let it air dry and once its dry then I flat iron it IDO NOT BLOW DRY MY HAIR. I wait until my hair is completely dry could take a couple of hours before I use flat iron. I also buy some silkens for flat iron at Sally and spray it on before using iron. This IS A GREAT FLAT IRON
    2 out of 2 shoppers thought this review was helpful.

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    posted Sep 20, 2010
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  • Claudia
    Hair
    Dark Brown
    Normal Hair
    Dry Hair
    Curly Hair
    Thick or Coarse Hair
    3 Star Rating
    Kind Of Dissapointed.
    The flat iron itself, is great, but besides that.. The cable. i have no idea... how to explain this but, i turned on my 5 month old sedu 1 inch... and it didnt turn on for longer than 2 seconds, this is the first time it happens to me, i have no idea what happened to it, but i think i'll use the warranty then sell it to a friend and buy a CHI or Solia. This was kind of sad, i was kinda happy with it, it took me long to straighten my long hair sometimes cus its only 1 inch but the heat is perfect.
    2 out of 2 shoppers thought this review wasn't helpful.

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    posted Sep 20, 2010
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  • Brenna W.
    Hair
    Dark Brown
    Dry Hair
    Curly Hair
    Color Treated Hair
    Thick or Coarse Hair
    4 Star Rating
    Amazing
    My Hair Does NOT Straiqhten Well At ALL ! i Use A lot Of Product To Make it Flat .
    This iron Smooths Out My Ends && Keeps My Hair Straight.
    My Hair Hair About 2 inches of Perm Left, So i'm Still Transitioning !
    Grr !
    Before Photo
    After Photo
    22 out of 36 shoppers thought this review wasn't helpful.

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    posted Sep 19, 2010
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