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Sedu

Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") with free heat proof pouch

1,596 Reviews Photo & Video Reviews Post Yours!
Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or reb...
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Reviews

Based on 1,596 Reviews

Photo & Video Reviews
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  • Chemically Treated Hair (31)
  • Color Treated Hair (41)
  • Curly Hair (112)
  • Dry Hair (45)
  • Fine or Thin Hair (37)
  • Normal Hair (38)
  • Oily Hair (6)
  • Relaxed Hair (22)
  • Synthetic Hair (1)
  • Thick or Coarse Hair (67)
  • Auburn (2)
  • Black (25)
  • Blonde (15)
  • Dark Brown (43)
  • Light Brown (8)
  • Medium Brown (23)
  • Platinum Blonde (2)
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  • Patricia M.
    Detroit, MI
    3 Star Rating
    Liked It Until It Stopped Working
    I purchased this flat iron in July after reading all the rave reviews. It straightens well, but I do have a hard time alleviating all the frizziness. I have tightly curled African American hair and I don't have a relaxer-going au naturel, so I thought this would do a great job of straightening, like making my hair silky straight. It doesn't. Then last week, the flat iron stopped working. I can sometimes get it to work if I move the cord a certain way, but it's not always the same way. It seems that my flat iron has a shortage in the cord somewhere. Needless to say, after 5 months of use, I'm not happy. I am returning this product under the 2 year warranty that came with it. Bottom line, this is a good product...when it works, but I think you can get the same results or even better with a cheaper flat iron, like Gold N Hot or one of the others.

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    posted Dec 7, 2010
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  • Niki P.
    Canada
    Hair
    Dark Brown
    Dry Hair
    Curly Hair
    Color Treated Hair
    Thick or Coarse Hair
    2 Star Rating
    Not As "hot" As I Expected.
    This iron definitely does not get as hot as 410 degrees. I didn't find it to be as effective as my current flat iron and my current flat iron is over 10 years old. I have very thick and curly coarse hair and I require an iron that is pretty much a miracle worker. I have seen my hair stylist use the folica flat iron on my hair and it seemed great. But when I bought my own, perhaps there is a defect with it and it just doesn't get as hot as it should. I will be returning it shortly.

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    posted Dec 6, 2010
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  • Cindy
    Hair
    Blonde
    Fine or Thin Hair
    5 Star Rating
    What A Difference!
    After using the GVP flat iron (from Sally Beauty Supply) for a couple of years, I've noticed a MAJOR difference with my Sedu iron. My hair is so much sleeker and shinier than before. Definitely worth forking out the extra money for!

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    posted Nov 22, 2010
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  • Eileen
    Hair
    Medium Brown
    Thick or Coarse Hair
    5 Star Rating
    Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")
    It's a terrific product. The heat comes on almost instantly and my hair is straight, soft, silky and totally without frizz. I'm very satisfied with it.

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    posted Nov 19, 2010
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  • Jennifer U.
    Hair
    Blonde
    Normal Hair
    Dry Hair
    Color Treated Hair
    Thick or Coarse Hair
    4 Star Rating
    Love This Flat Iron, But It's Lifespan Averages 1 Year.
    I really love this flat iron. I have really long thick hair, and it takes a lot less time to straighten it with this iron. It glides through & my hair looks so healthy, I've been getting compliments since I started using this iron a few years ago.
    Only thing is that I have had to buy 2 in 3 years and my second one is not working now. It was the cord that messed up on the first one, & now again the cord is messed up on this second one.

    I'm able to keep all of my other electronics for years, so I don't believe its from me abusing it. I never wrapped my cord or dropped it or anything, it always just stayed on the counter out of the way cord unwrapped hanging loosely. Now I am hunting all over to find a replacement because I can't shell out $120 every year for a new flat iron.

    I didn't like the CHi because it pulled my hair, and it didn't make my hair look as healthy as this Sedu. I wish I could find a comparable flat iron to this one & buy it. I don't think Sedu is going to improve or fix the cord issue that many users seem to have, so I want to move on and find another flat iron. If anyone has suggestions, I would love to know.
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    18 out of 26 shoppers thought this review was helpful.

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    posted Nov 10, 2010
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  • Catherine
    Seattle
    5 Star Rating
    My Top Pick So Far...
    This is the best flat iron I've ever owed. I've only had it a week and my hair looks healthier. I like that it's lightweight too.

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    posted Nov 9, 2010
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  • Summer
    Hair
    Dry Hair
    Color Treated Hair
    Thick or Coarse Hair
    Relaxed Hair
    Chemically Treated Hair
    1 Star Rating
    Disappointed For The Second Time!
    Will not make the mistake and buy this a third time. Total waste of money, only lasts about a year and then it starts having cord issues. where you have to fidget with it to get it to stay on! It did give me straight hair in half the time compared to cheaper flat irons but sedu really needs to fix the issues with the cord. Do not waste your money on this!
    2 out of 2 shoppers thought this review was helpful.

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    posted Nov 9, 2010
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  • Jenny
    Hair
    Platinum Blonde
    Dry Hair
    Fine or Thin Hair
    Chemically Treated Hair
    3 Star Rating
    Died In Less Than A Year And Gave Me Breakage.
    Well, i love this flat iron it makes my hair sleek, smooth and soft with lots of shine. Unfortunately I have fine hair, and some of it broke off using this flat iron. The broken hair is at the very front of my head and I'lI have to tuck it behind the long hair with hairspray. It also died in less then a year. I got this on my birthday in March 2010 and it died November 2010. I barely ever dropped it, except for three times my cat knocked it over twice. But overall I would totally buy another one it was the best I've ever used! Overall I would recommend this flat iron just don't put the heat setting up to high and don't restyle very often.
    1 out of 1 shoppers thought this review wasn't helpful.

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    posted Nov 8, 2010
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  • Jennifer J.
    Halifax, Nova Scotia
    Hair
    Light Brown
    Curly Hair
    Color Treated Hair
    Thick or Coarse Hair
    5 Star Rating
    Great Flat Iron
    I have been purchasing flat irons from folica.com for years. I loved the CHI and SOLIA but had problems with durability (all broke down or had the chord broke less than two years). I decided to purchase a Sedu this time as a result of the reviews and must say I absolutely love it. My difficult to manage think, curly, frizzy hair becomes smooth and straight in less than 10 minutes. It's lightweight, keeps it's heat and is easy to manage and store. Great product.
    1 out of 1 shoppers thought this review was helpful.

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    posted Nov 5, 2010
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  • S A.
    Hair
    Black
    Normal Hair
    3 Star Rating
    Ok
    I have not really used it much so far I am ok with it.
    2 out of 2 shoppers thought this review wasn't helpful.

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    posted Nov 4, 2010
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