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Sedu

Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1 1/2")

5,769 Reviews Photo & Video Reviews Post Yours!
Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smooths and tames frizzy hair fo...
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$129.99
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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1 1/2") (5769)
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  • Toronto
    Hair
    Dark Brown
    Thick or Coarse Hair
    2 Star Rating
    Not What The Best Hair Iron
    I bought this Iron thinking that will be the solution to my rebelious hair, but no. I don't recomend this Iron first, becuase after 2 months the tempeture didnt worked as the beggining. Second, after 7 months the iron stop working. and third not ideal for thick, coarse hair.

    (sorry for my mispelling, lol)
    1 out of 1 shoppers thought this review wasn't helpful.

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    posted Mar 27, 2013
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  • New York
    Hair
    Dark Brown
    Dry Hair
    Thick or Coarse Hair
    5 Star Rating
    So Smooth!
    This flat iron gets close to roots and leaves a smooth finish to my hair. I love it!
    1 out of 1 shoppers thought this review was helpful.

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    posted Mar 25, 2013
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  • United States
    Hair
    Medium Brown
    Curly Hair
    Color Treated Hair
    Thick or Coarse Hair
    5 Star Rating
    Folica And Sedu Stand By Their Warranty!
    I bought my Sedu flat iron in April of 2011, and was in love after the first use! Sadly, in January 2013, it started acting up, as if the wire inside the cord was broken-- it would turn on and off as I was using it. I finally got my act together and returned it on March 12, 2013, to take advantage of the two year warranty.. On March 15th I received an email acknowledging my return and another email with the tracking number for the replacement! When i got home today (March 21st),a brand new Sedu was in my mailbox! I literally happy danced and sang the Hallelujah Chorus as I opened it!! I am so excited to use my Sedu tomorrow--it works on my hair like nothing else I have tried!! Thank you Folica for your FAST service and for standing by your warranty!
    9 out of 10 shoppers thought this review was helpful.

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    posted Mar 21, 2013
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  • NY
    Hair
    Platinum Blonde
    Dry Hair
    Color Treated Hair
    Thick or Coarse Hair
    2 Star Rating
    Not Worth The Money...
    I ordered the sedu after a month of online research, I read all the reviews good and bad and decided to get it anyways because I figured there is always gonna be some bad reviews as for some people are just never happy... Anyways I received my straightener September 9 th and immediately loved it. It did a great job straightening, adding body and never snagged my hair but unfortunately the sedu stopped working in January, I sent it back and asked for something new due to it breaking and similar situations in reviews, the woman assured me that she and many other ladies in the office use the sedu and none of them have had issues, so she talks me into staying with the sedu I got my refurbished sedu February 4th, that one lasted 3 weeks and broke again.... Just to specify when I say it broke I mean just stopped working in all aspects just didn't turn on, and I take very good care of my things and keep it in a heat protective pouch on my vanity. So I then sent back my 3 rd sedu and asked for an exchange on the forms I sent with it, I was sent a confirmation email a few days later saying another sedu was on its way...... So I emailed folica and they advised me I could not exchange for another product... I called folica to ask why and the rep told me I could exchange it for something else but that it had already shipped so i would have to pay for return shipping... Then also informed me I would have to pay for the price difference which I was fine with but I had sent back my old straightener and received a 40 credit so even tho the straightener i wanted was 129.99 same as the sedu she said they would not honor the credit for my old straightener I sent to them... That to me is ridiculous... I told her I'm done ordering from folica and while the sedu was great it was only great for a few months its not worth the frustration or the money...
    8 out of 8 shoppers thought this review was helpful.

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    posted Mar 20, 2013
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  • Buffalo, NY
    Hair
    Blonde
    Dry Hair
    Curly Hair
    Color Treated Hair
    Thick or Coarse Hair
    2 Star Rating
    Great While It Lasted.....
    I ordered the sedu after a month of online research, I read all the reviews good and bad and decided to get it anyways because I figured there is always gonna be some bad reviews as for some people are just never happy... Anyways I received my straightener September 9 th and immediately loved it. It did a great job straightening, adding body and never snagged my hair but unfortunately the sedu stopped working in January, I sent it back and asked for something new due to it breaking and similar situations in reviews, the woman assured me that she and many other ladies in the office use the sedu and none of them have had issues, so she talks me into staying with the sedu I got my refurbished sedu February 4th, that one lasted 3 weeks and broke again.... Just to specify when I say it broke I mean just stopped working in all aspects just didn't turn on, and I take very good care of my things and keep it in a heat protective pouch on my vanity. So I then sent back my 3 rd sedu and asked for an exchange on the forms I sent with it, I was sent a confirmation email a few days later saying another sedu was on its way...... So I emailed folica and they advised me I could not exchange for another product... I called folica to ask why and the rep told me I could exchange it for something else but that it had already shipped so i would have to pay for return shipping... Then also informed me I would have to pay for the price difference which I was fine with but I had sent back my old straightener and received a 40 credit so even tho the straightener i wanted was 129.99 same as the sedu she said they would not honor the credit for my old straightener I sent to them... That to me is ridiculous... I told her I'm done ordering from folica and while the sedu was great it was only great for a few months its not worth the frustration or the money...
    7 out of 7 shoppers thought this review was helpful.

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    posted Mar 20, 2013
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  • United States
    Hair
    Medium Brown
    Thick or Coarse Hair
    5 Star Rating
    Great Customer Service
    I have been using the Sedu flat iron for about 8 years. This was my 3rd one i had ordered. The heating element went out in less than 5 months and when i sent it back in they sent me a new one right away, no questions asked.

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    posted Mar 18, 2013
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  • 1 Star Rating
    Extremely Disappointing!
    Given how much I paid for this product (and yes, I got it from Folica), I am very upset and disappointed that it all of a sudden stopped working just after the warranty expired -- great timing. It does not have a reset button either, a serious flaw in how it is made. I have always taken very good care of it and being very careful about not dropping it, getting it wet, storing it properly, etc.

    I will never buy a Sedu product again.
    2 out of 2 shoppers thought this review was helpful.

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    posted Mar 16, 2013
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  • United States
    Hair
    Dark Brown
    Curly Hair
    Thick or Coarse Hair
    5 Star Rating
    Worth The Money
    just got it in and thanks folica for sending samples. it works great. i have thick really curly hair and the sedu straighten it very well and fast. love it

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    posted Mar 15, 2013
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  • Fort Rucker, AL
    Hair
    Dark Brown
    Dry Hair
    Curly Hair
    Color Treated Hair
    5 Star Rating
    Best Flat Iron I've Ever Owned.
    This straightens my hair in a fraction of the time my CHI does. Lasts until next wash. I recommend this tool to everyone i know!!
    3 out of 3 shoppers thought this review was helpful.

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    posted Mar 15, 2013
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  • Gonzales LA
    Hair
    Light Brown
    Oily Hair
    Color Treated Hair
    Thick or Coarse Hair
    Chemically Treated Hair
    3 Star Rating
    Really Like This But....
    Really like this BUT....after 1 yr 11.5 months the heating element failed, I after pleading my case with Folcia.com I received a refurbished 1yr 2.5 months later it too stops heating.

    I was told out of warrant out of luck, this problem, after reading other recent reviews, seems to be a reoccurring issue, a design flaw might I add. While this flat iron produced awesome results when working. The cost is a little steep for a 2-yr life expectancy.
    6 out of 7 shoppers thought this review was helpful.

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    posted Mar 11, 2013
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