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Sedu

Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1 1/2") with free heat proof pouch

5,302 Reviews Photo & Video Reviews Post Yours!
Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smooths and tames frizzy hair fo...
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Reviews

Based on 5,302 Reviews

Photo & Video Reviews
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  • Chemically Treated Hair (118)
  • Color Treated Hair (183)
  • Curly Hair (467)
  • Dry Hair (170)
  • Fine or Thin Hair (83)
  • Normal Hair (124)
  • Oily Hair (28)
  • Relaxed Hair (24)
  • Synthetic Hair (5)
  • Thick or Coarse Hair (333)
  • Auburn (26)
  • Black (88)
  • Blonde (63)
  • Dark Brown (201)
  • Grey (1)
  • Light Brown (57)
  • Medium Brown (98)
  • Platinum Blonde (4)
  • White (2)
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  • Natalie
    Michigan
    Hair
    Medium Brown
    Curly Hair
    5 Star Rating
    Best Flat Iron For Any Hair Type!
    I've had this flat iron for over two years now, and it still works just as good as the day I bought it. I have very curly hair that is hard to straighten, but ever since I have used this product I have had no problem at all. It basically cut my straightening time in half. All of my friends love it too, and many of them bought the same one after seeing the great results. I highly recommend this product to everyone! It leaves your hair silky & shiny even after years of use! Best flat iron on the market!
    Before Photo
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    8 out of 8 shoppers thought this review was helpful.

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    posted Nov 26, 2011
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  • Kristi
    NJ
    Hair
    Medium Brown
    Normal Hair
    Color Treated Hair
    3 Star Rating
    Disappointed
    I purchased a Sedu years ago, within one year the item broke, Folica was great and sent me a new one, free of charge but the second stopped working within a year. I have been using my daughter's CHI and just decided to try and have this replaced, yet one more time, in an attempt to regain faith in the product. At this point, I'm not sure if I would recommend. The cost is high, the product life is short.
    2 out of 2 shoppers thought this review was helpful.

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    posted Nov 26, 2011
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  • Jamie
    Hair
    Light Brown
    Normal Hair
    5 Star Rating
    Love It
    i have had multiple hair straightners before this which have all damaged my hair. Ive had the sedu for over 2 years now and my hairs is healthier and longer than ever. My hair stays straight all day and night and it never snags or pulls my hair.
    1 out of 1 shoppers thought this review was helpful.

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    posted Nov 25, 2011
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  • Cp
    NY, NY
    Hair
    Dark Brown
    Dry Hair
    Curly Hair
    5 Star Rating
    I'm In Love...
    After doing much research, reading reviews on different sites, and comparing prices, I finally decided to purchase my very first flat iron on Folica.com 2 weeks ago. I always wear my hair curly, and I wanted to try something different. I've never been good at using blow dryers, rollers, styling my hair differently, etc., so I was hesitant to even buy this, and was convinced that I wouldn't be able to get decent results because of lack of experience.

    After following all the advice on how to prep my hair before flat ironing, I took a deep breath, placed the Sedu in my hands, and gave my first section of curly hair a pass. WOW. My jaw literally dropped open. I could not believe that this first section of hair looked like it had been blown out professionally in a matter of seconds. I continued flat ironing section by section, transforming my dry, curly mop into a smooth, silky mane. My wide open gape turned into a huge grin, lol! When I stepped outside, EVERYONE asked me if I had gone to the salon to get my hair done. My hair stayed smooth and straight even when I went out in the rain- that's just unheard of! I have found my new love. :)
    3 out of 3 shoppers thought this review was helpful.

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    posted Nov 23, 2011
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  • Penny
    Hair
    Dark Brown
    Curly Hair
    2 Star Rating
    Loved It Until It Died A Little Over A Month After Warranty Expired!
    Got this for my daughters.They loved it! But for over $100 it should last more than a longer. Tried to turn it on one day & nothing! I will never buy another one because it's not a good investment. It should last longer!
    2 out of 2 shoppers thought this review wasn't helpful.

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    posted Nov 23, 2011
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  • Melissa
    Alberta, Canada
    Hair
    Medium Brown
    Thick or Coarse Hair
    3 Star Rating
    Worked Well Enough, Until It Didn't.
    I did a lot of research before buying my sedu, and spent a lot extra to buy it online and have it sent to Canada. About a year and a half into owning it it would only heat up when it's held exactly a certain amount closed (obviously making it completely useless). I was happy because it was still covered by warranty - until I looked up the policy. To have it covered by warranty from Canada I would have to spend $80 and go potentially a month or two without my straightener. Definitely wouldn't buy again, CANADA BUYERS: make sure not to count on the return policy unless you want to pay double for your product.
    2 out of 3 shoppers thought this review was helpful.

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    posted Nov 23, 2011
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  • Erica
    Hair
    Medium Brown
    Normal Hair
    Dry Hair
    Color Treated Hair
    3 Star Rating
    Expected Wayyyy Too Much
    First, I had a Chi. It was great for awhile then got tons of build up. I purchased the Sedu and read all the reviews (literally). I thought it would be a miracle, but it was the same as the Chi. My hair still won't straighten fully and flips at the end. I do like it though, just not sure what to do with it because it's not great.
    4 out of 6 shoppers thought this review was helpful.

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    posted Nov 22, 2011
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  • Eden
    Hair
    Black
    Normal Hair
    5 Star Rating
    Very Good!
    My sister has this flat iron and I love using it! It heats up in about 10 seconds, and I love the temperature dial that it has. I leave it on the highest temperature all the time, though. I also like the green light that lights up when turned on. That way, if I forget to turn it off, I can see it shining from afar & know that I need to turn it off. The straightener glides right through my hair. Nothing gets pulled, or stuck. My hair is normal/thin-ish, but many hair stylists always comment on how MUCH hair I have. (Don't think that really matters..) Anyway, it straightens my hair very quickly. I don't have to slooowly pull it through, I can just zip right through each section! And now that I have my own job, I really want to order the 1 inch one, as I think it'll be easier to curl and crimp with a skinnier iron. But, I highly suggest this tool! :D
    2 out of 2 shoppers thought this review was helpful.

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    posted Nov 22, 2011
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  • Renee R.
    Boston,MA
    Hair
    Curly Hair
    Color Treated Hair
    Thick or Coarse Hair
    5 Star Rating
    Natural 4b Hair Turns To Silk Smooth In Minutes
    My mom bought me this flat iron in the summer, if I've loved it ever since. I am a black woman with natural 4b hair. My hair is very thick/kinky and those cheap little flat irons never worked for me, but the Sedu does! To get magnificent results with this flat iron, I suggest deep conditioning, shampooing and washing hair. After that, apply a serum or spray heat protectant and give your hair a really good blow dry. After the dry, take small sections of your hair and prepare for the magic to occur. The Sedu doesn't have a nasty flat iron smell to it and it doesn't dry up my hair. My favorite thing about it is that the green indicator light blinks when it's at your desired temperature which it only takes a few seconds to reach from the time that you turn it on. It's very lightweight and I can carry it from my dorm to my home on the weekends.

    Just to add, Folica is amazing at getting my products delivered to me. I don't know what it is about their free shipping, but the few times that I've ordered from them has resulted in me receiving my items the day after they were shipped. In closing the Sedu is badass for you natural ladies that want a straight look every once in a while.
    5 out of 5 shoppers thought this review was helpful.

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    posted Nov 21, 2011
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  • Vivian
    San Antonio,tx
    Hair
    Dark Brown
    Fine or Thin Hair
    4 Star Rating
    Its A Great Product, But Not Until It Stopped Working
    i really liked the way the Sedu my wavy thin hair until it just stop working. i would like to purchase another one, but i just don't want it to break on me once again after less than a year of using it.
    2 out of 3 shoppers thought this review was helpful.

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    posted Nov 17, 2011
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