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Rowenta Straight Express 1" Flat Iron

The Rowenta Straight Express Flat Iron is a 2-in-1 professional straightening tool that stretches and straightens the hair for superior smoothness and shine.
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  • Overview
  • Sitewide Offers and Discounts cannot be applied to this item.

    Rowenta Straight Express Flat Iron with patent-pending 3D Technology and heated ceramic teeth helps comb, stretch and straighten in three dimensions with one single pass for immediate results.

    The tri-material plates infused with ultra-resistant titanium and coated with tourmaline-boosted ceramic naturally emitting gentle infrared ionic heat for visibly smoother, shinier professional results.

    The advanced ionic generator for best-in class frizz elimination, shine and body.

    Model#: SF7228U2   /   SKU: 010095

  • Features
    • 2-in-1 Straight and Stretch Technology for single pass smoothing
    • Ionic Generator
    • Ceramic Titanium Tourmaline plates
    • Ionic generator
    • Anti-static
    • LED Display
    • Floating plates
    • 30 second fast heat up
    • 450F max temp
    • 1" Slim plates
    • Locking system for travel and storage
    • Includes heat resistant pouch
    • 1 Year warranty
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  • Helpfulness
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  • Rating
  • Finally Found It!! 5 Star Rating
    I have long curly hair that I love wearing straight in the cooler months. I hate spending a ton of time on my hair so with this iron After I dry my hair it takes very little time to straighten. No frizz and no dryness. Love the comb on it also. It is truly a one pass iron.

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    Auburn / Curly Hair / Color Treated Hair
  • Love Love Love 5 Star Rating
    OMG this straight express literally saved my life, I have always struggled to flat iron my hair, I have very thick curly hair and this is the only straightener that can give me such straight and smooth results so fast. The heated comb is GENIUS! I wish such this iron was invented years ago!!!

    Was this review helpful?

    Curly Hair / Thick or Coarse Hair
  • Amazing 5 Star Rating
    This iron works better than my GHD and the shine you get from this is outstanding. I have gotten multiple compliments after using this.

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    Dark Brown / Color Treated Hair / Thick or Coarse Hair
  • Fastest Straightener With Impeccable Results 5 Star Rating
    The heating comb gives it a huge edge over all the regular flat irons I have used, whether cheap or expensive. It really takes only one pass, even on my thick curly hair. The shine it gives is also out of this world. I couldn't be more pleased with the Rowenta, I feel like I hit the hair tool lottery!

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    / NYC
    Dark Brown / Curly Hair / Thick or Coarse Hair
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