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Rowenta Straight Express 1" Flat Iron

The Rowenta Straight Express Flat Iron is a 2-in-1 professional straightening tool that stretches and straightens the hair for superior smoothness and shine.
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Rowenta Straight Express Flat Iron with patent-pending 3D Technology and heated ceramic teeth helps comb, stretch and straighten in three dimensions with one single pass for immediate results.

The tri-material plates infused with ultra-resistant titanium and coated with tourmaline-boosted ceramic naturally emitting gentle infrared ionic heat for visibly smoother, shinier professional results.

The advanced ionic generator for best-in class frizz elimination, shine and body.

  • Model#: SF7228U2   /  
  • SKU: 010095   /  
  • Guaranteed Authentic
  • 2-in-1 Straight and Stretch Technology for single pass smoothing
  • Ionic Generator
  • Ceramic Titanium Tourmaline plates
  • Ionic generator
  • Anti-static
  • LED Display
  • Floating plates
  • 30 second fast heat up
  • 450F max temp
  • 1" Slim plates
  • Locking system for travel and storage
  • Includes heat resistant pouch
  • 1 Year warranty
Plug Type: Standard
Max Temperature: 450 Degrees Fahrenheit
Technology : Plate Comb, Ionic, Infra-red, Digital
Included Bonus: Pouch
Voltage: 120
Cord Type: Swivel Cord
Warranty: 1 Year(s)
Material: Tourmaline, Ceramic, Titanium
Plate Size: 1 Inch

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Finally Found It!! 5 Star Rating
    I have long curly hair that I love wearing straight in the cooler months. I hate spending a ton of time on my hair so with this iron After I dry my hair it takes very little time to straighten. No frizz and no dryness. Love the comb on it also. It is truly a one pass iron.

    Was this review helpful?

    Dec 21, 2014
    Auburn / Curly Hair / Color Treated Hair
  • Love Love Love 5 Star Rating
    OMG this straight express literally saved my life, I have always struggled to flat iron my hair, I have very thick curly hair and this is the only straightener that can give me such straight and smooth results so fast. The heated comb is GENIUS! I wish such this iron was invented years ago!!!

    Was this review helpful?

    Jul 25, 2014
    Curly Hair / Thick or Coarse Hair
  • Amazing 5 Star Rating
    This iron works better than my GHD and the shine you get from this is outstanding. I have gotten multiple compliments after using this.

    Was this review helpful?

    Jun 24, 2014
    Dark Brown / Color Treated Hair / Thick or Coarse Hair
  • Fastest Straightener With Impeccable Results 5 Star Rating
    The heating comb gives it a huge edge over all the regular flat irons I have used, whether cheap or expensive. It really takes only one pass, even on my thick curly hair. The shine it gives is also out of this world. I couldn't be more pleased with the Rowenta, I feel like I hit the hair tool lottery!

    Was this review helpful?

    Apr 29, 2014
    / NYC
    Dark Brown / Curly Hair / Thick or Coarse Hair
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