John Frieda Luxurious Volume Touchably Full Shampoo
- Patented formula contains specialized volume building technology paired with cleansing agents
- Gently cleanses and detangles fine hair as it applies volume boosters, then rinses clean
- Volume boosting technology is activated during blow dry to enhance hair’s natural volume, for hair that feels naturally full and soft.
- About the brand
John Frieda Luxurious Volume Touchably Full Shampoo gently cleanses for volume that looks and feels natural.
Apply shampoo to wet hair, lather, rinse well. Follow with Luxurious Volume Touchably Full Conditioner.
John Frieda opened his first salon on New Cavendish Street in London three decades ago. Today, his brands are favorites of celebrities, beauty experts and consumers worldwide. Frieda's team of celebrity stylists, known as the "House of Experts", has lead the company's development of new products and maintained a finger on the pulse of the newest hair trends.