John Frieda Luxurious Volume Full Clarity Purifying Shampoo
- Gently removes built-up residue
- Creates fullness and style-ready hair
- Purifies and thickens individual hair strands
- 110% more fullness
- 50% more thickness
- 90% more lift
- About the brand
New Luxurious Volume line builds fullness at the roots, thickens individual strands, and increases lift for noticeably thicker, full-bodied hair.
Apply Luxurious Volume Shampoo to wet hair. Gently work into a lather. Rinse thoroughly. Repeat if necessary. Use weekly or as often as needed. For best results, follow with Luxurious Volume conditioner, stylers, and hairspray.
John Frieda opened his first salon on New Cavendish Street in London three decades ago. Today, his brands are favorites of celebrities, beauty experts and consumers worldwide. Frieda's team of celebrity stylists, known as the "House of Experts", has lead the company's development of new products and maintained a finger on the pulse of the newest hair trends.