Wella Color Charm Demi Activating Lotion
- Specially designed for use with Color Charm Long Lasting Semi-Permanent Haircolor
- Helps ensure optimum hair protection
- Superb results
- About the brand
Wella Color Charm Activating Lotion stimulates color change for long lasting semi-permanent hair color.
Launched by stylist Franz Ströher in the 1880s and gaining recognition in the early 1900s, Wella has consistently led the hair care industry in innovation and trends. "Wella" is derived from the German word for "wave", which relates to their start in wigs and then the perms craze that swept the nation in the twenties. Fifty years later, Wella was still leading the pack (they introduced the first shampoo designed specifically for retail purchase). From styling products to professional color that delivers intense shine and nourishment between salon visits, you can count on Wella for pioneering concepts and high quality hair care.