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American Crew

American Crew Forming Cream

Create thick styles with American Crew's Forming Cream. Water based so it shampoos out easily.
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  • Overview
  • Create thick styles with American Crew's Forming Cream. Water based so it shampoos out easily.

    Create classic, avant-garde, or trendy styles with American Crew's Forming Cream. This formula provides strong hold, excellent pliability and a natural shine. Lanolin Wax boosts hold and Sucrose conditions and moisturizes your hair.

    Model#: 40795   /   SKU: P9131

  • Ingredients
  • Water (Aqua), (Eau), Petrolatum, Cetearyl Alcohol, Alcohol Denat., Bis-Diglyceryl Polyacyladipate-2, Lanolin Wax, PVP, Copernicia Cerifera (Carnaba) Wax, Cetereth-25, VP/VA Copolymer, Propylene Glycol, Ozokerite, Paraffinum Liquidum, Dioctyl Malate, PEG-40 Castor Oil, PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract (*Cactus), Glycerin, Fragrance (Parfum), Alpha-Isomethyl Ionene, Benzyl Benzoate, Benzoate, Benzyl Cinnamate, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Citral, Citronellol, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Limonene, Linalool, Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylaraben, Phenoxythenaol

  • Features
    • Water Based - Shampoos out easily without residue
    • Lanolin Wax - Humectant that provides movable hold
    • Sucrose - Conditions and moisturizes hair
    • PVP Copolymer - A holding agent that encourages firmness, body and fullness to hair
    • Glycerin - Softens and swells the hair shaft making hair appear thicker


    Apply a pea-sized amount into palms, working evenly through damp or dry hair.

  • About the brand
  • Noticing the disappearance of neighborhood barbers, American Crew decided to fill the void in men's hair care products. Now one of the top men's collections, American Crew provides a wide range of products from daily care to thickening. Used by stylist Gloria Ponce to create the looks of celebs like Neil Patrick Harris, Jeremy Piven and the cast of "Mad Men".

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  • Rating
  • Best Hair Product 5 Star Rating
    I LOVE this product. I had used a lot of different hair creams and styling gels before but nothing ever worked as well as this one. I applied it yesterday morning and forgot to wash my hair before bed, so i woke up the next morning and guess what, i still had the form from the previous day. I would suggest this product to ANYONE!

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    Dark Brown / Thick or Coarse Hair
  • Best Of The Best 5 Star Rating
    I have owned almost every type of hair products for men and let me tell you this is by far the best. When my stylist first used it on me, I was amazed. needless to say I bought this and it does wonder after straightening my thick hair. I used a kms california prior to this but it wouldnt hold or last as long as this. this gives a perfect spiky texture, with hold all day and s bit sleek shine and it doesnt get hard or ruin hair like cheap gel.

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  • Crew Forming Creme 5 Star Rating
    this is one of the best hairproducts I have used. A little goes a long way and it makes your hair thicker feeling, and it looks good all day long.

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    / Omaha, NE
  • The Best 5 Star Rating
    i am a hair stylist and alot of men,women like there hair to look messy,spiky and i love this product it is the best!

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