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Gray Magic Concentrate Color Additive

Covers gray. Makes colors last longer. Decreases fading. For professional use only.
$8.95
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Covers gray. Makes colors last longer. Decreases fading. For professional use only.

It is a unique way to cover resistant gray hair, and bring vibrancy and intensity to all hair coloring. Gray Magic:

  • When added to haircolor will obtain coverage on resistant gray hair.
  • Should be added to ANY color formula to achieve vibrant effects while downplaying green tones and will help alleviate chlorine discoloration.
  • Performs with ALL colors, tones, tints, and every "non peroxide" haircolor.
  • Will especially intensity and enrich red formulas.
  • Has additional wetting agents and concentrate color to allow moisture to fully penetrate the cortex.
  • Is a highly concentrated additive that must be used with haircolor to achieve complete coverage.
  • Can be added to neutralizers to replenish color when perming tinted red or warm colors.
  • When added to shampoos or conditioners, will prevent fading and oxidation for tinted red or warm colors.
  • SKU: P8517   /  
  • Guaranteed Authentic

What's Gray Magic?
Gray Magic is a hair coloring additive that is formulated to allow the haircolorist to adequately cover gray hair and make colors last longer.

Why does Gray Magic work?
Gray hair is the result of the loss of red and yellow color pigment. Gray Magic adds concentrate red and yellow with wetting agents to replace the lost color pigment and moisture, to "lock-in" hair color.

Why is Gray Magic effective on covering resistant gray hair?
The loss of red and yellow, and the cuticle being very close to the cortex (preventing penetration of color) are factors of resistant gray hair. Gray Magic mixed with color and peroxide will lift the cuticle away from the cortex, allowing penetration. When color is then applied superior coverage is obtained, and up to 90% absorption of hair color.

Why does Gray Magic downplay green tones?
Most of the manufactured ash tone hair colors contain the blue and yellow. Green is the result of blue and yellow. Gray Magic adds the third primary color, resulting in a neutral blend of blue, yellow and red.

Can I add Gray Magic to Loving Care and other "non peroxide" colors?
Definitely YES. Gray Magic was formulated with wetting agents which allow it to be mixed with any "non peroxide" color.

Would I add Gray Magic to a temporary rinse?
NO! Temporary rinse merely coat the cuticle. Gray Magic would enter the cortex and be in direct conflict with rinse.

Can Gray Magic be mixed with Unred and Gold Magic?
Yes! Gray Magic is compatible with ALL colors and ALL additives.

Will Gray Magic speed up or slow down processing?
No! When using Gray Magic in the formula continue with your usual technique and timing.

Directions

Mix your regular hair color formula with peroxide. Then add 10 drops of Gray Magic for every ounce of color. DO NOT ADD extra peroxide! Mix well into formula.

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  • Gray Magic Concentrate Color Additive (29)
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  • No More Gray 5 Star Rating
    I used this product for the first time and it was wonderful. It covered my hard to cover gray and I do use a blonde haircolor and it did wonderful. I was nervous at first with the color of the product, but it did work!!!!!

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    Feb 15, 2008
    / Palm Coast, Florida
  • It Is Magic In A Bottle! 5 Star Rating
    I absolutely love this product! Unfortunately I have resistant grays and dark hair, and the decolorization mark was driving my batty. My hairdresser friend suggested adding this to my bottled haircolor and viola! No more marks, my color lasts longer, and I can get my gray hair as dark as I want them to get!

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    (No)
    Feb 10, 2008
    / Southern California
  • Had High Hopes... 2 Star Rating
    Thought this was the answer, but alas...no. Great if you color your hair some weird shade of eggplant. Definitely not for any blondes.

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    (No)
    Sep 28, 2007
  • Gray Magic Helped Me 4 Star Rating
    My color lasted a full month instead of two weeks. You can also use it to concentrate around the hairline.

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    (No)
    Feb 12, 2007
    / College Pt., NY
  • Don't Bother 1 Star Rating
    This did not work well at all. Not only did it not help cover the grey, it did not help it to last longer either.

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    (No)
    Nov 20, 2006
    / New York
  • This Product Made Me Go Back To The Salon 1 Star Rating
    I was very excited about this product but it just turned the roots of my brown hair orange and didnt cover most of the grays.

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    (No)
    Jun 6, 2006
    / Philadelphia, PA
  • Using It For 8 Years Or So... 5 Star Rating
    Ive been using this for several years, and I think its a GREAT product! The reason the other reviewers gray hair is getting worse, or brighter, is age, not the fault of the product, believe me! There are several tricks to getting around that, but its not the products fault that shes getting older! LOL! I even have my 27 yr old daughter adding it to her color to prevent the green tones in her blonde hair that she colors to a bright auburn. It works GREAT!

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    (No)
    Jul 15, 2005
    / San Antonio, TX
  • Very Pleased With This Product 5 Star Rating
    I first heard/read about this product at hair color message boards. I decided to give it a try about a year ago and have been hooked ever since. When added to my boxed hair color, it greatly increases the depth of the color and theres virtually no fading. The only reason I have to color now is due to grow out. My hair stylist even asked me which brand I was using as my color was looking great! I definitely recommend this to anyone looking for a way to boost the power of boxed hair colors.

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    Jun 1, 2005
    / North Idaho
  • Not That Good! 2 Star Rating
    I been using this product for several years now, and the more gray hair I grow the less the product works. I combined Gray Magic with other hair color products and right after I color my hair, I can still see my gray hair. Actually I think my gray hair gets brighter.

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    Mar 11, 2005
    / California
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