I've been using this dye in conjunction with Punky Color for about 4 years now and I've had nothing but great success. This bleach comes with gloves,brush and what I think is a head-cap type thing for use while the bleach is doing its thing. It's easy to mix, and since it comes with everything you need to apply it's super easy to do that too. As to its effectiveness, what can I say, it's bleach. It bleaches hair. When I was bleaching blue out of my hair it didn't quite get it all out, but that could have been my fault. It still gets the job done, in my opinion. I haven't had a bad experience with it, and I would recommend it to anyone. Especially if you're like me and you don't just have gloves and brushes laying around all the time. Not to mention the reasonable price, amiright?