Wella Color Charm Clear Developer 20 VOL 32 oz
- Specially stabilized formula guarantees consistent, predictable results
- Ideal for covering gray/white hair or lightening the natural hair color
- About the brand
Designed for use with all permanent haircolors when directions call for 20 volume developer. Ideal for covering gray/white hair or lightening the natural hair color.
Launched by stylist Franz Ströher in the 1880s and gaining recognition in the early 1900s, Wella has consistently led the hair care industry in innovation and trends. "Wella" is derived from the German word for "wave", which relates to their start in wigs and then the perms craze that swept the nation in the twenties. Fifty years later, Wella was still leading the pack (they introduced the first shampoo designed specifically for retail purchase). From styling products to professional color that delivers intense shine and nourishment between salon visits, you can count on Wella for pioneering concepts and high quality hair care.