Wella Fashion Frost Lightener 1Lb Tub
- Can be mixed with many strengths of developer
- Stays moist through development time eliminating the need to reapply
- Allows flexibility when lightening
- About the brand
Fashion Frost Powder Lightener is an off the scalp, dedusted formula that stays moist throughout the entire lifting process. Fashion Frost can be mixed with 10, 20, 30, or 40 volume developer giving you great flexibility in development time.
Launched by stylist Franz Ströher in the 1880s and gaining recognition in the early 1900s, Wella has consistently led the hair care industry in innovation and trends. "Wella" is derived from the German word for "wave", which relates to their start in wigs and then the perms craze that swept the nation in the twenties. Fifty years later, Wella was still leading the pack (they introduced the first shampoo designed specifically for retail purchase). From styling products to professional color that delivers intense shine and nourishment between salon visits, you can count on Wella for pioneering concepts and high quality hair care.