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Wella Fashion Frost Lightener 1Lb Tub

Wella Fashion Frost Bleach stays moist for better lightening and less dust.
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  • Overview
  • Fashion Frost Powder Lightener is an off the scalp, dedusted formula that stays moist throughout the entire lifting process. Fashion Frost can be mixed with 10, 20, 30, or 40 volume developer giving you great flexibility in development time.

    SKU: 005542

  • Features
    • Can be mixed with many strengths of developer
    • Stays moist through development time eliminating the need to reapply
    • Allows flexibility when lightening
  • About the brand
  • Launched by stylist Franz Ströher in the 1880s and gaining recognition in the early 1900s, Wella has consistently led the hair care industry in innovation and trends. "Wella" is derived from the German word for "wave", which relates to their start in wigs and then the perms craze that swept the nation in the twenties. Fifty years later, Wella was still leading the pack (they introduced the first shampoo designed specifically for retail purchase). From styling products to professional color that delivers intense shine and nourishment between salon visits, you can count on Wella for pioneering concepts and high quality hair care.

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  • Rating
  • Great Price! 5 Star Rating
    I wasn't sure about this because it's basic, white bleach without any purple/blue toner in it. But after using it I've decided that doesn't really do much to the product, I'm naturally about a level 2 brown-black and I lighten to a platinum blonde. It took a few times for my colored ends but this lifts the virgin hair / roots up in about 45-60 minutes

    Just a tip, if you add a packet of sweet n low to the mixture your scalp won't be on fire!

    Was this review helpful?

    / Albuquerque, NM
    Platinum Blonde / Dry Hair / Curly Hair / Color Treated Hair / Thick or Coarse Hair / Chemically Treated Hair
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