John Frieda Sheer Blonde Highlight Activating Enhancing Shampoo with Highlight Optimizers
- Salon-inspired formula reveals a sparkling array of blonde tones for instant highlight visibility
- Highlight optimizers, containing sunflower and a white tea complex, intensify shimmering blonde hues for dazzling highlights
- Two color options available: for darker shades or for lighter shades of natural, color-treated, or highlighted blonde hair
- Does not deposit color
- New sparkling citrus fragrance has delicious green and floral under-notes
- About the brand
Activate a range of tones for a full spectrum of highlights with the John Frieda Sheer Blonde Highlight Activating Enhancing Shampoo with Highlight Optimizers.
Apply to wet hair and lather. Rinse thoroughly and repeat if necessary. For maximum results, follow with Sheer Blonde Highlight Activating Conditioner.
John Frieda opened his first salon on New Cavendish Street in London three decades ago. Today, his brands are favorites of celebrities, beauty experts and consumers worldwide. Frieda's team of celebrity stylists, known as the "House of Experts", has lead the company's development of new products and maintained a finger on the pulse of the newest hair trends.