John Frieda Frizz Ease Straight Ahead Style-Starting Daily Shampoo
- Developed for all types of dry, frizz-prone hair
- Tames frizzy hair
- Provides salon-straight styling results
- Contains essential moisturizers and frizz-fighting silicone
- Gentle enough for everyday use
- Safe for color-treated hair
- About the brand
Specially developed with a straight-defining complex, essential moisturizers, and frizz-fighting silicone, this nourishing formula is the first step towards creating sleek strands that swing, shine and lay smoothly without fear of frizz. Gentle enough for everyday use. Safe for color-treated hair.
Model#: 10953 / SKU: P9204
Apply shampoo to wet hair. Gently massage and work into a rich lather. Rinse thoroughly. Repeat if necessary. Recommended follow-up: Straight Ahead Conditioner, Hair Serum & Straight Answer Spray.
John Frieda opened his first salon on New Cavendish Street in London three decades ago. Today, his brands are favorites of celebrities, beauty experts and consumers worldwide. Frieda's team of celebrity stylists, known as the "House of Experts", has lead the company's development of new products and maintained a finger on the pulse of the newest hair trends.