John Frieda

John Frieda Frizz Ease Straight Ahead Style-Starting Daily Shampoo

John Frieda Frizz Ease Straight Ahead Style-Starting Daily Shampoo was developed for all types of dry, frizz-prone hair, taming the frizz for instantly easier salon-straight styling results.
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  • Overview
  • Specially developed with a straight-defining complex, essential moisturizers, and frizz-fighting silicone, this nourishing formula is the first step towards creating sleek strands that swing, shine and lay smoothly without fear of frizz. Gentle enough for everyday use. Safe for color-treated hair.

    Model#: 10953   /   SKU: P9204

  • Features
    • Developed for all types of dry, frizz-prone hair
    • Tames frizzy hair
    • Provides salon-straight styling results
    • Contains essential moisturizers and frizz-fighting silicone
    • Gentle enough for everyday use
    • Safe for color-treated hair


    Apply shampoo to wet hair. Gently massage and work into a rich lather. Rinse thoroughly. Repeat if necessary. Recommended follow-up: Straight Ahead Conditioner, Hair Serum & Straight Answer Spray.

  • About the brand
  • John Frieda opened his first salon on New Cavendish Street in London three decades ago. Today, his brands are favorites of celebrities, beauty experts and consumers worldwide. Frieda's team of celebrity stylists, known as the "House of Experts", has lead the company's development of new products and maintained a finger on the pulse of the newest hair trends.

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  • Rating
  • Waste Of $ But Alright 2 Star Rating
    I bought this shampoo and conditioner like a month ago it didnt really even do anything. It just somewhat washed my hair it did make it sorta soft but not really. I regret buying this. DONT BUY IT ESPECIALLY IF YOU HAVE POOFIE,FRIZZY,CURLY HAIR! (like me) SO DONT BUY IT.

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    Curly Hair
  • Life Saver! 5 Star Rating
    I wouldnt be able to live without a straightener if it werent for John Frieda Straight Ahead Shampoo! Ive always had frizzy wavy hair, and always have to straighten my hair. I straighten it so much that I can get it to be board straight and glossy. My hair is perfect when Ive striaghtened it because it doesnt grease. Now I never have to straighten it to feel better! Ive always wanted to keep my waves without the frizz but have never been able to do that without straightening it first and then curling it. I didnt notice much difference until about a month into using it when I could sleep in my wet hair and it dried perfect! This is an amazing product. You MUST BUY IT if you have frizz!!!!

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    / Honolulu, HI
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