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American Crew

American Crew Firm Hold Gel

American Crew Firm Hold Gel creates body and shine with a firm hold.
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  • Overview
  • American Crew Firm Hold Gel creates body and shine with a firm hold.

    Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts to help your hair look thicker with added body and shine. This alcohol-free formula is non-drying to your scalp and contains thermal barriers that protect your hair from environmental stress. Use when firm or maximum control is desired.

    Model#: 7251, 9927   /   SKU: P9121

  • Ingredients
  • Water (Aqua) (Eau), VP/VA Copolymer, Polysorbate-20, PVP, Quillaja Saponaria Bark Extract (*Panama Bark), Panax Ginseng Root Extract (*Ginseng Root), Salvia Officinalis (Sage) Leaf Extract (*Sage Leaves), Allantoin, Panthenol (Provitamin B5), Carbomer, Propylene Glycol, Triethanolamine, Tetrasodium EDTA, Fragrance (Parfum), Benzyl Solicylate, Butylphenyl Methylpropional, Limonene, Linalool, Phenoxyethanol, Potassium Sorbate, Methylparaben, Propylparaben, *Source.

  • Features
    • Dual Polymer Complex - Provides very high hold with a high shine
    • Alcohol Free - Prevents flaking
    • Low pH - Avoids drying your hair and scalp
    • Carbomer - Allows for easier distribution through your hair


    Apply to towel-dried hair. Comb through and allow to dry naturally. Not recommended for blow-drying.

  • About the brand
  • Noticing the disappearance of neighborhood barbers, American Crew decided to fill the void in men's hair care products. Now one of the top men's collections, American Crew provides a wide range of products from daily care to thickening. Used by stylist Gloria Ponce to create the looks of celebs like Neil Patrick Harris, Jeremy Piven and the cast of "Mad Men".

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  • Rating
  • Best Gel For Men 5 Star Rating
    American Crew gel is the best product I have ever used. I have used them for years, and am always disappointed if I have to use something else because I ran out and didnt have time to pick up/order a new bottle. Price may seem high, but you only need to use a small amount of gel compared to other products. Absolutely the best gel out there.

    Was this review helpful?

    / OK
  • What Itching? 5 Star Rating
    That itching described above is either some sort of allergy to the sage, or the reviewers lice rebelling against the foreign substance that has suddenly coated them.This product is the single best gel product for men. Plus the container doesnt look too... uh, fruity.

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  • American Crew Firm Hold Gel 2 Star Rating
    Just purchased this for the first time. This gel causes intense itching throughout the entire day. Would not recommend!

    Was this review helpful?

    / Kansas City
  • My Teens Love 5 Star Rating
    these produc dont leave any snow in sons hair is wonderful we love also makes your hair look shine.WOORKS!

    Was this review helpful?

    / Kansas
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