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American Crew Forming Cream

Create thick styles with American Crew's Forming Cream. Water based so it shampoos out easily.
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Create thick styles with American Crew's Forming Cream. Water based so it shampoos out easily.

Create classic, avant-garde, or trendy styles with American Crew's Forming Cream. This formula provides strong hold, excellent pliability and a natural shine. Lanolin Wax boosts hold and Sucrose conditions and moisturizes your hair.

  • Model#: 40795   /  
  • SKU: P9131   /  
  • Guaranteed Authentic
  • Water Based - Shampoos out easily without residue
  • Lanolin Wax - Humectant that provides movable hold
  • Sucrose - Conditions and moisturizes hair
  • PVP Copolymer - A holding agent that encourages firmness, body and fullness to hair
  • Glycerin - Softens and swells the hair shaft making hair appear thicker


Apply a pea-sized amount into palms, working evenly through damp or dry hair.

Water (Aqua), (Eau), Petrolatum, Cetearyl Alcohol, Alcohol Denat., Bis-Diglyceryl Polyacyladipate-2, Lanolin Wax, PVP, Copernicia Cerifera (Carnaba) Wax, Cetereth-25, VP/VA Copolymer, Propylene Glycol, Ozokerite, Paraffinum Liquidum, Dioctyl Malate, PEG-40 Castor Oil, PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract (*Cactus), Glycerin, Fragrance (Parfum), Alpha-Isomethyl Ionene, Benzyl Benzoate, Benzoate, Benzyl Cinnamate, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Citral, Citronellol, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Limonene, Linalool, Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylaraben, Phenoxythenaol

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  • Best Hair Product 5 Star Rating
    I LOVE this product. I had used a lot of different hair creams and styling gels before but nothing ever worked as well as this one. I applied it yesterday morning and forgot to wash my hair before bed, so i woke up the next morning and guess what, i still had the form from the previous day. I would suggest this product to ANYONE!

    Was this review helpful?

    Dec 6, 2010
    Dark Brown / Thick or Coarse Hair
  • Best Of The Best 5 Star Rating
    I have owned almost every type of hair products for men and let me tell you this is by far the best. When my stylist first used it on me, I was amazed. needless to say I bought this and it does wonder after straightening my thick hair. I used a kms california prior to this but it wouldnt hold or last as long as this. this gives a perfect spiky texture, with hold all day and s bit sleek shine and it doesnt get hard or ruin hair like cheap gel.

    Was this review helpful?

    Nov 8, 2009
  • Crew Forming Creme 5 Star Rating
    this is one of the best hairproducts I have used. A little goes a long way and it makes your hair thicker feeling, and it looks good all day long.

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    Jul 31, 2007
    / Omaha, NE
  • The Best 5 Star Rating
    i am a hair stylist and alot of men,women like there hair to look messy,spiky and i love this product it is the best!

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    Aug 31, 2006
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