John Frieda Root Awakening Hydrate and Nourish Shampoo
- For breakage-prone hair
- Made with natural Eucalyptus and peppermint oil, stimulating the scalp with a cool, tingling sensation
- Contains Panthenol, a vital strengthening ingredient, reinforcing the hair structure
- Prevents breakage and split ends
- Safe to use on color-treated hair
- About the brand
John Frieda Root Awakening Hydrate and Nourish Shampoo stimulates & feeds the roots, fortifying to reduce breakage for visibly healthier hair. Awakens 3x healthier hair starting at the roots.
For maximum results, smooth Strength Restoring Shampoo throughout wet hair, lather and massage at the roots to stimulate the scalp.Massaging your scalp encourages circulation, which will "wake-up" healthier-looking new growth. Rinse thoroughly. Repeat if necessary.
John Frieda opened his first salon on New Cavendish Street in London three decades ago. Today, his brands are favorites of celebrities, beauty experts and consumers worldwide. Frieda's team of celebrity stylists, known as the "House of Experts", has lead the company's development of new products and maintained a finger on the pulse of the newest hair trends.