Alterna Caviar Anti Aging Brightening Blonde Shampoo
- About the brand
Alterna Caviar Anti Aging Brightening Blonde Shampoo refreshes blonde tones, eliminates brassiness and protects color. Alterna Caviar Anti Aging Brightening Blonde Shampoo improves the overall appearance of natural or color treated blonde hair, restoring it to a healthy, youthful state. Infused with Alterna’s Age-Control Complex, which includes caviar extract, vitamin C and cytokines, this shampoo promotes stronger, healthier, younger looking hair. Formulated with seasilk (a blend of marine botanicals including different algae and seaweeds that provides exceptional moisture, protection), enzymetherapy and color hold with UVA/UVB protection, this shampoo is an all-in-one. Age-control complex combats chronological, chemical and environmental aging.
Contains the 3 Cs:
Caviar Extract – one of the world’s richest sources of Omega 3 fatty acids for moisture, elasticity and shine
Vitamin C – Proven anti-oxidant that prevents damage to the hair
Cytokines – Encourages micro-circulation to aid in improved cellular turnover
Enzymetherapy, a core Alterna technology found in each of our products, helps to transform ingredients into a micro-structure that the hair can more easily absorb allowing for deeper, more targeted penetration of active ingredients. Color hold infuses hair with plant-derived melanin for extreme color protection and the prevention of color washout. Protects hair from UVA, UVB and visible light including artificial light sources. Safe for natural or color treated blondes.
1997. An alternative vision born in salons: premium hair products free of additives or harsh ingredients. Alterna has always been about purity and innovation inspired by skincare science. With an unwavering commitment to creating products that transform hair after one use, every detail is uncompromised. No more choosing between natural ingredients and high performance results. Exquisite formulas with clinically proven results made with pure, sustainable ingredients like caviar, sea silk, bamboo, and kendi oil.