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American Crew

American Crew Firm Hold Gel

American Crew Firm Hold Gel creates body and shine with a firm hold.
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  • Overview
  • American Crew Firm Hold Gel creates body and shine with a firm hold.

    Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts to help your hair look thicker with added body and shine. This alcohol-free formula is non-drying to your scalp and contains thermal barriers that protect your hair from environmental stress. Use when firm or maximum control is desired.

    Model#: 7251, 9927   /   SKU: P9121

  • Ingredients
  • Water (Aqua) (Eau), VP/VA Copolymer, Polysorbate-20, PVP, Quillaja Saponaria Bark Extract (*Panama Bark), Panax Ginseng Root Extract (*Ginseng Root), Salvia Officinalis (Sage) Leaf Extract (*Sage Leaves), Allantoin, Panthenol (Provitamin B5), Carbomer, Propylene Glycol, Triethanolamine, Tetrasodium EDTA, Fragrance (Parfum), Benzyl Solicylate, Butylphenyl Methylpropional, Limonene, Linalool, Phenoxyethanol, Potassium Sorbate, Methylparaben, Propylparaben, *Source.

  • Features
    • Dual Polymer Complex - Provides very high hold with a high shine
    • Alcohol Free - Prevents flaking
    • Low pH - Avoids drying your hair and scalp
    • Carbomer - Allows for easier distribution through your hair


    Apply to towel-dried hair. Comb through and allow to dry naturally. Not recommended for blow-drying.

  • About the brand
  • Noticing the disappearance of neighborhood barbers, American Crew decided to fill the void in men's hair care products. Now one of the top men's collections, American Crew provides a wide range of products from daily care to thickening. Used by stylist Gloria Ponce to create the looks of celebs like Neil Patrick Harris, Jeremy Piven and the cast of "Mad Men".

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