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American Crew

American Crew Forming Cream

Create thick styles with American Crew's Forming Cream. Water based so it shampoos out easily.
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  • Overview
  • Create thick styles with American Crew's Forming Cream. Water based so it shampoos out easily.

    Create classic, avant-garde, or trendy styles with American Crew's Forming Cream. This formula provides strong hold, excellent pliability and a natural shine. Lanolin Wax boosts hold and Sucrose conditions and moisturizes your hair.

    Model#: 40795   /   SKU: P9131

  • Ingredients
  • Water (Aqua), (Eau), Petrolatum, Cetearyl Alcohol, Alcohol Denat., Bis-Diglyceryl Polyacyladipate-2, Lanolin Wax, PVP, Copernicia Cerifera (Carnaba) Wax, Cetereth-25, VP/VA Copolymer, Propylene Glycol, Ozokerite, Paraffinum Liquidum, Dioctyl Malate, PEG-40 Castor Oil, PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract (*Cactus), Glycerin, Fragrance (Parfum), Alpha-Isomethyl Ionene, Benzyl Benzoate, Benzoate, Benzyl Cinnamate, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Citral, Citronellol, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Limonene, Linalool, Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylaraben, Phenoxythenaol

  • Features
    • Water Based - Shampoos out easily without residue
    • Lanolin Wax - Humectant that provides movable hold
    • Sucrose - Conditions and moisturizes hair
    • PVP Copolymer - A holding agent that encourages firmness, body and fullness to hair
    • Glycerin - Softens and swells the hair shaft making hair appear thicker


    Apply a pea-sized amount into palms, working evenly through damp or dry hair.

  • About the brand
  • Noticing the disappearance of neighborhood barbers, American Crew decided to fill the void in men's hair care products. Now one of the top men's collections, American Crew provides a wide range of products from daily care to thickening. Used by stylist Gloria Ponce to create the looks of celebs like Neil Patrick Harris, Jeremy Piven and the cast of "Mad Men".

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