Aveda Pure-Formance Firm Hold Gel
- Ideal for maximum hold and control.
- Rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver, and lavender.
- About the brand
Aveda Pure-Formance Firm Hold Gel is a lightweight styling gel that delivers maximum hold, control, definition and shine without unwanted build up or flaking.
Work a small amount between palms and apply evenly through damp hair and allow to air dry.
For more than thirty years, Aveda has been creating professional, plant-based hair care for salon professionals and style savvy consumers. Aveda uses all-natural and organic ingredients, green production sources and sustainable packaging, making Aveda products are great for your hair AND the environment. You can spot Aveda everywhere from red carpets to catwalks, including the runways of Thakoon, 3.1 Phillip Lim, and Project Runway winner Christian Siriano.