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  • #repairing / #brightening

    Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful natural tones to blonde and silver hair. Over time, blonde hair turns brassy, silver hair turns yellowy and both can become parched, losing bounce, softness and resilience.

    New Price: $30.00
  • #dry hair / #color safe

    NOURISH YOU is the weightless conditioner that you have been waiting for. The BLNDN complex nourishes and penetrates the strands immediately. No need to leave it in, just apply a few pumps and rinse. Results are deeply nourished locks and softer, smoother hair after the very first use.

    New Price: $30.00
  • #repairing / #sulfate-free

    A sulfate-free restorative shampoo that replenishes moisture, repairs damage, and protects against future breakage and color fade.

    New Price: $24.00
  • #frizz control / #vegan

    A restorative and hydrating conditioner to replenish moisture, repair damage, and protect against future breakage and color fade.

    New Price: $24.00
  • #shine / #brightening

    This shampoo cleanses and softly detangles even the most delicate hair. Hair lightens naturally and recovers its softness and shine. Tested under dermatological and pediatric control. Suitable for naturally blond hair, highlighted hair, color-treated and bleached hair. Paraben-free, silicone-free

    New Price: $20.00
  • #weightless / #brightening

    With its rich and luscious texture, this conditioner repairs and brightens blond hair, and makes it easy to comb. Hair lightens naturally, and recovers its shine, softness and silkiness. Suitable for naturally blond hair, highlighted hair, color-treated and bleached hair. Paraben-free, silicone-free, dermatologically tested

    New Price: $20.00
  • #must-have / #hydrating

    Keratin Complex Color Care shampoo is a daily shampoo specially designed to maintain the Keratin Complex Treatment on color treated hair.

    New Price: $12.80 - $30.00
  • #top 10 / #keratin-treated

    Keratin Complex Color Care Conditioner is a daily conditioner specially designed to maintain the Keratin Complex Treatment on color treated hair.

    New Price: $12.80 - $30.00
  • #editors' pick / #clarifying

    Purifying, hydrating and soothing shampoo for sensitive or oily scalps.

    New Price: $52.00
  • #brightening / #paraben-free

    This shampoo with camomile and cornflower brightens hair color without artificial tones, boosts highlights and has a natural and progressive lightening effect. Revives highlights naturally and gently. Eliminates chemical residue, styling build-up, silicone, and more.

    New Price: $34.00
  • #colored hair / #thick hair

    Color Wow's Color Security Conditioner is loaded with eight translucent, non-oxidizing conditioning agents that won’t dull or darken color. Formulated with a color-shielding complex for the clearest, purest color and bounciest, silkiest texture.

    New Price: $23.00
  • #must-have / #weightless

    Color Wow's Color Security Conditioner for fine hair is loaded with eight translucent, non-oxidizing conditioning agents that won’t dull or darken color. Formulated with a color-shielding complex for the clearest, purest color and bounciest, silkiest texture.

    New Price: $23.00
  • #buzzworthy / #essentials

    Clinically proven to be as gentle on color-treated hair as water, Color Security is a gentle and sulfate-free shampoo to keep the cuticle tight – without sacrificing rich lather. Free of discoloring silicones, conditioning agents, or “pearlizing” ingredients that layer on a dulling, darkening film with each shampoo, so color and highlights stay vivid and bright.

    New Price: $22.00
  • #all hair types / #sulfate-free

    The same Illumai formula that you know and love, now in beautiful new packaging! A sulfate-free lather that feels good and is good for you, Cleanse is made of naturally derived ingredients and is PETA certified. It contains no sulfates, no silicones, no preservatives, no parabens and is gluten free, GMO free, and nut free. It is safe for all hair types and is especially effective in detoxing and nurturing chemically and color-treated hair. Cleanse is part of the scientifically integrated Illumai biome care system. Mixing and matching with other shampoos and conditioners won't have the same healthy beauty benefits! too. Made with naturally derived XO-70®, Cleanse lifts dirt and excess oil but leaves essential proteins, peptides and lipids intact, restoring your biome’s balance. Hair stays cleaner, feels fuller and more moisturized, looks vibrant and dries faster. No harsh chemicals, no color fade and no frizz!

    New Price: $28.00
  • #damaged hair / #volume

    The same Illumai formula that you know and love, now in beautiful new packaging! Strengthen your hair with Nurture, a silicone-free conditioner that reinforces all hair types with patented Isoleucine. Restore your damaged areas and stimulate the self-healing properties of your biome for stronger, shinier and more manageable hair with natural lift and healthy movement. 3 minutes on, All Day Strong! Nurture is made of naturally derived ingredients and is PETA certified. It contains no sulfates, no silicones, no preservatives, no parabens and is gluten free, GMO free, and nut free. It is safe for all hair types and is especially effective in detoxing and nurturing chemically and color-treated hair. Nurture is part of the scientifically integrated Illumai biome care system. Mixing and matching with other shampoos and conditioners won't have the same healthy beauty benefits!

    New Price: $28.00
  • #top 10 / #chia

    Repairs and conditions hair with its unique balanced formula of chia, avocado, mamey, jojoba oils and keratin. Ideal for dehydrated, weak, and color-treated hair. Has a color booster effect for natural and color-treated hair. Color Safe. Sulfate Phosphate and Paraben Free.

    New Price: $26.00
  • #buzzworthy / #clarifying

    dpHUE Cool Blonde Shampo uses violet pigments to gently neutralize yellow tones and reduce brassiness in blonde, gray and white hair. Use as needed.

    New Price: $24.00
  • #buzzworthy / #hydrating

    dpHUE Cool Blonde Conditioner uses violet pigments to tone and brighten blonde, gray and white hair, neutralizing yellow tones and reducing brassiness while leaving your hair shiny and conditioned.

    New Price: $24.00
  • #quick fix / #DIY

    dpHUE Daily Color Care Shampoo

    New Price: $24.00
  • #trending / #made in italy

    Daily Color Care Conditioner

    New Price: $24.00
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