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  • Editor's Picks

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  • #luxury / #grey coverage

    Temporary Color Touch Up Spray for Gray Coverage.

    New Price: $25.00
  • #colored hair / #sulfate-free

    dpHUE Daily Color Care Shampoo

    New Price: $24.00
  • #essentials / #strengthens

    With natural plant extracts and vitamins A and E, dpHUE Renew Shampoo gently removes impurities to nourish, strengthen and rejuvenate hair.

    New Price: $24.00
  • #buzzworthy / #clarifying

    dpHUE Cool Blonde Shampo uses violet pigments to gently neutralize yellow tones and reduce brassiness in blonde, gray and white hair. Use as needed.

    New Price: $24.00
  • #stylist fav / #buzzworthy

    Colorsmash hair shadow adds temporary color for luscious locks with ease.

    Old Price: $13.00 New Price: $5.00
  • #trending / #grey coverage

    Camouflages grey roots instantly and even covers dark regrowth in lightened hair - without peroxide! Lasts until your next shampoo.

    New Price: $34.50
  • #editors' pick / #clarifying

    Purifying, hydrating and soothing shampoo for sensitive or oily scalps.

    New Price: $52.00
  • #trending / #UV protection

    The Color Wow Kale Cocktail - Bionic Tonic reinforces internal bonds to strengthen hair by over 50% with just use one use.

    New Price: $24.00
  • #glossing / #shine

    dpHUE Color Boosting GLOSS+ Deep Conditioning Treatment enhances and illuminates color treated or natural hair with semi-permanent hair color, providing a freshly colored result in as little as 3 minutes. Leaves hair soft and shiny with no peroxide, no ammonia and no mixing.

    New Price: $30.00
  • #glossing / #shine

    dpHUE Color Boosting GLOSS+ Deep Conditioning Treatment enhances and illuminates color treated or natural hair with semi-permanent hair color, providing a freshly colored result in as little as 3 minutes. Leaves hair soft and shiny with no peroxide, no ammonia and no mixing.

    New Price: $30.00
  • #dark brown / #black

    dpHUE Color Boosting GLOSS+ Deep Conditioning Treatment enhances and illuminates color treated or natural hair with semi-permanent hair color, providing a freshly colored result in as little as 3 minutes. Leaves hair soft and shiny with no peroxide, no ammonia and no mixing.

    New Price: $30.00
  • #glossing / #shine

    dpHUE Color Boosting GLOSS+ Deep Conditioning Treatment enhances and illuminates color treated or natural hair with semi-permanent hair color, providing a freshly colored result in as little as 3 minutes. Leaves hair soft and shiny with no peroxide, no ammonia and no mixing.

    New Price: $30.00
  • #root coverage / #all hair types

    Finally a real solution for that pesky regrowth! The dpHUE Root Touch-Up Kit is the only professional, salon hair touch-up you can do at home. Designed to cover those trouble spots just when you need it.

    New Price: $30.00
  • #root coverage / #all hair types

    Finally a real solution for that pesky regrowth! The dpHUE Root Touch-Up Kit is the only professional, salon hair touch-up you can do at home. Designed to cover those trouble spots just when you need it.

    New Price: $30.00
  • #root coverage / #all hair types

    Finally a real solution for that pesky regrowth! The dpHUE Root Touch-Up Kit is the only professional, salon hair touch-up you can do at home. Designed to cover those trouble spots just when you need it.

    New Price: $30.00
  • #root coverage / #all hair types

    Finally a real solution for that pesky regrowth! The dpHUE Root Touch-Up Kit is the only professional, salon hair touch-up you can do at home. Designed to cover those trouble spots just when you need it.

    New Price: $30.00
  • #root coverage / #all hair types

    Finally a real solution for that pesky regrowth! The dpHUE Root Touch-Up Kit is the only professional, salon hair touch-up you can do at home. Designed to cover those trouble spots just when you need it.

    New Price: $30.00
  • #root coverage / #all hair types

    Finally a real solution for that pesky regrowth! The dpHUE Root Touch-Up Kit is the only professional, salon hair touch-up you can do at home. Designed to cover those trouble spots just when you need it.

    New Price: $30.00
  • #root coverage / #all hair types

    Finally a real solution for that pesky regrowth! The dpHUE Root Touch-Up Kit is the only professional, salon hair touch-up you can do at home. Designed to cover those trouble spots just when you need it.

    New Price: $30.00
  • #frizz control / #vegan

    A restorative and hydrating conditioner to replenish moisture, repair damage, and protect against future breakage and color fade.

    New Price: $24.00
  • #repairing / #sulfate-free

    A sulfate-free restorative shampoo that replenishes moisture, repairs damage, and protects against future breakage and color fade.

    New Price: $24.00
  • #damaged hair / #volume

    The same Illumai formula that you know and love, now in beautiful new packaging! Strengthen your hair with Nurture, a silicone-free conditioner that reinforces all hair types with patented Isoleucine. Restore your damaged areas and stimulate the self-healing properties of your biome for stronger, shinier and more manageable hair with natural lift and healthy movement. 3 minutes on, All Day Strong! Nurture is made of naturally derived ingredients and is PETA certified. It contains no sulfates, no silicones, no preservatives, no parabens and is gluten free, GMO free, and nut free. It is safe for all hair types and is especially effective in detoxing and nurturing chemically and color-treated hair. Nurture is part of the scientifically integrated Illumai biome care system. Mixing and matching with other shampoos and conditioners won't have the same healthy beauty benefits!

    New Price: $28.00
  • #shine / #brightening

    This shampoo cleanses and softly detangles even the most delicate hair. Hair lightens naturally and recovers its softness and shine. Tested under dermatological and pediatric control. Suitable for naturally blond hair, highlighted hair, color-treated and bleached hair. Paraben-free, silicone-free

    New Price: $20.00
  • #weightless / #brightening

    With its rich and luscious texture, this conditioner repairs and brightens blond hair, and makes it easy to comb. Hair lightens naturally, and recovers its shine, softness and silkiness. Suitable for naturally blond hair, highlighted hair, color-treated and bleached hair. Paraben-free, silicone-free, dermatologically tested

    New Price: $20.00
  • #repairing / #shine

    dpHUE Renew Hair Masque Therapy uses natural plant extracts and rejuvenating conditioners to replenish and restore damaged hair. This deep, nourishing treatment leaves hair strong, shiny, radiant and tangle free.

    New Price: $26.00
  • #buzzworthy / #hydrating

    dpHUE Cool Blonde Conditioner uses violet pigments to tone and brighten blonde, gray and white hair, neutralizing yellow tones and reducing brassiness while leaving your hair shiny and conditioned.

    New Price: $24.00
  • #anti-breakage / #shine

    Latinoil’s Chia Repair Shampoo is perfect for restoring weakened and damaged hair. Repair and Rehydrate your hair with a special blend of essential oils and amino acids. Chia Repair Shampoo is specifically formulated to leave your hair feeling clean and revitalized. Provides the feeling of deep-cleansing without extracting essential oils from hair.

    New Price: $18.00
  • #top 10 / #smoothing

    Repairs and conditions hair with its unique balanced formula of chia, avocado, mamey, jojoba oils and keratin. Ideal for dehydrated, weak, and color-treated hair. Has a color booster effect for natural and color-treated hair. Color Safe. Sulfate Phosphate and Paraben Free.

    New Price: $19.60
  • #shine / #repairing

    The Color Wow Coconut Cocktail - Bionic Tonic bonds a new lubricating layer to hair’s surface, restoring silkiness and mobility.

    New Price: $24.00
  • #trending / #thickening

    The Color Wow Carb Cocktail - Bionic Tonic bonds a high-carb complex to hair’s surface, fattening fine, limp strands and giving hair style-holding “starch”.

    New Price: $24.00
  • #trending / #UV protection

    The Color Wow Kale Cocktail - Bionic Tonic reinforces internal bonds to strengthen hair by over 50% with just use one use.

    New Price: $24.00
  • #glossing / #shine

    dpHUE Color Boosting GLOSS+ Deep Conditioning Treatment enhances and illuminates color treated or natural hair with semi-permanent hair color, providing a freshly colored result in as little as 3 minutes. Leaves hair soft and shiny with no peroxide, no ammonia and no mixing.

    New Price: $30.00
  • #glossing / #shine

    dpHUE Color Boosting GLOSS+ Deep Conditioning Treatment enhances and illuminates color treated or natural hair with semi-permanent hair color, providing a freshly colored result in as little as 3 minutes. Leaves hair soft and shiny with no peroxide, no ammonia and no mixing.

    New Price: $30.00
  • #dark brown / #black

    dpHUE Color Boosting GLOSS+ Deep Conditioning Treatment enhances and illuminates color treated or natural hair with semi-permanent hair color, providing a freshly colored result in as little as 3 minutes. Leaves hair soft and shiny with no peroxide, no ammonia and no mixing.

    New Price: $30.00
  • #glossing / #shine

    dpHUE Color Boosting GLOSS+ Deep Conditioning Treatment enhances and illuminates color treated or natural hair with semi-permanent hair color, providing a freshly colored result in as little as 3 minutes. Leaves hair soft and shiny with no peroxide, no ammonia and no mixing.

    New Price: $30.00
  • #all hair types / #root coverage

    Finally a real solution for that pesky regrowth! The dpHUE Root Touch-Up Kit is the only professional, salon hair touch-up you can do at home. Designed to cover those trouble spots just when you need it.

    New Price: $30.00
  • #frizz control / #vegan

    A restorative and hydrating conditioner to replenish moisture, repair damage, and protect against future breakage and color fade.

    New Price: $24.00
  • #repairing / #sulfate-free

    A sulfate-free restorative shampoo that replenishes moisture, repairs damage, and protects against future breakage and color fade.

    New Price: $24.00
  • #brightening / #paraben-free

    This shampoo with camomile and cornflower brightens hair color without artificial tones, boosts highlights and has a natural and progressive lightening effect. Revives highlights naturally and gently. Eliminates chemical residue, styling build-up, silicone, and more.

    New Price: $34.00
  • #dry hair / #color safe

    NOURISH YOU is the weightless conditioner that you have been waiting for. The BLNDN complex nourishes and penetrates the strands immediately. No need to leave it in, just apply a few pumps and rinse. Results are deeply nourished locks and softer, smoother hair after the very first use.

    New Price: $30.00
  • #damaged hair / #volume

    The same Illumai formula that you know and love, now in beautiful new packaging! Strengthen your hair with Nurture, a silicone-free conditioner that reinforces all hair types with patented Isoleucine. Restore your damaged areas and stimulate the self-healing properties of your biome for stronger, shinier and more manageable hair with natural lift and healthy movement. 3 minutes on, All Day Strong! Nurture is made of naturally derived ingredients and is PETA certified. It contains no sulfates, no silicones, no preservatives, no parabens and is gluten free, GMO free, and nut free. It is safe for all hair types and is especially effective in detoxing and nurturing chemically and color-treated hair. Nurture is part of the scientifically integrated Illumai biome care system. Mixing and matching with other shampoos and conditioners won't have the same healthy beauty benefits!

    New Price: $28.00
  • #shine / #brightening

    This shampoo cleanses and softly detangles even the most delicate hair. Hair lightens naturally and recovers its softness and shine. Tested under dermatological and pediatric control. Suitable for naturally blond hair, highlighted hair, color-treated and bleached hair. Paraben-free, silicone-free

    New Price: $20.00
" For me, hair is an accoutrement. Hair is jewelry. It's an accessory " -Jill Scott
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