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  • #shine / #clarifying

    Formerly known as NUDE Shampoo A gentle cleanser that hydrates and enhances shine. Safe for color treated hair and daily use. Carefully handcrafted in California using the finest botanical ingredients sustainable sourced from around the world. REVERIE SHAMPOO nourishes hair and scalp, while promoting restoration.

    New Price: $38.00
  • #damaged hair / #shine

    Marula Oil Transforming Shampoo delicately cleanses impurities, excess oil and product build-up while rehabilitating hair with the reparative power of marula oil. Free of sulfates yet rich in nutrients, damage is healed and frizz is sealed with moisture to transform frizz into soft, smooth silk that’s full of luminous life and style.

    New Price: $29.00 - $39.00
  • #repairing / #sulfate-free

    A sulfate-free restorative shampoo that replenishes moisture, repairs damage, and protects against future breakage and color fade.

    New Price: $24.00
  • #damaged hair / #shine

    This shampoo with Mango Butter brings much-needed moisture back to dry hair with the power of mango butter. Our mango kernels are exclusively grown in India, left in the sun to dry naturally and then cold-pressed to extract the fatty acids so widely known for their powerful restorative properties. Nourished and protected, the hair is silky, soft, and shiny. Biodegradable formula. SLS-free, Paraben-free, Silicone-free

    New Price: $20.00
  • #all hair types / #sulfate-free

    The same Illumai formula that you know and love, now in beautiful new packaging! A sulfate-free lather that feels good and is good for you, Cleanse is made of naturally derived ingredients and is PETA certified. It contains no sulfates, no silicones, no preservatives, no parabens and is gluten free, GMO free, and nut free. It is safe for all hair types and is especially effective in detoxing and nurturing chemically and color-treated hair. Cleanse is part of the scientifically integrated Illumai biome care system. Mixing and matching with other shampoos and conditioners won't have the same healthy beauty benefits! too. Made with naturally derived XO-70®, Cleanse lifts dirt and excess oil but leaves essential proteins, peptides and lipids intact, restoring your biome’s balance. Hair stays cleaner, feels fuller and more moisturized, looks vibrant and dries faster. No harsh chemicals, no color fade and no frizz!

    New Price: $28.00
  • #repairing / #weightless

    The Restore Try-It Kit contains three products to make the transition to beautiful, well-nourished hair. UltraShine Moisture Shampoo and UltraShine Moisture Conditioner act like skin care, improving the condition of hair by penetrating deep inside the hair fiber to moisturize and strengthen hair from the inside out. The net result is that hair is much softer, shinier and bouncier, and far less prone to breakage and splitting. SmartStart Leave-In Conditioner is a game-changer for detangling, reducing frizz while adding moisture and softness without adding weight to hair.

    New Price: $18.00
  • #wavy hair / #anti-frizz

    If you have wavy hair that needs weightless moisture, this is a must-have for body and frizz control. The mild lather is great for a thorough, yet gentle cleanse. Brings out the beauty of your natural waves.

    New Price: $44.00
  • #damaged hair / #smoothing

    Daily-use shampoo with regenerating, repairing and antioxidant properties.

    New Price: $40.00
  • #strengthens / #anti-frizz

    A moisturizing, sulfate-free shampoo that nourishes and defines curly, coily, and wavy hair without stripping curls of much-needed natural oils.

    New Price: $24.00
  • #smoothing / #strengthens

    GLOSS Moderne High-Gloss Shampoo is the quintessential cleanser to protect hair color and extend the life of Keratin Smoothing Treatments.

    New Price: $45.00
  • #shine / #anti-breakage

    Latinoil’s Chia Repair Shampoo is perfect for restoring weakened and damaged hair. Repair and Rehydrate your hair with a special blend of essential oils and amino acids. Chia Repair Shampoo is specifically formulated to leave your hair feeling clean and revitalized. Provides the feeling of deep-cleansing without extracting essential oils from hair.

    New Price: $24.00
  • #anti-frizz / #hydrating

    A 4-in-1 formula that effectively cleanses, conditions, detangles, and nourishes hair. This ultra-hydrating cleanser removes impurities without stripping hair of natural oils. Fortified with hydrating shea, nourishing avocado oil & quinoa extracts, and soothing aloe to enhance manageability and healthiness of the hair.

    New Price: $32.00
  • #anti-humidity / #weightless

    Ouidad Climate Control Defrizzing Shampoo

    Old Price: $18.00 New Price: $16.15
  • #repairing / #anti-breakage

    fave4 Hydra Help Shampoo can't stop and won't stop hydrating for supple, soft, smell-good hair. Color safe & free of gluten, parabens and sulfates. Safe for all hair types.

    New Price: $16.00
  • #repairing / #sulfate-free

    Theorie Helichrysum Nourishing Shampoo restores and revitalizes dry and damaged hair.

    New Price: $26.00 - $34.00
  • #shine / #paraben-free

    Ouidad Curl Recovery Ultra-Nourishing Cleansing Oil

    Old Price: $26.00 New Price: $23.25
  • #split ends / #hydrating

    Nth Degree's Smoothing Moroccan Argan Oil & Keratin Shampoo delicately cleanses and dramatically transforms hair sealing cuticles and smoothing split ends.

    New Price: $11.50
  • #smoothing / #keratin proteins

    Global Keratin Moisturizing Shampoo fortified with JUVEXIN is a unique patented formulation of proteins which creates a shield over each strand, protecting the hair's natural properties while repairing damage.

    New Price: $22.00 - $50.00
  • #trending / #color safe

    dpHUE Hydrate Shampoo is enhanced with Green Tea, vitamins A and E and natural plant extracts to gently rejuvenate dry, dull and coarse hair, keeping your hair hydrated and manageable.

    New Price: $24.00
  • #rootlifting / #sulfate-free

    It only goes up from here with fave4 Beyond Big Volume Shampoo for voluminous styles! Lather in lightweight body-boosting polymers. Color safe & free of gluten, parabens and sulfates.

    New Price: $16.00
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