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  • #trending / #100% natural

    Hot Tot's extra-gentle wash builds a rich lather to cleanse and hydrate tot-locks.

    Old Price: $14.50 New Price: $12.00
  • #great value / #rejuvenating

    Theorie Argan Oil Ultimate Reform Shampoo provides deep down rejuvenating moisture and a healthy lustrous shine.

    New Price: $28.00 - $36.00
  • #shine / #paraben-free

    Ouidad Curl Recovery Ultra-Nourishing Cleansing Oil

    Old Price: $26.00 New Price: $23.25
  • #hydrating / #anti-frizz

    A 4-in-1 formula that effectively cleanses, conditions, detangles, and nourishes hair. This ultra-hydrating cleanser removes impurities without stripping hair of natural oils. Fortified with hydrating shea, nourishing avocado oil & quinoa extracts, and soothing aloe to enhance manageability and healthiness of the hair.

    New Price: $32.00
  • #thinning hair / #keratin-treated

    CHI Power Plus C-1 Ionic Vitalizing Shampoo is specifically formulated for chemically treated and dry hair with natural ingredients to gently cleanse the hair and scalp.

    New Price: $11.50
  • #repairing / #sulfate-free

    A sulfate-free restorative shampoo that replenishes moisture, repairs damage, and protects against future breakage and color fade.

    New Price: $24.00
  • #all hair types / #sulfate-free

    A sulfate-free lather that feels good and is good for you, Cleanse is made of naturally derived ingredients and is PETA certified. It contains no sulfates, no silicones, no preservatives, no parabens and is gluten free, GMO free, and nut free. It is safe for all hair types and is especially effective in detoxing and nurturing chemically and color-treated hair. Cleanse is part of the scientifically integrated Illumai biome care system. Mixing and matching with other shampoos and conditioners won't have the same healthy beauty benefits! too. Made with naturally derived XO-70®, Cleanse lifts dirt and excess oil but leaves essential proteins, peptides and lipids intact, restoring your biome’s balance. Hair stays cleaner, feels fuller and more moisturized, looks vibrant and dries faster. No harsh chemicals, no color fade and no frizz!

    New Price: $28.00
  • #strengthens / #anti-frizz

    A moisturizing, sulfate-free shampoo that nourishes and defines curly, coily, and wavy hair without stripping curls of much-needed natural oils.

    New Price: $24.00
  • #volume / #organic

    A volumizing shampoo fortified with follicle stimulating ginger, ginseng, and biotin to provide immediate fullness and long term hair growth benefits.

    New Price: $24.00
  • #top 10 / #100% natural

    Treat your senses, your hair and your scalp to this tangy-herbal aromatic blend of organic and all natural herbs, flowers, vitamins, minerals and essential oils that visibly plump normal to fine hair.

    New Price: $34.00
  • #special pricing / #strengthens

    The Essential system is your complete 3-step plan for stronger, healthier, more beautiful hair. Simple, smart and naturally-derived, each clean-formula product works together to care for your biome. And that means better hair with every wash, no matter what your hair type. Simply 7 ingredients and zero harsh chemicals. Join the fans of healthy beauty and reveal your true brilliance - it’s as simple as 1, 2, 3!

    Old Price: $84.00 New Price: $77.00
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