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  • #buzzworthy / #clarifying

    dpHUE Cool Blonde Shampo uses violet pigments to gently neutralize yellow tones and reduce brassiness in blonde, gray and white hair. Use as needed.

    New Price: $24.00
  • #must-have / #hydrating

    Keratin Complex Color Care shampoo is a daily shampoo specially designed to maintain the Keratin Complex Treatment on color treated hair.

    New Price: $30.00
  • #color safe / #keravis proteins

    Serge Normant Meta Blonde Reviving Shampoo provides subtle gold tones to enhance hair color in between salon visits as a refresher and aid in color fading.

    Old Price: $26.00 New Price: $22.50
  • #great value / #rejuvenating

    Theorie Argan Oil Ultimate Reform Shampoo provides deep down rejuvenating moisture and a healthy lustrous shine.

    New Price: $28.00 - $36.00
  • #stylist fav / #texture

    Blow Pro Blow Up Daily Volumizing Shampoo will give you hair its bounce back!

    Old Price: $17.00 New Price: $13.50
  • #quick fix / #DIY

    dpHUE Daily Color Care Shampoo

    New Price: $24.00
  • #hydrating / #keravis proteins

    Serge Normant Meta Silk Shampoo is a sulfate free formula that cleanses away excess oil and daily debris, protects and perfects, never strips or depletes.

    Old Price: $24.00 New Price: $20.25
  • #weightless / #color enhancing

    Ouidad Color Sense Color Preserving Shampoo

    Old Price: $20.00 New Price: $18.00
  • #smoothing / #keratin proteins

    Global Keratin Moisturizing Shampoo fortified with JUVEXIN is a unique patented formulation of proteins which creates a shield over each strand, protecting the hair's natural properties while repairing damage.

    New Price: $22.00 - $50.00
  • #trending / #color safe

    dpHUE Hydrate Shampoo is enhanced with Green Tea, vitamins A and E and natural plant extracts to gently rejuvenate dry, dull and coarse hair, keeping your hair hydrated and manageable.

    New Price: $24.00
  • #repairing / #sulfate-free

    Theorie Helichrysum Nourishing Shampoo restores and revitalizes dry and damaged hair.

    New Price: $26.00 - $34.00
  • #clarifying / #jojoba oil

    Ouidad VitalCurl Clear & Gentle Shampoo, formulated with a low pH, preserves and protects curls' delicate moisture balance.

    Old Price: $18.00 New Price: $14.00
  • #essentials / #strengthens

    With natural plant extracts and vitamins A and E, dpHUE Renew Shampoo gently removes impurities to nourish, strengthen and rejuvenate hair.

    New Price: $24.00
  • #brassiness / #colored hair

    BRIGHTEN YOU is a deep purple sulfate-free, paraben-free shampoo that provides a glorious lather and cuts the brass without drying out the hair strand. A little secret, you actually can use it everyday!

    New Price: $28.00
  • #all hair types / #sulfate-free

    A sulfate-free lather that feels good and is good for you, Cleanse is made of naturally derived ingredients and is PETA certified. It contains no sulfates, no silicones, no preservatives, no parabens and is gluten free, GMO free, and nut free. It is safe for all hair types and is especially effective in detoxing and nurturing chemically and color-treated hair. Cleanse is part of the scientifically integrated Illumai biome care system. Mixing and matching with other shampoos and conditioners won't have the same healthy beauty benefits! too. Made with naturally derived XO-70®, Cleanse lifts dirt and excess oil but leaves essential proteins, peptides and lipids intact, restoring your biome’s balance. Hair stays cleaner, feels fuller and more moisturized, looks vibrant and dries faster. No harsh chemicals, no color fade and no frizz!

    New Price: $28.00
  • #special pricing / #strengthens

    The Essential system is your complete 3-step plan for stronger, healthier, more beautiful hair. Simple, smart and naturally-derived, each clean-formula product works together to care for your biome. And that means better hair with every wash, no matter what your hair type. Simply 7 ingredients and zero harsh chemicals. Join the fans of healthy beauty and reveal your true brilliance - it’s as simple as 1, 2, 3!

    Old Price: $84.00 New Price: $77.00
  • #thinning hair / #volume

    Nick Chavez Advanced Volume Shampoo is designed to gently remove residue and styling product build-up without stripping hair or fading color.

    New Price: $22.00
  • #botanical extracts

    Step 1 of Rita's True Color Revolution. Infused with botanical ingredients that refresh and protect color while locking in shade. Rich, luxurious lather cleans completely without stripping. Sulfate, Sodium Chloride, and Paraben Free.

    New Price: $26.00
  • #colored hair / #clarifying

    The most gentle shampoo out of the Christophe Robin line. A non-detergent ultra-nourishing cleansing base.

    New Price: $49.00
  • #strengthens / #keratin proteins

    Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful natural tones to blonde and silver hair. Over time, blonde hair turns brassy, silver hair turns yellowy and both can become parched, losing bounce, softness and resilience.

    New Price: $30.00
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