For the first time ever, a true formaldehyde-free keratin smoothing treatment that delivers pure results without any harsh chemicals or down time. After years of testing ingredients from all around the world, Keratherapy has done it!
- 90 minute professional treatment renews and transforms frizzy and unmanageable hair to silky smooth perfection
- Features a proprietary Kerabond Technology® combined with a blend of the highest grade jojoba, argan and rosemary oils
- Safe for color treated hair
- Lasts up to 12 weeks
- Compliant with all worldwide health agencies
- Removes 75% or more of curl or wave
- Eliminates frizz
- Smooths and repairs hair
- Enrich hair with essential nutrients and protein
- Reconstruct while delivering instant shine
- Gently shampoo the hair once with Clean Start Pre-Treatment Shampoo and rinse.
- Blow dry hair until 50% dry to remove excess water.
- Section the hair into 3-4 large parts.
- Shake bottle of Pure Renewal well and pour 1 ounce of the treatment into the tinting bowl. You can add more as you continue through the application process.
- Starting at the nape area, take small sections and apply Pure Renewal with an applicator brush on each section making sure that all hair has been thoroughly treated. Massage each section and comb straight with fine tooth comb.
- Continue over entire head until completely treated. Cover with plastic cap and let hair process for 30-45 minutes. (Timing depends on texture and resistance of hair)
- After processing is complete, rinse the hair with water for 60-92 seconds. (Do not shampoo)
- Apply a generous amount of Keratherapy Deep Conditioning Masque to the hair and leave in for 3-5 minutes.
- Blow dry straight and smooth until hair is 100% dry.
- Take small sections and flat iron thoroughly until the hair becomes shiny and smooth. (Approximately 5-7 passes of iron on each section)
Folica stands behind the authenticity of everything we sell. Since 1998, Folica has made it our mission to provide you with an outstanding selection of hair and beauty products at highly competitive prices.