For the first time ever, a true formaldehyde-free keratin smoothing treatment that delivers pure results without any harsh chemicals or down time. After years of testing ingredients from all around the world, Keratherapy has done it!
This kit is available for a limited time only! 17% Savings - Get the Pre-Treatment Shampoo and Deep Conditioning Masque FREE!
- Pure Renewal Zero Formaldehyde Keratin Smoothing Treatment (16 oz)
- FREE Clean Start Pre-Treatment Shampoo (16 oz) - $23.00 Retail Value
- FREE Keratin Infused Deep Conditioning Masque (16 oz) - $36.00 Retail Value
Clean Start Pre-Treatment Shampoo - The first step of the Pure Renewal Keratin Smoothing System is to prep the hair properly with the Keratherapy Clean Start Shampoo to remove product residue, build up and impurities that interfere with the results of keratin treatment.
Pure Renewal Zero Formaldehyde Keratin Smoothing Treatment - Pure Renewal is the second step of the Pure Renewal Keratin Smoothing System. It is a true formaldehyde-free keratin treatment that delivers pure results without any harsh chemicals or down time. This 90 minute professional treatment renews and transforms frizzy and unmanageable hair to silky smooth perfection for up to 12 weeks. Pure Renewal is compliant with all worldwide health agencies.
Keratin Infused Deep Conditioning Masque - The final step of the Pure Renewal Keratin Smoothing System is designed to add intense hydration to the hair, while sealing the cuticle to lock in the essential proteins and nutrients. Continued use of the Deep Conditioning Masque bathes the hair in keratin, which helps to prolong and enhance the smoothing benefits of the Pure Renewal Keratin Treatment.
- Gently shampoo the hair once with Clean Start Pre-Treatment Shampoo and rinse.
- Blow dry hair until 50% dry to remove excess water.
- Section the hair into 3-4 large parts.
- Shake bottle of Pure Renewal well and pour 1 ounce of the treatment into the tinting bowl. You can add more as you continue through the application process.
- Starting at the nape area, take small sections and apply Pure Renewal with an applicator brush on each section making sure that all hair has been thoroughly treated. Massage each section and comb straight with fine tooth comb.
- Continue over entire head until completely treated. Cover with plastic cap and let hair process for 30-45 minutes. (Timing depends on texture and resistance of hair)
- After processing is complete, rinse the hair with water for 60-92 seconds. (Do not shampoo)
- Apply a generous amount of Keratherapy Deep Conditioning Masque to the hair and leave in for 3-5 minutes.
- Blow dry straight and smooth until hair is 100% dry.
- Take small sections and flat iron thoroughly until the hair becomes shiny and smooth. (Approximately 5-7 passes of iron on each section)
Folica stands behind the authenticity of everything we sell. Since 1998, Folica has made it our mission to provide you with an outstanding selection of hair and beauty products at highly competitive prices.