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  • #strengthens / #anti-frizz

    Avocado oil and shea butter deliver moisture and softness, as rice amino acids seal the hair cuticle to lock out frizz-causing environmental moisture. Tomato fruit ferment promotes consistent curl formation, while quinoa extract forms a protective barrier to lock in moisture. A moisturizing, sulfate-free shampoo that nourishes and defines curly, coily, and wavy hair without stripping curls of much-needed natural oils.

    New Price: $24.00
  • #hydrating / #silicone-free

    Avocado oil and shea butter deliver moisture and softness, as rice amino acids seal the hair cuticle to lock out frizz-causing environmental moisture. Tomato fruit ferment promotes consistent curl formation, while quinoa extract forms a protective barrier to lock in moisture. An ultra-hydrating conditioner to nourish, define, and defrizz dry, hard-to-tame textured hair.

    New Price: $24.00
  • #hydrating / #weightless

    No-Poo Zero Lather Conditioning Cleanser is the original, best-selling cleanser. The moisturizing, non-lathering formula with peppermint and grapeseed oil, stimulates and cleans the scalp and hair without stripping away the natural oils your curls need. No-Poo leaves you with shiny, bouncy curls that are just plain gorgeous.

    New Price: $44.00
  • #frizz control

    This rich, creamy conditioner is made with moisturizing olive oil and nourishing botanicals to deliver softness and hydration. Gives hair a dose of essential moisture for soft, frizz-free curls.

    New Price: $44.00
  • #wavy hair / #anti-frizz

    If you have wavy hair that needs weightless moisture, this is a must-have for body and frizz control. The mild lather is great for a thorough, yet gentle cleanse. Brings out the beauty of your natural waves.

    New Price: $44.00
  • #frizz control

    The light, moisturizing formula, made with rice protein, lotus flower and a chia-flaxseed blend, fights frizz, detangles, and sets you up for a defined, wavy look that lasts. If you have wavy hair that needs weightless moisture, this is a must-have for soft, frizz-free waves. Gives the perfect amount of hydration

    New Price: $44.00
  • #hydrating / #anti-frizz

    No-Poo® Decadence delivers more moisture, strength, and protection for your beautiful curls. It gently cleanses without stripping away the natural oils your curls need. The soothing formula, made with chufa milk and quinoa, provides maximum moisture and nourishment for your hair and scalp.

    New Price: $44.00
  • #hydrating

    One Condition Decadence delivers more moisture, strength, nourishment, and protection for your beautiful curls. The rich and creamy formula, made with chufa milk and quinoa, takes hydration to the next level by drenching your hair in deep moisture. You’re left with silky-soft curls that are easy to detangle and style.

    New Price: $44.00
  • #buzzworthy / #BB

    Latinoil's Chia Curls BB Cream is a leave-in anti frizz softening cream. The power of a BB Cream that styles and nourishes your hair everyday with amino acids, chia and jojoba oils. Fights humidity and frizz, while maintaining soft, and silky hair. This unique BB cream defines curls without hardening them.

    New Price: $34.00
  • #curl care / #hydrating

    Do you dread wash day? Does it feel like yet another chore? Takes more hours than you have? Something you try to put off for as long as you can? Naturalicious has got you covered. Get ready to streamline your routine with the only system that is guaranteed to take you from wash to ready-to-style in just one hour or less!

    Old Price: $70.00 New Price: $50.00
  • #airdry / #vegan

    Have all the curls you want with Yarok Feed Your Curls Defining Creme.

    New Price: $37.90
  • #secret weapon / #weightless

    Ouidad Climate Control Defrizzing Shampoo

    New Price: $18.00
  • #anti-humidity / #classic curls

    Ouidad Climate Control Defrizzing Conditioner

    New Price: $20.00
  • #natural hair / #all-in-one

    Do you dread wash day? Does it feel like yet another chore? Takes more hours than you have? Something you try to put off for as long as you can? Naturalicious has got you covered. Get ready to streamline your routine with the only system that is guaranteed to take you from wash to ready-to-style in just one hour or less!

    Old Price: $70.00 New Price: $50.00
  • #quick fix / #curly hair

    The prettiest curls start here. Curls so nice you'll want to kiss us! fave4 Curls and Kisses smooths all types of curls from kinks to waves.

    New Price: $16.00
  • #clarifying / #jojoba oil

    Ouidad VitalCurl Clear & Gentle Shampoo, formulated with a low pH, preserves and protects curls' delicate moisture balance.

    New Price: $18.00
  • #made in USA / #detangling

    Ouidad VitalCurl Balancing Rinse Conditioner

    New Price: $20.00
  • #shine / #curl care

    Ouidad Curl Quencher Moisturizing Shampoo

    New Price: $18.00
  • #natural hair / #strengthens

    Imported directly from Spain, this sweet, soothing oil will put an end to thinning hair. By applying Naturalicious Spanish Almond Regrowth Oil just twice a day as directed, you’ll start seeing results within the first month. After using for the recommended full 90 days, you’ll see significant hair regrowth and increased thickness!

    New Price: $22.99
  • #weightless

    Latinoil's Chia Curls BB Cream is a leave-in anti frizz softening cream. The power of a BB Cream that styles and nourishes your hair everyday with amino acids, chia and jojoba oils.It fights humidity and frizz, while maintaining soft, and silky hair. This unique BB cream defines curls without hardening them.

    New Price: $10.00
  • #multi-textured hair / #shine

    Ouidad VitalCurl Define & Shine Styling Gel-Cream

    New Price: $26.00
  • #frizz control / #shine

    So Cozy Behave Styling Cream Soft Hold calms frizz, defines curls or smoothes straight hair, leaving a natural looking, shiny finish.

    New Price: $11.95
  • #natural hair / #all-in-one

    Naturalicious Curly/Wavy Edition: Moroccan Rhassoul 5-in-1 Clay Treatment

    New Price: $19.99
  • #curl care / #hydrating

    Ouidad Curl Quencher Moisturizing Styling Gel

    New Price: $26.00
  • #shine / #classic curls

    Calling Curly Q's! SoCozy's Curl Shampoo is a gentle cleanser that removes dirt and buildup while reinforcing and preserving curls’ natural moisture balance. This ultra-hydrating cleanser was formulated to reduce breakage and improve elasticity - won’t strip away moisture or natural oils.

    New Price: $12.95
  • #natural hair / #hydrating

    Naturalicious Kinky/Coily Edition: Moroccan Rhassoul 5-in-1 Clay Treatment

    New Price: $19.99
  • #curly hair / #avocado oil

    Ouidad Curl Immersion Curl Defining Styling Souffle

    New Price: $26.00
  • #curly hair / #shine

    DevaCare Arc Angell is a moisturizing, curl defining gel providing maximum frizz prevention.

    Old Price: $19.95 New Price: $16.00
  • #hydrating / #coconut oil

    Naturalicious Curly/Wavy Edition: Step 2 Moisture Infusion Styling Creme

    New Price: $19.99
  • #classic curls / #olive oil

    DevaCurl Set It Free is a frizz-free moisture lock spray.

    Old Price: $19.95 New Price: $16.00
  • #curly hair / #scalp care

    Ouidad Moisture Lock Leave-In Conditioner

    New Price: $26.00
  • #weightless

    When your tresses need a pick-me-up, Naturalicious Curly/ Wavy Edition: Step 4 Heavenly Hydration Hair Mist delivers unconditional love. Naturally occurring ceramides help strengthen your hair every time you spray, banishing lifeless dull hair and providing deep hydration in between washes. It’s the perfect invigoration your hair needs to transform it from dull to dreamy in just a snap.

    New Price: $11.99
  • #classic curls / #jojoba oil

    DevaCurl Styling Cream is botanically infused and conditions, enhances and defines curls.

    Old Price: $24.95 New Price: $21.00
  • #weightless / #color enhancing

    Ouidad Color Sense Color Preserving Shampoo

    New Price: $18.00
  • #refresh

    DevaCurl Mist-er Right is an herbal cleansing tonic, a refreshing scalp and skin rejuvenator.

    Old Price: $19.95 New Price: $16.00
  • Don’t let frizz or shedding kill your vibe. Naturalicious Kinky/Coily Edition: Step 3 Divine Shine Moisture Lock & Frizz Fighter prevents hair from getting out of control. This super light hot oil treatment and sealant defines curls, smooths straight styles, and enhances the natural sheen of your hair with absolutely no greasy buildup.

    New Price: $17.99
  • #shine / #clarifying

    Ouidad Curl Immersion Co-Wash Cleansing Conditioner

    New Price: $36.00
  • #quick fix / #refresh

    When your tresses need a pick-me-up, Naturalicious Curly/ Wavy Edition: Step 4 Heavenly Hydration Hair Mist delivers unconditional love. Naturally occurring ceramides help strengthen your hair every time you spray, banishing lifeless dull hair and providing deep hydration in between washes. It’s the perfect invigoration your hair needs to transform it from dull to dreamy in just a snap

    New Price: $11.99
  • #coarse hair / #hydrating

    Ouidad Curl Quencher Hydrafusion Intense Curl Cream

    New Price: $26.00
  • #folica steal / #all-in-one

    DevaCurl Joy to the Curls Kit features nourishing, botanically based formulas to cleanse, condition and nourish your hair for a healthy head of curls.

    Old Price: $39.95 New Price: $34.00
  • #volume / #next-day hair

    No-Poo Quick Cleanser is a botanically infused conditioning spray that cleanses without water.

    Old Price: $19.95 New Price: $16.00
  • #shine / #detangling

    Naturalicious Kinky/Coily Edition: Step 2 Moisture Infusion Styling Creme

    New Price: $19.99
  • #dry & damaged / #shine

    Ouidad Texture Smoothing Frizz & Flyaway Fighter Spray

    New Price: $20.00
  • #hydrating / #weightless

    DevaCurl B' Leave In is a glycerin based leave-in moisturizer for all hair types.

    Old Price: $19.95 New Price: $16.00
  • #shine / #paraben-free

    Ouidad Curl Recovery Ultra-Nourishing Cleansing Oil

    New Price: $26.00
  • #frizz control / #curl care

    DevaCurl Frizz-Free Volumizing Foam volumizing foam provides long lasting, incredibly soft, frizz-free curls.

    Old Price: $25.95 New Price: $22.00
  • #airdry / #classic curls

    DevaCurl Spray Gel provides maximum curl definition, lift and a crunch free hold.

    Old Price: $19.95 New Price: $16.00
  • #workable hold / #airdry

    Ouidad Curl Recovery Whipped Curls Daily Conditioner & Styling Primer

    New Price: $26.00
  • #frizz control / #workable hold

    Avocado oil and shea butter deliver moisture and softness, as rice amino acids seal the hair cuticle to lock out frizz-causing environmental moisture. Tomato fruit ferment promotes consistent curl formation, while quinoa extract forms a protective barrier to lock in moisture. A curl-defining cream that provides definition and control while maintaining movement and touchability for resilient, sleek, and long-lasting curls.

    New Price: $20.00
  • #chemically-treated / #repairing

    Ouidad Curl Quencher Moisturizing Conditioner

    New Price: $20.00
  • #curl care / #anti-humidity

    Ouidad Clear Control Pomade is a water soluble aid to smooth and hold curls for beautiful definition.

    New Price: $26.00
  • #curl care / #airdry

    Curl Up! SoCozy's Curl Gel-Cream is a styler that gives you the best of both worlds. A creamy formula that not only moisturizes and smoothes to create soft, touchable curls, but has holding properties of a gel for perfectly defined, frizz-free locks. Super lightweight so it doesn’t weigh hair down. No crunch, no stick - no greasy, goopy mess.

    New Price: $12.95
  • #curl care / #hydrating

    Ouidad Climate Control Heat & Humidity Gel is the iconic weightless humidity barrier for all curls. This 'smart gel' optimizes moisture levels within each hair strand and seals in hydration with water-soluble polymers to create a powerful humidity barrier. Every Curl, regardless of type or condition, is porous and prone to absorbing humidity and expanding. Climate Control Gel solves this problem in an entirely new way, working from the inside out, to create a lasting humidity barrier, without surface stiffness, stickiness, or weight.

    New Price: $26.00
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