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Use Heat Protectants!

"You HAVE to protect hair and create a barrier around strands to maintain the health of your hair."
- Oscar Blandi, celebrity stylist and hair guru, Oscar Blandi Salon

Why use a Heat Protectant?

You wouldn't grab a hot pan without pot holders, so why would you apply heat directly to your hair without protecting your precious strands? Heat protectants are essential when using heat source tools like hair dryers, flat irons and curling irons. Why? Because heat styling opens up the hair shaft, leaving strands susceptible to damage and even color loss. Heat protectants coat the follicle, keeping strands sealed and shielded. They provide topical thermal protection while maintaining necessary moisture in the shaft, promoting healthy texture, softness, elasticity, and shine. Heat protectants can also enhance the effectiveness of the heat tool.

Heat protectants come in a variety of forms including sprays, serums, creams, lotions and gels. When choosing a heat protectant, look formulas that are smoothing, shine-boosting and that deliver healthy ingredients in addition to acting as a heat buffer. If your hair is straight or fine, try spray mists (Sedu Smoothing Heat Protecting Boost) or lightweight gels (diCesare Bounce Blow Drying Gel). Thick or curly hair will benefit from more nourishing oils and serums such as the Sedu Anti-Frizz Polishing Treatment with Argan Oil or Macadamia Natural Oil Healing Treatment.

"It's very important to use heat protectants on hair because heating the hair shaft can weaken the hair, which leads to split ends, damage and dryness."
- Riad Azar, L'Oreal Professionnel stylist

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