Celebrity stylists and owners of the Warren-Tricomi salon located in NYC's Plaza Hotel, Joel Warren and Edward Tricomi, worked together to create their own line of Warren-Tricomi products. With additional salons in Greenwich, Connecticut and Hollywood, California, their clients include Jessica Alba, Kate Beckinsale and Lauren Conrad. The team of master-colorist Warren and "Edward Scissorhands" Tricomi combined their knowledge to launch a line of products that truly tend to hair's needs. The duo believes in a three-step in-shower hair care regimen involving a middle step: strengthening, in addition to shampooing and conditioning. Bestsellers within their line include the Pure Strength Close Strengthener, Style Blow Dry Lotion and Repair Green Walnut Masque.