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  • Sedu Revolution Diamond Styling Iron Best of Folica

    Sedu Revolution Diamond Styling Iron

    The new Sedu flat iron everyone is raving about! Sedu has developed the ultimate universal voltage styling iron with Diamond technology for plate durability and longevity. Ultra lightweight, Diamond dust infused, ceramic tourmaline plates seal in natural moisture for healthy, frizz-free hair. This Styler has the latest digital technology featuring adjustable control and auto shut off.

    Old Price: $210.00 New Price: $179.99
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  • Sedu Revolution Pro Tourmaline Ionic 4000i Hair Dryer Best of Folica

    Sedu Revolution Pro Tourmaline Ionic 4000i Hair Dryer

    Sedu continues to innovate in its line of heat styling products with creativity and the latest advanced technology. One of the first professional hair dryers of its kind with super compact size and light weight design, Sedu Revolution Tourmaline Ionic 4000i Hair Dryer has 60% more power than a conventional dryer. With the most effective tourmaline coated ionic generator, this dryer reduces frizz and static by 90% and cuts drying time in half. Get it today, Sedu Revolution Tourmaline Ionic 4000i Hair Dryer is the only dryer you will ever need!

    847 reviews Photo & Video Reviews
    Old Price: $250.00 New Price: $174.99
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  • Sedu Revolution Clipless Curling Iron Best of Folica

    Sedu Revolution Clipless Curling Iron

    The Sedu Revolution Clipless Curling Iron takes curling to a new level. The Sedu Revolution Clipless Curling creates long lasting curls and waves that are frizz-free, shiny and long lasting. This professional curling iron is made with Sedu patented polishing process to create smooth curls and the clipless barrel results in curls with no creases!

    620 reviews Photo & Video Reviews
    Old Price: $150.00 New Price: $119.99
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  • Sedu Revolution Tourmaline Ionic Styling Iron 1 Best of Folica

    Sedu Revolution Tourmaline Ionic Styling Iron 1

    Winner of 2013 ALLURE Magazine's Best Of Beauty Flat Iron! Sedu Revolution Styling Iron features revolutionary technologies that allow you to create any hairstyle imaginable with half of the time and virtually no damage. Sedu Revolution's Ultra Smooth 1 inch plates leave your hair shiny and healthy. Includes 2 year warranty and free heat proof mat/pouch.

    1,034 reviews Photo & Video Reviews
    Old Price: $200.00 New Price: $159.99
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  • Sedu Ionic Ceramic Tourmaline Pro Flat Iron

    Sedu Ionic Ceramic Tourmaline Pro Flat Iron

    Sedu Ionic Ceramic Tourmaline Pro 1.5" Flat Iron straightens and tames frizzy hair for long-lasting silky results now with swivel cord for easier styling and auto shut-off to eliminate worrying whether you shut the iron off.The best selling iron just got better.

    New Price: $139.99
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  • Sedu Anti-Frizz Polishing Treatment with Moroccan Argan Oil Best of Folica

    Sedu Anti-Frizz Polishing Treatment with Moroccan Argan Oil

    Sedu Anti-Frizz Polishing Treatment with pure Moroccan Argan Oil protects from heat damage, leaves hair incredibly smooth and shiny and controls frizz. . Similar to Moroccanoil, it contains Argan Oil which is produced from the kernels of the argan tree, found in Morocco. Argan Oil is extraordinarily rich in things like natural tocopherols and vitamin E.

    293 reviews Photo & Video Reviews
    Old Price: $50.00 New Price: $37.00
  • Sedu Revolution 6000i Hair Dryer Best of Folica

    Sedu Revolution 6000i Hair Dryer

    New Sedu Revolution 6000i Hair Dryer is the latest in hair dryer technology from Sedu. The 6000i hair dryer has the latest in motor technology which produces unrivaled power, air flow and heat.

    59 reviews Photo & Video Reviews
    Old Price: $200.00 New Price: $159.99
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  • Sedu Revolution Tourmaline Styling Iron 1.5 inch Sale

    Sedu Revolution Tourmaline Styling Iron 1.5 inch

    NEW! Sedu Revolution Tourmaline Ionic Styling Iron with 1.5 inch plates has all the features of the highly acclaimed Sedu Revolution with 1 inch plates, now with larger plates. The 1.5 inch tourmaline ceramic plates is perfect for longer, thicker hair. Ceramic Tourmaline plates ensure frizz free, shiny hair.

    61 reviews Photo & Video Reviews
    Old Price: $200.00 New Price: $159.99
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  • Sedu ICON Styling Iron

    Sedu ICON Styling Iron

    Sedu has created the most technologically advanced styling iron for smooth, lustrous hair every time. Ultra lightweight with gentle ceramic heat to seal in hair's moisture, this Sedu Styler has been engineered with the latest digital temperature control for fast heat up time, digitally controlled heat

    14 reviews Photo & Video Reviews
    Old Price: $350.00 New Price: $250.00
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  • Sedu ICON Prive Hair Dryer

    Sedu ICON Prive Hair Dryer

    NEW !Sedu ICON Prive Hair Dryer is the most technologically advanced dryer in the world.

    Old Price: $850.00 New Price: $700.00
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  • Sedu Volumizing Heat Protecting Boost

    Sedu Volumizing Heat Protecting Boost

    Volumizing Heat Protecting Boost from Sedu brings a new dimension to hair styling. Suitable for all hair types, it enhances the effectiveness of your blowdryer while protecting your hair from heat damage.

    Old Price: $18.00 New Price: $12.99
  • Sedu Professional Ceramic Ionic Square Brush

    Sedu Professional Ceramic Ionic Square Brush

    Sedu Professional Ceramic Ionic Square brush is ergonomically designed for easy styling. The 1 3/4 inch ceramic barrel prevents split ends and frizzies. Polished bristle tips for a softer touch. Ultra lightweight with an ergonomic no slip handle.

    New Price: $30.00
  • Sedu Pro Ionic Ceramic Tourmaline Straightener (1", 220-240V, Plug Type G)

    Sedu Pro Ionic Ceramic Tourmaline Straightener (1", 220-240V, Plug Type G)

    This model (plate 1" wide) is equipped with plug type G, designed to use with 220-240V electricity. Ideal for travel overseas: China, Great Britain (UK), Hong Kong, Ireland, Kuwait, Saudi Arabia, Singapore and other countries.

    38 reviews Photo & Video Reviews
    Old Price: $170.00 New Price: $128.95
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  • Sedu Pro Ionic Ceramic Tourmaline Straightener (1 1/2" , 220-240V, Plug Type G)

    Sedu Pro Ionic Ceramic Tourmaline Straightener (1 1/2" , 220-240V, Plug Typ…

    This model (plate 1.5" wide) is equipped with plug type G, designed to use with 220-240V in China, Great Britain (UK), Hong Kong, Ireland, Kuwait, Saudi Arabia, Singapore and other countries.

    48 reviews Photo & Video Reviews
    Old Price: $170.00 New Price: $135.95
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  • Sedu Revolution 1.5 inch Styling Set Sale

    Sedu Revolution 1.5 inch Styling Set

    For a limited time only, save on the Sedu Revolution 1.5 inch Styling Set which includes the Sedu Revolution 1.5 inch Styling Iron, Sedu Crane Clips, and the Folica Heat Proof Mat/Pouch.

    636 reviews Photo & Video Reviews
    Old Price: $234.98 New Price: $109.00
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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1 1/2")

    Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1 1/2")

    Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smooths and tames frizzy hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline technology guarantee smooth straightening.

    5,739 reviews Photo & Video Reviews
    Old Price: $160.00 New Price: $102.99
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  • Sedu Pro Ionic 1.5 inch Flat Iron Set

    Sedu Pro Ionic 1.5 inch Flat Iron Set

    Sedu Pro Ionic 1.5 inch flat iron includes the Sedu Pro Ionic Ceramic Tourmaline flat iron plus all the styling aids to make getting perfect style easy.

    6,071 reviews Photo & Video Reviews
    New Price: $187.99
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  • Sedu Revolution Clipless Curling Iron (25MM, 220-240V, Plug Type G)

    Sedu Revolution Clipless Curling Iron (25MM, 220-240V, Plug Type G)

    The Sedu Revolution Clipless Curling Iron takes curling to a new level, and now you can create luscious curls and waves in the UK and other countries requiring plug type G!

    310 reviews Photo & Video Reviews
    Old Price: $150.00 New Price: $119.99
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  • Sedu Revolution Clipless Curling Iron 25mm Curluscious Set New

    Sedu Revolution Clipless Curling Iron 25mm Curluscious Set

    The Sedu Revolution Clipless Curling Iron 25mm Curluscious set will leave your hair with incredible voluminous curls. . The Sedu Revolution Clipless Curling creates long lasting curls and waves that are frizz-free, shiny and long lasting. This professional curling iron is made with Sedu patented polishing process to create smooth curls and the clipless barrel results in curls with no creases!

    310 reviews Photo & Video Reviews
    Old Price: $160.00 New Price: $130.00
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  • Sedu Pro Ionic Ceramic Tourmaline Straightener (1 1/2" , 220-240V, Plug Type C)

    Sedu Pro Ionic Ceramic Tourmaline Straightener (1 1/2" , 220-240V, Plug Typ…

    This model (plate 1.5" wide) is equipped with plug type C, designed to use with 220-240V electricity. Ideal for travel overseas (China, Denmark, Finland, Germany, India, Italy and other countries).

    56 reviews Photo & Video Reviews
    Old Price: $170.00 New Price: $135.95
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  • Sedu Revolution 25mm Clipless Curling Iron Set

    Sedu Revolution 25mm Clipless Curling Iron Set

    The Sedu Revolution 25mm Clipless Curlng iron includes the Sedu Revolution 25mm Clipless curling iron. The Sedu Revolution Clipless Curling Iron uses technology that creates consistent heat across the barrel for perfect curls every time.

    605 reviews Photo & Video Reviews
    Old Price: $180.00 New Price: $129.99
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  • Sedu Revolution 38mm Clipless Curling Iron Set

    Sedu Revolution 38mm Clipless Curling Iron Set

    The Sedu Revolution 38mm Clipless Curling Iron Set includes the Sedu Revolution Clipless Curling iron with a 38mm barrel. The Sedu Revolution Clipless achieves perfect long lasting curls because its barrel has consistent heat so there are no cold spots. The 38mm size creates voluminous, beachy curls; right on trend for today's looks. The set also includes the Sedu Anti-Frizz Polishing treatment with Moroccan Argan Oil.

    603 reviews Photo & Video Reviews
    Old Price: $170.00 New Price: $124.99
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  • Sedu Revolution Diamond Styling Iron Deluxe Set New

    Sedu Revolution Diamond Styling Iron Deluxe Set

    The Sedu Revolution Diamond Styling Iron Deluxe Set is a girl's and hair's best friend. The set includes the new Sedu Revolution Diamond iron which has been receiving rave reviews on how it leaves hair perfectly smooth and can easily create a straight or wavy finish. Plus, with auto-shut off and dual voltage styling is worry free and now you can travel with your Sedu.

    330 reviews Photo & Video Reviews
    Old Price: $260.00 New Price: $179.99
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  • Sedu Revolution 1.5 inch Styler Perfect Bundle Sale

    Sedu Revolution 1.5 inch Styler Perfect Bundle

    Sedu Revolution 1.5 inch Styler Perfect Bundle includes the highly rated Sedu Revolution Styler in 1.5 inch plate size perfect for longer or thicker hair. The set also includes Sedu Antifrizz Polishing Treatment with Argan Oil, Sedu Smoothing Boost, Sedu Straightening comb, folica heat mat and Sedu train case to keep all your hair necessities organized.

    359 reviews Photo & Video Reviews
    Old Price: $203.97 New Price: $154.99
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  • Sedu Pro Ionic 1.5 inch Flat Iron with auto shut-off set

    Sedu Pro Ionic 1.5 inch Flat Iron with auto shut-off set

    Sedu Pro Ionic 1.5 inch flat iron set contains the new upgraded Sedu 1.5 inch iron with auto shut-off and 360 degree swivel cord, the best just got better. The Sedu 1.5 inch flat iron is perfect for long or thick hair. Only one pass is required for a sleek, smooth finish. In addition the set also includes Sedu Anti-Frizz Polishing Treatment which provides both thermal and frizz protections, Sedu crane clips to help section hair and a heat mat.

    314 reviews Photo & Video Reviews
    Old Price: $200.00 New Price: $165.99
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  • Sedu Revolution Tourmaline Ionic Styler Train Case Set Sale

    Sedu Revolution Tourmaline Ionic Styler Train Case Set

    Sedu Revolution Tourmaline Ionic Styler Train Case set includes our top selling and Allure's 2013 Best of Beauty winner; Sedu Revolution Tourmaline Ceramic Styling Iron. The Sedu Revolution Tourmaline Ceramic Iron has ultra smooth plates to give a perfect finish and beveled edges for styling versatility. The set also includes ,Sedu Crane Clips for sectioning hair, Sedu Straightening comb to help guide hair, a heat mat to protect surfaces and train case to keep all your hair tools organized.

    1,034 reviews Photo & Video Reviews
    Old Price: $224.99 New Price: $154.99
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  • Sedu Revolution Frizz Free Styler Set Sale

    Sedu Revolution Frizz Free Styler Set

    The Sedu Revolution Frizz Free Styler Set includes the highly rated Sedu Revolution Styler with 1 inch beveled plates offers styling versatility: straighten, curl or create waves. The boxed set also includes the Sedu Anti-frizz Polishing Treatment with Argan oil that helps to reduce frizz and also is a heat protectant.

    1,034 reviews Photo & Video Reviews
    Old Price: $160.00 New Price: $159.99
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  • Sedu Revolution Tourmaline Ionic Styling Iron (220-240V, Plug Type G)

    Sedu Revolution Tourmaline Ionic Styling Iron (220-240V, Plug Type G)

    Sedu Revolution Styling Iron features revolutionary technologies that allow you to create any hairstyle imaginable with half of the time and virtually no damage.

    1,037 reviews Photo & Video Reviews
    Old Price: $200.00 New Price: $159.99
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  • Sedu Revolution Styler and Travel Dryer Set

    Sedu Revolution Styler and Travel Dryer Set

    The Sedu Revolution Styler and Travel dryer set combines two highly rated Sedu hair tools into one great deal. The Sedu Revolution Styler has 1 inch tourmaline ceramic polished ultra smooth to guarantee a shiny, frizz free finish. The Sedu Revolution Travel dryer is dual voltage, and is powerful to dry hair quickly and with ionic generation, also reduces frizz. The set also contains Sedu Anti Frizz Polishing Treatment with Argan Oil.

    1,055 reviews Photo & Video Reviews
    Old Price: $300.00 New Price: $200.00
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  • Sedu Crane Clips

    Sedu Crane Clips

    Sedu Crane Clips make styling hair easier

    New Price: $9.99
  • Sedu Revolution 4000i Professional Hair Dryer Set

    Sedu Revolution 4000i Professional Hair Dryer Set

    The Sedu Revolution 4000i Professional hair dryer set includes the highly rated Sedu 4000i Hair Dryer. This professional dryer is powerful and has unique compact design. The ceramic/tourmaline components ensure even heating and a smooth finish. The 4000i hair dryer also offers an inon generator switch ( on for smooth finish, off for volume) for more styling versatility.

    848 reviews Photo & Video Reviews
    Old Price: $200.00 New Price: $180.00
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  • Sedu Revolution Pro Tourmaline 4000i Hair Dryer (220-240V, Plug Type G)

    Sedu Revolution Pro Tourmaline 4000i Hair Dryer (220-240V, Plug Type G)

    Sedu continues to innovate in its line of heat styling products with creativity and the latest advanced technology that is the Sedu Revolution 4000i Hair Dryer.

    849 reviews Photo & Video Reviews
    Old Price: $200.00 New Price: $169.99
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  • Sedu Beach Beauty Sea Salt Spray

    Sedu Beach Beauty Sea Salt Spray

    Get the salty day-at-the-beach wind blown look with the Sedu Sea Salt Spray - sexy beach hair in a bottle!

    160 reviews Photo & Video Reviews
    Old Price: $18.00 New Price: $12.99
  • Sedu Color Heat Protecting Boost

    Sedu Color Heat Protecting Boost

    Sedu Color Heat Protecting Boost enhances the color and glow of your hair while giving anti-fade protection from the damaging effects of heat styling tools and sun radiation.

    Old Price: $18.00 New Price: $12.99
  • Sedu Revolution 6000i hair dryer styling set Sale

    Sedu Revolution 6000i hair dryer styling set

    The Sedu Revolution 6000i hair dryer styling set includes the Sedu Revolution 6000i hair dryer which produces powerful air flow at 1600 watts saving energy vs typical higher watt professional dryers. The Sedu Revolution 6000i hair dryer also uses ceramic and tourmaline technology for healthier hair drying. In addition, it also has an ionic on/off switch to give more flexibility in styling your hair.

    59 reviews Photo & Video Reviews
    Old Price: $225.97 New Price: $119.99
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  • Sedu Revolution Compact Styler Best of Folica

    Sedu Revolution Compact Styler

    The Sedu Revolution compact styler is a revolution in smalller sized flat irons. This styler has a compact body but plates that are much larger than other travel irons. This makes the Sedu compact styler a great flat iron plus perfect to take with you anywhere! Also, it has the convenience of dual voltage for international travel.

    32 reviews Photo & Video Reviews
    New Price: $70.00
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  • Sedu Boost Heat Protectant Try Me 3 Pack Sale

    Sedu Boost Heat Protectant Try Me 3 Pack

    Give your hair the protection and boost it needs with the Sedu Boost Heat Protectant Try Me 3 pack. This set includes 3 essential Sedu Heat Protectant Boosts including Volumizing, Color Protect and Moisturizing. Try them today at great value!

    Old Price: $53.97 New Price: $29.99
  • Sedu Pro Ionic Limited Edition Flat Iron Bundle New

    Sedu Pro Ionic Limited Edition Flat Iron Bundle

    The Sedu Pro Ionic Limited Edition Flat iron Bundle contains the upgraded Sedu Pro Ionic flat iron with 1.5 inch plates and with 360 degree swivel cord and an auto shut off features. The high rated and popular Sedu Pro Ionic flat iron will leave your hair smooth and straight and without frizz the bundle also includes Sedu Moisturizing Boost and Sedu Smoothing boost to keep hair healthy and protected from appliance heat. Also includes an insulated heat mat.

    Old Price: $204.00 New Price: $124.99
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  • Sedu Smoothing Heat Protecting Boost

    Sedu Smoothing Heat Protecting Boost

    Sedu Smoothing Heat Protecting Boost gives hair the protection against heat damages from flat irons or curling irons.

    Old Price: $18.00 New Price: $12.99
  • Sedu Moisturizing Heat Protecting Boost

    Sedu Moisturizing Heat Protecting Boost

    Moisturizing Heat Protecting Boost from Sedu gives thirsty hair the moisture it needs. It buffers the heat from blow dryers, curling irons, flat irons, and hot rollers, while enhancing the effectiveness of each. Leaves your hair soft, shiny, and smooth. Ideal for all hair types.

    Old Price: $18.00 New Price: $8.99
  • Sedu Revolution Pro Ionic Finger Diffuser

    Sedu Revolution Pro Ionic Finger Diffuser

    Specifically designed to work with Sedu Revolution 3600 and 4000 series of hair dryers. Engineered and manufactured in France, unique finger extension design creates softness, volume and texture for the hair while enhances styling control. Diffused air via expanded surface area of the diffuser ensures quicker drying time while maintaining styles. Perfect for fine or curly hair.

    Old Price: $30.00 New Price: $19.99
  • Sedu Carbon Flat Iron Comb

    Sedu Carbon Flat Iron Comb

    The Sedu Professional Straightening Accessory Comb is an essential tool to enhance straightening and styling results.

    Old Price: $20.00 New Price: $14.99
  • Sedu Pro Ionic Ceramic Tourmaline Straightener (1 1/2", 220V/240V, Plug Type E)

    Sedu Pro Ionic Ceramic Tourmaline Straightener (1 1/2", 220V/240V, Plug Typ…

    This model (plate 1 1/2" wide) is equipped with plug type E, designed to use with 220-240V electricity. Ideal for travel overseas. (France, Greece, Czech, Slovak etc)

    Old Price: $174.95 New Price: $135.95
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  • Sedu Revolution Pro Ionic Dual Voltage Travel Dryer Best of Folica

    Sedu Revolution Pro Ionic Dual Voltage Travel Dryer

    Sedu Revolution Dual Voltage Travel Dryer has all the professional quality of a full-size Sedu dryer with a compact, travel-friendly design.

    20 reviews Photo & Video Reviews
    New Price: $80.00
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  • Sedu Revolution Travel Dryer Bonus Bundle

    Sedu Revolution Travel Dryer Bonus Bundle

    Sedu Revolution Travel hair dryer bonus set includes the Sedu Revolution folding travel dryer with dual voltage. This compact dryer provides powerful hair drying with ionic technology to leave hair frizz free. As an added bonus, we have added a folica travel shower caddy filled with sample and travel sizes of our top selling hair care products.

    Old Price: $90.00 New Price: $39.99
  • Sedu Revolution Pro 3600i Lightweight Ionic Styling Hair Dryer

    Sedu Revolution Pro 3600i Lightweight Ionic Styling Hair Dryer

    The Sedu Revolution Pro 3600i Lightweight Ionic Styling Hair Dryer is the latest breakthrough in Hair Dryer Technology. It has all the power of a professional dryer but the dryer itself weighs less than 1lb, making it one of the lightest weight salon dryers on the market while still producing air velocity of 40mph to dry quickly and completely.

    102 reviews Photo & Video Reviews
    Old Price: $200.00 New Price: $159.99
    Out of Stock
  • Sedu Revolution 4000i hair dryer holiday bundle

    Sedu Revolution 4000i hair dryer holiday bundle

    Sedu Revolution 4000i Hair dryer set includes the high rated and top selling Sedu Revolution 4000i hair dryer. Professional stylist rave how the Sedu 4000i hair is powerful yet compact and leaves hair incredibly soft and shiny. The secret to the 4000i performance is its ceramic/tourmaline parts and ionic generator; these result in a frizz-free, smooth finish.

    849 reviews Photo & Video Reviews
    Old Price: $268.98 New Price: $179.99
    Discontinued
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