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  • Sedu Revolution Diamond Styling Iron Best of Folica

    Sedu Revolution Diamond Styling Iron

    The new Sedu flat iron everyone is raving about! Sedu has developed the ultimate universal voltage styling iron with Diamond technology for plate durability and longevity. Ultra lightweight, Diamond dust infused, ceramic tourmaline plates seal in natural moisture for healthy, frizz-free hair. This Styler has the latest digital technology featuring adjustable control and auto shut off.

    Old Price: $210.00 New Price: $179.99
    Ships on Aug 28, 2014
  • Sedu Revolution Pro Tourmaline Ionic 4000i Hair Dryer Best of Folica

    Sedu Revolution Pro Tourmaline Ionic 4000i Hair Dryer

    Sedu continues to innovate in its line of heat styling products with creativity and the latest advanced technology. One of the first professional hair dryers of its kind with super compact size and light weight design, Sedu Revolution Tourmaline Ionic 4000i Hair Dryer has 60% more power than a conventional dryer. With the most effective tourmaline coated ionic generator, this dryer reduces frizz and static by 90% and cuts drying time in half. Get it today, Sedu Revolution Tourmaline Ionic 4000i Hair Dryer is the only dryer you will ever need!

    865 reviews Photo & Video Reviews
    Old Price: $250.00 New Price: $179.99
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  • Sedu Revolution Clipless Curling Iron Best of Folica

    Sedu Revolution Clipless Curling Iron

    The Sedu Revolution Clipless Curling Iron takes curling to a new level. The Sedu Revolution Clipless Curling creates long lasting curls and waves that are frizz-free, shiny and long lasting. This professional curling iron is made with Sedu patented polishing process to create smooth curls and the clipless barrel results in curls with no creases!

    634 reviews Photo & Video Reviews
    Old Price: $150.00 New Price: $119.99
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  • Sedu Revolution Tourmaline Ionic Styling Iron 1 Best of Folica

    Sedu Revolution Tourmaline Ionic Styling Iron 1

    Winner of 2013 ALLURE Magazine's Best Of Beauty Flat Iron! Sedu Revolution Styling Iron features revolutionary technologies that allow you to create any hairstyle imaginable with half of the time and virtually no damage. Sedu Revolution's Ultra Smooth 1 inch plates leave your hair shiny and healthy. Includes 2 year warranty and free heat proof mat/pouch.

    1,047 reviews Photo & Video Reviews
    Old Price: $200.00 New Price: $159.99
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  • Sedu Anti-Frizz Polishing Treatment with Moroccan Argan Oil Best of Folica

    Sedu Anti-Frizz Polishing Treatment with Moroccan Argan Oil

    Sedu Anti-Frizz Polishing Treatment with pure Moroccan Argan Oil protects from heat damage, leaves hair incredibly smooth and shiny and controls frizz. Similar to Moroccanoil, it contains Argan Oil which is produced from the kernels of the argan tree, found in Morocco. Argan Oil is extraordinarily rich in things like natural tocopherols and vitamin E.

    293 reviews Photo & Video Reviews
    Old Price: $50.00 New Price: $37.00
  • Sedu Revolution 6000i Hair Dryer Best of Folica

    Sedu Revolution 6000i Hair Dryer

    New Sedu Revolution 6000i Hair Dryer is the latest in hair dryer technology from Sedu. The 6000i hair dryer has the latest in motor technology which produces unrivaled power, air flow and heat.

    61 reviews Photo & Video Reviews
    Old Price: $200.00 New Price: $159.99
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  • Sedu Revolution Tourmaline Styling Iron 1.5 inch Sale

    Sedu Revolution Tourmaline Styling Iron 1.5 inch

    NEW! Sedu Revolution Tourmaline Ionic Styling Iron with 1.5 inch plates has all the features of the highly acclaimed Sedu Revolution with 1 inch plates, now with larger plates. The 1.5 inch tourmaline ceramic plates is perfect for longer, thicker hair. Ceramic Tourmaline plates ensure frizz free, shiny hair.

    66 reviews Photo & Video Reviews
    Old Price: $200.00 New Price: $159.99
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  • Sedu ICON Styling Iron

    Sedu ICON Styling Iron

    Sedu has created the most technologically advanced styling iron for smooth, lustrous hair every time. Ultra lightweight with gentle ceramic heat to seal in hair's moisture, this Sedu Styler has been engineered with the latest digital temperature control for fast heat up time, digitally controlled heat

    14 reviews Photo & Video Reviews
    Old Price: $350.00 New Price: $250.00
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  • Sedu ICON Prive Hair Dryer

    Sedu ICON Prive Hair Dryer

    NEW !Sedu ICON Prive Hair Dryer is the most technologically advanced dryer in the world.

    Old Price: $850.00 New Price: $700.00
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  • Sedu Volumizing Heat Protecting Boost

    Sedu Volumizing Heat Protecting Boost

    Volumizing Heat Protecting Boost from Sedu brings a new dimension to hair styling. Suitable for all hair types, it enhances the effectiveness of your blowdryer while protecting your hair from heat damage.

    Old Price: $18.00 New Price: $12.99
  • Sedu Revolution Pro 3600i Lightweight Ionic Styling Hair Dryer

    Sedu Revolution Pro 3600i Lightweight Ionic Styling Hair Dryer

    The Sedu Revolution Pro 3600i Lightweight Ionic Styling Hair Dryer is the latest breakthrough in Hair Dryer Technology. It has all the power of a professional dryer but the dryer itself weighs less than 1lb, making it one of the lightest weight salon dryers on the market while still producing air velocity of 40mph to dry quickly and completely.

    104 reviews Photo & Video Reviews
    Old Price: $200.00 New Price: $159.99
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  • Sedu Moisturizing Shampoo

    Sedu Moisturizing Shampoo

    Sedu Daily Moisturizing Shampoo hydrates, cleanses and protects color.

    Old Price: $30.00 New Price: $20.00
  • Sedu Shampoo and Conditioner Duo Sale

    Sedu Shampoo and Conditioner Duo

    Hydrating Shampoo and Conditioner for all hair types leaving the hair with a shiny, healthy and manageable look & feel.

    Old Price: $60.00 New Price: $39.98
  • Sedu The Moisturizing Collection

    Sedu The Moisturizing Collection

    Sedu Daily Moisturizing Collection hydrates, protects color and enhances shine. Made in the USA, this collection is the ultimate package protecting hair from drying & styling effects, while moisturizing, leaving it looking healthy, soft & shiny.

    Old Price: $90.00 New Price: $60.00
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  • Sedu Professional Ceramic Ionic Square Brush

    Sedu Professional Ceramic Ionic Square Brush

    Sedu Professional Ceramic Ionic Square brush is ergonomically designed for easy styling. The 1 3/4 inch ceramic barrel prevents split ends and frizzies. Polished bristle tips for a softer touch. Ultra lightweight with an ergonomic no slip handle.

    Old Price: $30.00 New Price: $20.00
  • Sedu Moisturizing Thermal Primer Spray

    Sedu Moisturizing Thermal Primer Spray

    Protects hair from drying & styling effects, while moisturizing, leaving it looking healthy, soft & shiny. Free of sulfates, phthalates & synthetic Color. Helps prevent breakage while reducing static & fly-aways!

    Old Price: $30.00 New Price: $20.00
  • Sedu Moisturizing Conditioner

    Sedu Moisturizing Conditioner

    Conditioning , De-tangling and Hydrating Treatment Formulated with a unique blend of Jojoba & Shea butter which replenishes moisture, while vitamins E & A soothes dry scalp & promotes hair growth. Versatile for any hair type and also free of sulfates, phthalates and synthetic color.

    Old Price: $30.00 New Price: $20.00
  • Sedu Pro Ionic Ceramic Tourmaline Straightener (1", 220-240V, Plug Type G)

    Sedu Pro Ionic Ceramic Tourmaline Straightener (1", 220-240V, Plug Type G)

    This model (plate 1" wide) is equipped with plug type G, designed to use with 220-240V electricity. Ideal for travel overseas: China, Great Britain (UK), Hong Kong, Ireland, Kuwait, Saudi Arabia, Singapore and other countries.

    38 reviews Photo & Video Reviews
    Old Price: $170.00 New Price: $128.95
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  • Sedu Moisture Sealing Set New

    Sedu Moisture Sealing Set

    Try our new Sedu Daily Moisturizing Collection! Sedu premium shampoo, conditioner, and thermal primer join the team for the ultimate hair health and hydration! They work together to replenish moisture to hair follicles and the scalp while helping strengthen hair and enhancing shine. The Sedu Shampoo and Conditioner and gentle for daily use, and leave hair soft, smooth, and manageable.

    87 reviews Photo & Video Reviews
    Old Price: $249.00 New Price: $150.00
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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1 1/2")

    Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1 1/2")

    Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smooths and tames frizzy hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline technology guarantee smooth straightening.

    5,763 reviews Photo & Video Reviews
    Old Price: $160.00 New Price: $129.99
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  • Sedu Pro Ionic 1.5 inch Flat Iron Set

    Sedu Pro Ionic 1.5 inch Flat Iron Set

    Sedu Pro Ionic 1.5 inch flat iron includes the Sedu Pro Ionic Ceramic Tourmaline flat iron plus all the styling aids to make getting perfect style easy.

    6,095 reviews Photo & Video Reviews
    New Price: $187.99
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  • Sedu Revolution Clipless Curling Iron (25MM, 220-240V, Plug Type G)

    Sedu Revolution Clipless Curling Iron (25MM, 220-240V, Plug Type G)

    The Sedu Revolution Clipless Curling Iron takes curling to a new level, and now you can create luscious curls and waves in the UK and other countries requiring plug type G!

    317 reviews Photo & Video Reviews
    Old Price: $150.00 New Price: $119.99
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  • Sedu Healthy Hair Curling Set New

    Sedu Healthy Hair Curling Set

    Feeling the Hollywood Glam, but your hair style doesn’t match? Get those perfect, elegant curls with the Sedu Healthy Hair Curling Set! Included is everything you need to get shining, fabulous curls! Try the larger barrel of the 1.5” Sedu Revolution Curling Iron with the Anti-Frizz Polishing Treatment and Thermal Primer to get wonderful, smooth large curls and waves. Your hair will also be doubly protected from the heat, and will have the extra health benefits of Moroccan Argan Oil to make it silky and smooth all day long. The Sedu Heat Mat completes the set!

    615 reviews Photo & Video Reviews
    Old Price: $247.00 New Price: $168.99
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  • Sedu & Pink Pewter Curl and Wear Set Sale

    Sedu & Pink Pewter Curl and Wear Set

    The Sedu Revolution Clipless Curling Iron takes curling to a new level by creating long lasting curls that are frizz-free, shiny and long lasting. This combination also includes the Pink Pewter Hair Jewelry called Sylvia.

    611 reviews Photo & Video Reviews
    Old Price: $231.99 New Price: $154.99
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  • Sedu Frizz Fighter Bundle New

    Sedu Frizz Fighter Bundle

    Summer humidity can mean frizzy fly-aways that are hard to tame! Beat back the frizz with this set! Use the Sedu Anti-Frizz Polishing Treatment before blow drying hair with the Sedu Revolution 6000i Dryer and Sedu Brush. Remember to hold the brush steady and aim the dryer nozzle down towards the tips of your hair for an extra sleek look. Try the concentrator nozzle to help straighten hair, or use the diffuser or regular nozzle for extra curliness, volume and body. Section hair with the Sedu Crane Clips for more control and even better results!

    366 reviews Photo & Video Reviews
    Old Price: $262.99 New Price: $150.00
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  • Sedu 3600i Hair Dryer + Add Moisture Set New

    Sedu 3600i Hair Dryer + Add Moisture Set

    Don’t let the hot summer sun dry your hair out! Your silky locks need special care, particularly when faced with the hottest days of summer. Keep your hair soft, smooth, and luscious with the new Sedu Daily Moisturizing Set! It comes with a Shampoo, Conditioner, and Thermal Primer that are sulfate and phthalate free. They seal in moisture and leave hair looking healthy and silky smooth. Then, style your hair with fast-drying action from the Sedu 3600i Hair Dryer! Lightweight and powerful, this dryer is ready to make your hair shine. So you’ll be ready to hit the beach, anywhere, anytime!

    155 reviews Photo & Video Reviews
    Old Price: $330.00 New Price: $190.00
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  • Sedu Building Volumizing Package New

    Sedu Building Volumizing Package

    The Sedu Building Volumizing Package allows usage of a Dual Voltage Travel Dryer that can be used along with the Sedu Revolution Clipless Curling Iron and Sea Salt Spray. You can achieve textured natural beach waves with minimal effort.

    500 reviews Photo & Video Reviews
    Old Price: $252.98 New Price: $110.00
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  • Sedu Revolution Pink Styling Iron Perfection Set New

    Sedu Revolution Pink Styling Iron Perfection Set

    Ready for the ‘Pink’ carpet? The Perfection Set gives you the high quality products you need to put together Red Carpet Style—in Pink! It includes the award-winning Sedu Revolution Styling Iron in Pink, the Sedu Moisturizing Thermal Primer, and Sedu Crane Clips! The Sedu Moisturizing Thermal Primer protects your hair from heat damage while locking in moisture for luscious, shining results. The Sedu Crane Clips with a no-slip grip easily hold back sections of hair so you can take your time and see the glamorous results of the Sedu Revolution Styling Iron, winner of Allure’s Best of Beauty Award! So Red Carpet bound or not, you’ll be the shining star!

    1,059 reviews Photo & Video Reviews
    Old Price: $242.99 New Price: $109.00
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  • Sedu Revolution Tourmaline Ionic Styler Great Hair Day Set New

    Sedu Revolution Tourmaline Ionic Styler Great Hair Day Set

    Sedu Revolution Tourmaline Ionic Styler Great Hair Set includes our top selling Sedu Revolution Tourmaline Ceramic Styling Iron, Sedu Smoothing Boost and The Wet Brush. The Sedu Revolution Tourmaline Ceramic Iron has ultra smooth plates to give a perfect finish and beveled edges for styling versatility.

    1,047 reviews Photo & Video Reviews
    Old Price: $239.98 New Price: $191.96
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  • Sedu Revolution Tourmaline Ionic Styling Iron (220-240V, Plug Type G)

    Sedu Revolution Tourmaline Ionic Styling Iron (220-240V, Plug Type G)

    Sedu Revolution Styling Iron features revolutionary technologies that allow you to create any hairstyle imaginable with half of the time and virtually no damage.

    1,050 reviews Photo & Video Reviews
    Old Price: $200.00 New Price: $159.99
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  • Sedu Diamond Humidity Buster New

    Sedu Diamond Humidity Buster

    The Sedu Diamond Humidity Buster was created to help tame the frizz that the humidity is creating this summer. Use the Dual Voltage Iron to create versatile styles. The sleek Diamond iron is lightweight, weighing .55lbs and ergonomically designed for better control. Diamond Technology is used to enhance plate durability, maximizing the longevity of the iron. This set includes the Sedu Sea Salt Spray, Heat Mat and Crane Clips.

    207 reviews Photo & Video Reviews
    Old Price: $295.97 New Price: $200.00
    Ships on Aug 28, 2014
  • Sedu Crane Clips

    Sedu Crane Clips

    Sedu Crane Clips make styling hair easier

    New Price: $9.99
  • Sedu Blown Away Set New

    Sedu Blown Away Set

    Try our new Sedu Daily Moisturizing Collection! Sedu premium shampoo, conditioner, and thermal primer join the team for the ultimate hair health and hydration! They work together to replenish moisture to hair follicles and the scalp while helping strengthen hair and enhancing shine. The Sedu Shampoo and Conditioner and gentle for daily use, and leave hair soft, smooth, and manageable. Spritz hair with the Sedu Anti-Frizz before drying with the Sedu Revolution 4000i Dryer for a silky-smooth, soft and shiny finish.

    886 reviews Photo & Video Reviews
    Old Price: $290.00 New Price: $234.96
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  • Sedu Starter Kit New

    Sedu Starter Kit

    Go back to the basics with this complete set! Everything you need to get your style started is included, so you can easily go from fresh-out-of-bed to red-carpet-ready! The 1.5 inch Sedu Revolution Iron is especially good for sleek, straight looks or for styling longer hair. It comes with the Sedu Smoothing Boost to keep your hair shiny and frizz-free. The Sedu Heat Mat completes the set!

    105 reviews Photo & Video Reviews
    Old Price: $232.99 New Price: $182.97
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  • Sedu Beach Beauty Sea Salt Spray

    Sedu Beach Beauty Sea Salt Spray

    Get the salty day-at-the-beach wind blown look with the Sedu Sea Salt Spray - sexy beach hair in a bottle!

    160 reviews Photo & Video Reviews
    Old Price: $18.00 New Price: $12.99
  • Sedu Color Heat Protecting Boost

    Sedu Color Heat Protecting Boost

    Sedu Color Heat Protecting Boost enhances the color and glow of your hair while giving anti-fade protection from the damaging effects of heat styling tools and sun radiation.

    Old Price: $18.00 New Price: $12.99
  • Sedu Revolution Travel Ready Kit New

    Sedu Revolution Travel Ready Kit

    Is your wanderlust setting in? Are you planning a fun vacation? Can’t wait for those weekend trips? Wherever you’re heading off to, Sedu has got the hair set for you! The Sedu Travel Ready Kit has everything you need to keep your hairstyle photo-ready! So go ahead, take some pictures! Your hair will look fabulous in every one. Sedu tools are made for versatility, so you can use your Revolution Diamond Iron to straighten or curl, and the Travel Dryer to get a smooth blow out or to add volume. The Sedu Daily Moisturizing Shampoo and Conditioner will leave your hair tangle-free, healthy, and soft, and prevent it from drying out in the sun.

    79 reviews Photo & Video Reviews
    Old Price: $360.00 New Price: $200.00
    Ships on Aug 28, 2014
  • Sedu Boost Heat Protectant Try Me 3 Pack Sale

    Sedu Boost Heat Protectant Try Me 3 Pack

    Give your hair the protection and boost it needs with the Sedu Boost Heat Protectant Try Me 3 pack. This set includes 3 essential Sedu Heat Protectant Boosts including Volumizing, Color Protect and Moisturizing. Try them today at great value!

    Old Price: $53.97 New Price: $29.99
  • Sedu Revolution Compact Styler Best of Folica

    Sedu Revolution Compact Styler

    The Sedu Revolution compact styler is a revolution in smalller sized flat irons. This styler has a compact body but plates that are much larger than other travel irons. This makes the Sedu compact styler a great flat iron plus perfect to take with you anywhere! Also, it has the convenience of dual voltage for international travel.

    35 reviews Photo & Video Reviews
    New Price: $70.00
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  • Sedu, The Hair Travel Checklist New

    Sedu, The Hair Travel Checklist

    The Sedu Revolution Dual Voltage Travel Dryer and Sedu Revolution Dual Voltage Compact Styler, creates the perfect hair styling combination for jetsetting. Professional compact styling tools that are designed for use worldwide. This pack also includes Sedu's newest Daily Moisturizing Shampoo & Conditioner!

    74 reviews Photo & Video Reviews
    Old Price: $210.00 New Price: $99.00
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  • Sedu Smoothing Heat Protecting Boost

    Sedu Smoothing Heat Protecting Boost

    Sedu Smoothing Heat Protecting Boost gives hair the protection against heat damages from flat irons or curling irons.

    Old Price: $18.00 New Price: $12.99
  • Sedu Moisturizing Heat Protecting Boost

    Sedu Moisturizing Heat Protecting Boost

    Moisturizing Heat Protecting Boost from Sedu gives thirsty hair the moisture it needs. It buffers the heat from blow dryers, curling irons, flat irons, and hot rollers, while enhancing the effectiveness of each. Leaves your hair soft, shiny, and smooth. Ideal for all hair types.

    Old Price: $18.00 New Price: $12.99
  • Sedu Pro Ionic Ceramic Tourmaline Straightener (1 1/2", 220V/240V, Plug Type E)

    Sedu Pro Ionic Ceramic Tourmaline Straightener (1 1/2", 220V/240V, Plug Typ…

    This model (plate 1 1/2" wide) is equipped with plug type E, designed to use with 220-240V electricity. Ideal for travel overseas. (France, Greece, Czech, Slovak etc)

    Old Price: $174.95 New Price: $135.95
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  • Sedu Revolution Pro Ionic Finger Diffuser

    Sedu Revolution Pro Ionic Finger Diffuser

    Specifically designed to work with Sedu Revolution 3600 and 4000 series of hair dryers. Engineered and manufactured in France, unique finger extension design creates softness, volume and texture for the hair while enhances styling control. Diffused air via expanded surface area of the diffuser ensures quicker drying time while maintaining styles. Perfect for fine or curly hair.

    Old Price: $30.00 New Price: $19.99
  • Sedu Revolution Pro Ionic Dual Voltage Travel Dryer Best of Folica

    Sedu Revolution Pro Ionic Dual Voltage Travel Dryer

    Sedu Revolution Dual Voltage Travel Dryer has all the professional quality of a full-size Sedu dryer with a compact, travel-friendly design.

    23 reviews Photo & Video Reviews
    New Price: $80.00
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  • Sedu Revolution Travel Dryer Bonus Bundle

    Sedu Revolution Travel Dryer Bonus Bundle

    Sedu Revolution Travel hair dryer bonus set includes the Sedu Revolution folding travel dryer with dual voltage. This compact dryer provides powerful hair drying with ionic technology to leave hair frizz free. As an added bonus, we have added a folica travel shower caddy filled with sample and travel sizes of our top selling hair care products.

    Old Price: $90.00 New Price: $80.00
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  • Sedu Heat Proof Mat New

    Sedu Heat Proof Mat

    The Sedu Thermal Iron Pouch is heat-resistant storage and travel pouch for all of our Styling Iron or Clipless iron! Safely store your heated appliance after use while it cools down. Also, protect your counter tops and other surface from heat damage by using the pouch as a heat mat while styling.

    Old Price: $30.00 New Price: $19.99
  • Sedu Mini Travel Dryer New

    Sedu Mini Travel Dryer

    Vacation is made to be uncomplicated, but that doesn’t mean your style has to stay home! Now you can bring your favorite tools with you wherever you go. The Sedu Mini Travel Dryer is compact in style and design. It allows for you to take your professional dryer on-the-go for a refined salon finish in all your vacation destinations! This mini dryer is ionic, has 2 speed and heat settings, and is useable across the world. The dryer comes with a concentrator, a diffuser, and it’s own travel bag. The Sedu Dryer features Dual voltage capabilities with advanced Ceramic and Tourmaline technology. The advanced technology generates ions which seal in moisture and keep your hair sleek and frizz-free.

    Old Price: $70.00 New Price: $50.00
    Coming Soon!
  • Sedu Pro Ionic Ceramic Tourmaline Straightener (1 1/2" , 220-240V, Plug Type G)

    Sedu Pro Ionic Ceramic Tourmaline Straightener (1 1/2" , 220-240V, Plug Typ…

    This model (plate 1.5" wide) is equipped with plug type G, designed to use with 220-240V in China, Great Britain (UK), Hong Kong, Ireland, Kuwait, Saudi Arabia, Singapore and other countries.

    48 reviews Photo & Video Reviews
    Old Price: $170.00 New Price: $135.95
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