Founded almost 30 years ago, Paul Mitchell began when two friends decided to start a company to create styling products specifically for hair care professionals. Paul Mitchell launched with the revolutionary new product Hair Sculpting Lotion, the first liquid styling product designed for molding hair into styles from soft to avant-garde. Since then, Paul Mitchell has expanded to be one to most recognizable and iconic brands in hair care and styling products. Today, Paul Mitchell carries 14 collections that include flat irons, hair dryers, shampoos, conditioners and styling products for every hair type and style imaginable. A stylist fave, you can see how Paul Mitchell products are used to get different looks in the pages of Allure, InStyle, Self and In Touch Weekly.