"For the hair down there... to make it match." Betty Beauty got its inspiration from a trip to a salon in Rome. After observing the colorist handing her clients brown paper bags, creator Nancy Jarecki asked the receptionist what was in the bags. Surprisingly enough, Nancy found out that the bag contained some extra dye. Safe and effective, this hair color is available in six colors: blonde, auburn, brown, black, sunburst and funky hot pink.