| Applica’s professional salon division, Belson Products, ranks as one of the largest domestic suppliers of personal care products. Belson Products markets its products under many brands including Belson®, Belson Pro®, Gold ‘N Hot®, Curlmaster®, Premiere® Salon Products, Comare® and Shear Technology®.
In both 1998 and 1999, Belson was the recipient of Abbie Awards (America’s Best Beauty Industry Efforts) for the Salon Industry, from the American Beauty Association. In 2000, we were the runner-up in two major categories and anticipate several major programs to be submitted for year 2001.
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