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Alterna haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world. Alterna continues to shape the future by staying one step ahead of technology by capturing the essence of indulgence, and most of all by taking imaginative leaps to give users of their products not what they think they want, but what they never thought possible. Always pushing the envelope to develop new formulations of professional hair care, Alterna shampoos, conditioners, treatments and styling products were created from the need for a luxury hair care brand that did more than just wash and condition hair. This technology, enzymetherapy, infuses a targeted system of enzymes to deliver essential ingredients into the hair. From Alterna Caviar Anti-Aging and Hemp Hair Care, Luxury Hair Care and Life Solutions, Alterna uses ingredients like Caviar, Hemp and White Truffle to make a dramatic difference in the hair.
 
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Alterna Caviar Anti-Aging Blonde Leave-In Conditioner
Alterna Caviar Anti-Aging Blonde Leave-In Conditioner detangles, nourishes and adds structure to damaged hair.
$34.00 $29.95 (Save 12%)
  Product Details
Alterna Caviar Anti-Aging Mousse with Age-Control Complex 14.1oz
Minimize the visible signs of aging with Alterna Caviar Anti-Aging Mousse with Age-Control Complex, a weightless, non-tacky, medium hold mousse.
$22.99 $19.99 (Save 14%)
  Product Details
Alterna Caviar Anti-Aging Radiant Smoothing Lotion
Alterna Caviar Anti-Aging Smoothing Lotion is a hybrid styling lotion that provides versatile control and radiance for perfect thermal styling and finishing, ideal for all hair types.
$30.00 $27.95 (Save 7%)
  Product Details
Alterna Caviar Anti-Aging Rapid Repair Spray with Age-Control Complex 4 oz.
Minimize the visible signs of aging with Alterna Caviar Anti-Aging Rapid Repair Spray with Age-Control Complex, a supercharged finishing spray with the strength to immediately transform the look of the hair.
$27.95 $24.95 (Save 11%)
  4 Reviews  |  Product Details
Alterna Caviar Anti-Aging Seasilk Blonde Conditioner
Alterna Caviar Anti-Aging Seasilk Blonde Conditioner helps seal in essential ingredients lost due to stress from the environment, the sun, aging, and chemical services.
$39.00 $33.95 (Save 13%)
  1 Review  |  Product Details
Alterna Caviar Anti-Aging Seasilk Blonde Shampoo
Alterna Caviar Anti-Aging Seasilk Blonde Shampoo helps seal in essential ingredients lost due to stress from the environment, the sun, aging, and chemical services.
$36.00 $31.95 (Save 12%)
  Product Details
Alterna Caviar Anti-Aging Seasilk Hair Masque
Alterna Caviar Anti-aging Seasilk Hair Masque leaves your hair revitalized and youthful.
$40.00 $37.95 (Save 6%)
  Product Details
Alterna Caviar Anti-Aging Seasilk Volume Conditioner
Alterna Caviar Anti-aging Volume Conditioner seals in essential ingredients and reinforces its results.
$36.95 $29.95 (Save 19%)
  Product Details
Alterna Caviar Anti-Aging Seasilk Volume Shampoo
Alterna Caviar Anti-aging Seasilk Moisture Shampoo helps seal in essential ingredients lost due to stress from the environment, the sun, aging, and chemical services.
$30.00 $27.95 (Save 7%)
  Product Details
Alterna Caviar Anti-Aging Shine & Define Spray
Alterna Caviar Anti-Aging Shine & Define Spray is an innovative, non-aerosol spray that provides shine with control.
$23.00 $20.95 (Save 9%)
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Alterna Caviar Anti-Aging Volume Molding Creme
Alterna Caviar Anti-Aging Volume Molding Creme is ideal to shape, mold and add volume or texture to hair.
$30.00 $27.95 (Save 7%)
  Product Details
Alterna Caviar Moisture Conditioner with Seasilk 8.5 oz.
Alterna Caviar Moisture Conditioner with Seasilk seals in essential ingredients and reinforce their results.
$36.95 $29.95 (Save 19%)
  1 Review  |  Product Details
Alterna Caviar Moisture Shampoo with Seasilk 8.5 oz.
Alterna Caviar Moisture Shampoo with Seasilk will improve the way your hair performs.
$30.95 $27.95 (Save 10%)
  2 Reviews  |  Product Details
Alterna Caviar Polishing Serum 1 oz.
Alterna Caviar Polishing Serum is a high performance weightless serum infused with smart silicones that fortify the hair from the inside out.
$35.99 $22.99 (Save 37%)
  Product Details
Alterna Caviar Working Hair Spray
Alterna Caviar Anti-Aging Styling Spray with Age-Control Complex minimizes the visible signs of aging with an ultra light spray formulation containing an added heat styling protectant.
$26.95 $23.95 (Save 12%)
  2 Reviews  |  Product Details
Alterna Hemp Hair Concrete
Alterna Hemp Seed Hair Concrete is an ultra hard hold, matte-finish, and solid clay based wax for true extreme styling.
$18.00 $16.99 (Save 6%)
  Product Details
Alterna Hemp Hard Hold Gel
Alterna Hemp Hard Hold Gel adds texture, shape and hold without the "crunchiness" of other styling products. It provides protection from thermal styling and creates exceptional shine with no risk of flaking.
$19.00 $17.99 (Save 6%)
  Product Details
Alterna Hemp Repair Gloss 3 oz.
Alterna Hemp Repair Gloss is a hydrating styling lotion that targets split ends and helps repair dry, damaged hair.
$17.95 $10.99 (Save 39%)
  1 Review  |  Product Details
Alterna Hemp Repair Shampoo 10 oz.
Care for stressed, chemically treated hair with Alterna's Hemp Repair Shampoo. Essential amino acids and other nutrients help prevent dryness and breakage, while adding softness and manageability.
$22.99 $19.99 (Save 14%)
  1 Review  |  Product Details
Alterna Hemp Seed Maximum Volume Lock 10 oz.
Alterna Hemp Seed Maximum Volume Lock is a maximum hold aerosol spray that gives hair instant volume and firm yet touchable hold.
$22.99 $19.99 (Save 14%)
  1 Review  |  Product Details
Alterna Hemp Seed Repair Conditioner 8.5oz
Alterna Hemp Seed Repair Conditioner is infused with Alterna's patented ultra-hydrating hemp seed oil and nutrient-activating enzymtherapy complex, this conditioner is a naturally balanced, creme-based formula that helps repair and revitalize chemically ...
$28.00 $25.95 (Save 8%)
  1 Review  |  Product Details
Alterna Hemp Seed Sculpting Putty 2 oz.
Alterna Hemp Seed Sculpting Putty is an ultra creative styling tool to sculpt, spike and add texture to hair.
$22.99 $19.99 (Save 14%)
  1 Review  |  Product Details
Alterna Hemp Seed Shine & Texturizing Catalyst 3.4 oz.
Alterna Hemp Seed Shine & Texturizing Catalyst is a light styling groom that smooths and conditions the cuticles for improved texture and shine.
$25.95 $22.95 (Save 12%)
  Product Details
Alterna Hemp Seed Shine Conditioner 8.5 oz.
Alterna Hemp Seed Shine Conditioner is an ideal conditioner for all types of hair. Vitamin C acts as a natural anti-oxidant that protects against environmental damage. Seaweed extracts soften and add body to hair. Hemp seed oil adds shine and manageability. ...
$27.95 $24.95 (Save 11%)
  Product Details
Alterna Hemp Seed Shine Shampoo 10.1 oz.
Alterna Hemp Seed Shine Shampoo is a fragrant rich daily shampoo now with Alterna's Photozyme Complex to combat color fade, helps restore shine and luster to all types of hair while showering it with antioxidants.
$22.99 $19.99 (Save 14%)
  1 Review  |  Product Details
Alterna Hemp Seed Straight Shampoo
Alterna Hemp Seed Straight Shampoo with Photozyme Complex delivers gentle sulfate-free cleansing with conditioning, radiance and protection simultaneously.
$22.99 $19.99 (Save 14%)
  Product Details
Alterna Hemp Seed Straightening Balm
Alterna Hemp Seed Straightening Balm is a cream gel that effectively straightens both wavy and curly hair.
$19.99 $17.99 (Save 11%)
  2 Reviews  |  Product Details
Alterna Hemp Seed Thickening Compound 5.1 oz.
Alterna's Hemp Seed Thickening Compound delivers dramatic volume, fullness and control with a unique dual-action formula.
$22.99 $19.99 (Save 14%)
  1 Review  |  Product Details
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