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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") with free heat proof pouch

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 1354 Reviews
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Average Rating:  (4.48 out of 5)

Total Reviews: 1354

Write a review about the Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") with free heat proof pouch



Product Rating: 4 Better Than Your Average Flatiron
Reviewer: Angie   Sun Oct 05 2008

I just got my Sedu yesterday and I could not wait to get home to put it to the test. Well...it passed with high marks! I am an African-American woman with natural hair...that means no chemical is in it whatsoever. I was somewhat reluctant to try this product, but I am glad that I did!! It made my hair straight and silky, and it looked and felt much healthier. I also found that it had a lot more body and bounce. One note, you must make sure that you are using good hair products in order for your end result to have a "salon" look to it. If you are thinking about purchasing it, you should because it will straighten your hair. The only problems that I found with this iron is that: (1) the plates do not get close enough to the roots, (2) sometimes the hair pulls or snaps (very infrequently), and (3) the flatiron does not curl very well, it is kind of difficult to manuever. Other than those minor items, it is a pretty good iron...at least so far.

Product Rating: 3 Was great until it broke
Reviewer: Diana Erani from Houston, Tx  Sat Oct 04 2008

I got the straightener right after Christmas. It worked well until this week when it burned a hole through the wire and almost lit a fire. It damaged my Coach bag. I hope they will replace it, because it did straighten my hair nicely.

Product Rating: 1 The Best went down to Poor
Reviewer: Kiara   Sun Aug 31 2008

I was so excited to finally get my own pro straightener. Came in three days.As soon as I got home, I opened the Sedu box and straightened my hair (I was shocked of how small it was). My hair was AMAZING! It felt so smooth, silky, and light (Everything I wanted it to be) and it took me 20-30 minutes. I was so happy to go out with such straight hair( I have a thick/coarse wavy hair). It lasted a long time throughout the day. When I got home, I showered and went to bed. Woke up early in the morning and began to straighten my hair again. When I had a little portion of my hair left to straighten, the straightener died out.

I didn't even slam it, drop it, or anything. It just...died. It wouldn't turn back on, so I had to use my junk straightener to finish it the rest. After I came back home, I tried to turn it on again...still dead.

It's a good straightener, but if it lasted longer like it's supposed to, then it would be the best. I still want this straightener, but they have to do something about the functioning of this product.

Product Rating: 5 Totally amazing!!!
Reviewer: Danielle from Sarasota Fl  Thu Aug 28 2008

I ordered my iron on Monday and it was delivered on Thursday with free shipping! Opened box, quickly read instructions and used--best iron ever-with just a few passes my full and difficult to flatten hair was beautifully,silky straight!!!! Can't believe I waited so long to spend the little extra for such a great product. YEAH!!!!!!

Product Rating: 5 great service and great product
Reviewer: Cheryl R. from Illinois  Wed Aug 27 2008

I've been using the sedu flat iron for more than 2 years, the only problem I had was with the cord, the first time I did't take advantage of the warrenty, duh, the second one I ordered also gave me trouble with the cord so I called Folica and they were very helpful regarding sending it back for a replacement, I received my new sedu in no time at all and I also was pleased that they changed the cord, it is stronger and I don't think I'll have any more problems. The sedu is the best one on the market as I have curly hair, it makes my hair so smooth, no one would ever know how really curly my hair is, thanks for a great product.

Product Rating: 4 Great Product
Reviewer: Ashley   Tue Aug 26 2008

I bought this flat iron after my solia died after a few years. I was going to buy another solia flat iron but I wasn't sure of the new floating plates because I didn't want my hair to get caught in them. So, I splurged and bought the sedu and I am very satisfied. It does a wonderful job of straightening my hair and does a good job of curling it as well. The only complaint would be is that the outside of the plates get extremely hot as well and makes it hard to handle when I try to curl my hair with my flat iron. The only other thing also is the plug isn't one of those reset and test button plugs. It is just a normal outlet plug if that makes any sense. Really just some nit picky things but overall this is a great straightener.

Product Rating: 5 AMAZING. DURABLE.
Reviewer: Connie from Iselin, NJ  Tue Aug 26 2008

I've had this straightener for about four years now and it still works beautifully. Trust me, it won't burn out or break if you drop it. I've brought it back and forth every week to and from school and it's still working perfectly. I love it so much.

I don't have curly hair to straighten, but I own a straightener anyways because I decided I could use one to tame the ends of my hair.

I LOVE THE SEDU. I RECOMMEND IT TO EVERYONE. It's way better than the CHI! I work in a hair salon selling hair appliances and products. CHI's are the most returned/exchanged item we have because they burn out fast and break easily.

I STILL CAN'T BELIEVE MY SEDU LASTED 4 YEARS AND IS STILL WORKING SUPERBLY! I'm very very happy with this product.

Product Rating: 1 blah!!
Reviewer: me from ca  Sun Aug 24 2008

hey so i had my sedu for about almost a year now (bought it at x-mas time)

it was horrible!!

it worked just as well as a drugstore straightener which wasn't very good!!

it burnt my ends and left it very dry.

and im now planning to buy a new straightener (herstyler, chi or solia)

im hoping they'll work alot better than the sedu!!

Product Rating: 2 not even a year and it died
Reviewer: Heather   Fri Aug 22 2008

Everyone I knew had a CHI and I was dying to finally make the splurge and get one myself, but after reading all the comments about unreliability I decided on a SEDU, it worked perfect but just last week it completely died. I tried different plugs and reset but it will just not turn on. I bought this last fall so it hasn't even been a year now. It'll cost 30$ US to return it as I'm in Canada so it really sucks. Hopefully I can get a CHI instead this time.. I've never dropped it or done anything weird to it, it just stopped working!

Product Rating: 5 SEDU is Fantastic!
Reviewer: Karen from Jax, Florida  Mon Aug 18 2008

I really like this iron. It smoothes my hair with minimal heat and effort, and my breakage is reducing now that I switched irons.

I couldn't be happier.

Product Rating: 2 You win some, you lose some.
Reviewer: Ann   Sat Aug 16 2008

I bought a Sedu Ionic Ceramic Tourmaline Flat Iron (1") after years of frying my hair with cheap flat irons. When I received the product I was very impressed because it did leave my hair softer and silkier than usual, as was promised. Also, I noticed that with consistent use my hair began to look healthier and thicker than it had previously which was certainly exciting.

However, as time went on, I started to notice that the iron wasn't getting as hot as it did in the beginning and the sides of the plates were pulling my hair a bit as it went over. Now, the plates feel as though they've come loose and even move around a bit when the iron is clasped.

Furthermore, the alleged "no tangle cord" is just the opposite, it's a big old mess at this point and impossible to untangle.

One last thing I noticed is I constantly have to push the red "restart" button on the plug before I can use the iron, I don't know if this has anything to do with the tangled cord causing an electrical short, or if it's a type of safety mechanism, but whatever it is it's incredibly annoying.

I'm very careful with my Sedu, considering I paid a decent amount of money for it, and therefore feel that my treatment of the iron could not have possibly been the cause of the afore mentioned damage. I am definitely disappointed with the quality and design of the product even though it has improved my hair.

Product Rating: 4 pretty awesome
Reviewer: Carly from Sudbury, Ontario(Canada)  Sat Aug 16 2008

When I first got the sedu about a month ago, the results were totally amazing. My hair smelt really great and I had lasting straight hair. However, it kinda felt like I was stripping my hair of it's moisture and it felt like I was damaging it, even on the lowest setting. So I thought I'd try returning it, and spend the money on either a CHI or get some "japanese thermal straightening" done instead. Sadly though, the retailer which I got it from would only exchange it and gave no cash refunds...so I was really stuck. As a last resort, I decided I 'd get my hair permanently straightened and just sell the sedu to one of my friends or something...but when I got to the salon, they said my hair was perfectly healthy and that they wouldn't feel right doing all that damage to my hair just o get a few flips out, so I got my mom to go home and get my sedu so they could tell me if anything was wrong with it, and after they gave me a new haircut, tips(like wash your hair in the morning and blow dry it while pulling the hair down in a straight motion), plus some very expensive straightening balm called techni.art by L'OREAL professionnel Paris, my hair was AMAZING. The hairdresser used my Sedu on the highest heat setting and even though my hair is very fine and only slightly textured, it looked incredible! I had never seen my hair look so great(she also applied some Biosilk Farouk shine stuff after she was done with the iron). So anyway, to make a long story short, the sedu is really what you make it, and it's up to you to find out how to use it to your advantage. Just remember, USE HEAT PROTECTANT(the more expensive the better, actually) and when in doubt, ask for help. I hope I could help ;)

Product Rating: 2 its okayy...
Reviewer: shiny101010 from chicago, illinois  Fri Aug 15 2008

so i have veryy thick hair and its curly too...but even when my hair is just wavy...this flat iron doesn't work wonders on me.



this is a picture of what my hair looks like when its wavy. and this flat iron did absolutely nothing to it after i used it. :/

Product Rating: 3 Great for 1 year...
Reviewer: Mina from NJ  Mon Aug 11 2008

A lot of reviews here rave about how wonderful the Sedu is. Sure, it's great in the beginning but after a year or so it dies. I bought the Sedu a year ago (when they had a 1 year warranty), it was miracle worker but it's not reliable at all. As the year progressed my Sedu was slowly dying. The light would flicker on/off by moving the cord. The cord shorted out in the end and I had to throw it away. I generally took good care of my Sedu and by the time it died my 1 year warranty was up.
If you are looking for a straighener to give you shiny, straight hair and don't care about replacing it every year or so, then buy a Sedu. Otherwise, save your money for a better straightener.

Product Rating: 5 AMAZING FOR WOMEN OF COLOR!!!
Reviewer: jannae from Gainesville, FL  Fri Aug 08 2008

I got this iron in the mail today and was so excited to try it. I am amazed. I have to say, I am a VERY tough critic and for me to even write this review means I AM IN LOVE!! I am african american and a college student. I cannot WAIT to go out tonight to show off my hair. The sedu works wonders!! I've never gotten THIS salon quality with any other iron out there. Although it was a bit pricey, it was SO WORTH THE MONEY!!! I would recommend this to any and everyone but especially to the women of color out there looking to improve the shine and bounce of their hair. Like any other flat iron, I recommend using some sort of heat protectant first. But with that said...ladies (and gents) if you are considering a flat iron, THIS is the way to go!

Product Rating: 4 Its ok much better than the chi
Reviewer: sara P from houston,TX  Fri Aug 08 2008

I have gone through so many irons in my past and could not find a iron that worked for me until i found the sedu.The reason I did not rate this a 5 is cuz it pinches you some times so watch out for that.But i have wavey some what thick hair and the sedu does not rip out your hair like the Chi.So I would say it is worth every penny you have.If you have really thinck curly hair my advice is is use the sedu very slowly pass it through your hair and it will get straight in no time.It takes me 10 minutes to straighten my hair with the chi but with the sedu it only takes me 6 minutes.

Product Rating: 5 I love it!
Reviewer: PAgirl from Philadelphia, PA  Tue Aug 05 2008

I just order my sedu on Sunday and it came today Tuesday. I will definitely order more things from folica.com. So I had to try it as soon as it was delivered and it was just as the reviews said AMAZING! I was using a Gold n' hot ceramic flat iron and that made my hair feel like it was burning and breaking off, I thought all flat irons were supposed to do that. After trying the sedu I've found out that I can straighten my hair without damaging it and there's no frizz and its soo soft and shiny. I've never seen results like this. I've tried Chi and HAI and they work well but my hair doesn't stay straight as long as it does with the sedu and the other two don't eliminate frizz. I would definitely recommend this flat iron. By the way I have natural African American hair and it looks like i relaxed it.

Product Rating: 5 HOLY FREAKIN GOD!!!!
Reviewer: Alex from Peoria,Arizona  Sat Aug 02 2008

Ok here goes i am a guy so ive never written any review about HAIR B4. i have been straightening my hair a little bit b4 Halloween last year and ive had 3 straightners since then. I had a crappy Conair that didnt get hot enough to be able to do anything then for x-mas i asked for a straightner and got Remington Wet2Straight and thought it was the best ever it only yook ,r 40 mins to do my hair. It then somehow stopped working around the end of may and i recieved a Helix by Hot Tools iron and it wasnt any good on here its 50 dollars and i bought it for $80 at Ulta and it took me an hour to do itthen up until a week ago i used my girlfriends sedu and i was done in 10 minutes!!!!!! so that sold me cuz im starting highschool and i was gonna have to wake up at like 4:30 to have to shower blowdry and then straighten i was seriously looking into spending hundreds off dollars on the jappanese straightning but not anymore i bought this and it was the best 108.89 i ever spent!!!!

Product Rating: 1 AWFUL IRON
Reviewer: Sarah   Sat Aug 02 2008

THIS IS THE WORST FLAT IRON I HAVE EVER USED. IT pulled out half my hair from snagging every time I used it. It barely heats up, and after two months of ownerships...it has died. Don't waste your money. The chi is much much much better!! I regret buying this iron. AWFUL!

Product Rating: 4 Sedu's Performance
Reviewer: Stephanie from Atlanta, Ga  Wed Jul 30 2008

I have searched many days for the perfect straightener. Reading the articles on Sedu vs. Chi, Sedu vs. Coriolliss and ect. I finally leaned toward getting a Sedu because of all the excellent reviews and also because Sedu promised to protect my hairs. It's quite disappointing when you have pretty hair until you end up damaging it because of a darn straightener. But that's okay, Sedu is designed to protect and to keep in moisture.
It's important to straighten hair when it's dry and to always use a protectant when you straighten so that your hair won't fry. Hot heat against hair isn't good, which is my infared shampoos and conditioners are a must have also in maintaing healthy hair. Thanks everyone else who has posted comments, it has really aided in my choosing a straightener.

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