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Sedu Ionic Ceramic Tourmaline Straightener (1", 220-240V, Plug Type G)
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Brand: Sedu
Plate Width:1 inch
Weight: 1 lbs
Avg. Rating: 28 reviews
Item No. A8562
Price: $169.95 $118.95
Availability: in stock, ready to ship today.
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Average Rating:  (4.86 out of 5)

Total Reviews: 28

24 (85%) reviewers rated this product "The Best" (5-star)
4 (14%) reviewers rated this product "Good" (4-star)

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Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
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60%
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5 star 4 star 3 star 2 star 1 star

Product Rating: 5 sedu euro 1 inch
Reviewer: Ana Medak from Eastlake, Ohio, currently in Sarajevo, Bosnia and Herzegovina  Mon Mar 31 2008

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Great, great hair iron,very light and it is definitely worth the price. I bought it because I temporarily moved to Europe, and it works great, I use it religiously :) I would definitely recommend it.

Product Rating: 5 Tried them all....No contest
Reviewer: Kate from Sussex, England  Sun Jul 08 2007

After having spent close to 4 months on a quest to find the worlds finest flat iron hair straighteners I have to say the Sedu takes the title for me which is a pain because they come from the USA and are certainly not the cheapest option. Endlessly I trawled through internet review sites, made comparative lists of readily available high street irons as opposed to specialist professional ones, and spoke in depth about the merits of different brands with hairdressers and friends.
I tried the Remington teflon fabric straightener which was good but tended to drag through my hair and seemed a little too bulky to get close to the roots of my short style. I tried the Tresemme jade straightener which again I found to be a little bulky but instantly more effective than my babyliss slim straighteners which pleased me until I found that after some use they proved to be nowhere near as kind at the higher heat settings I need to tame my wavy locks - even with the use of a heat protection spray, and I found that it was safer to stick with my babyliss which I can trust never to break my hair even without the insurance of a heat protection product.
I tried GHD and then FHI 232 Heat, both supplied by my hairdresser. The GHD I found to be on par with the Tresemme jade although the plates resisted product build up far better but the FHI were pure evil breaking my poor Mum's hair so badly she now has a halo.
For the sake of the health of my hair I felt resigned to sticking with my £19.99 babyliss and a good iron cleaner. That was until I took a chance and ordered the Sedu. When they arrived (very quickly thank you Folica) I felt a bit let down because the design is not the most robust looking that I have seen. The temperature dial especially looks like something on a childs toy but with an under 10 second heat up barely giving me the time to apply my heat protector I passed them once through an inch wide section of hair and watched as it transformed from frizzy and fly away to poker straight and smooth with no build up at all. With all the other irons I have tried my hair reverted back to it's unruly natural state after I had slept on it once. Not with the Sedu. I can do flips and curls and it stays straight until I wash it again resulting in less need to use the heat daily. I get better results with the Sedu at 160 than I did with all the other irons where 160 did nothing and I needed to crank it up to 200. My hair is dyed black with a few bleached streaks and the Sedu somehow took my washed out faded colour back to black and I've had comments that my hair has never looked so straight.
Like many of you reading this now I was dubious about the merits of the Sedu and wondered if the good reviews were just a pile of sales bunkum and would they be worth the money? But I can say that seriously this is the best straight iron of them all and far kinder than other brands that promise the same merits, tourmaline and ionic etc.
I was charged a customs fee when these came which made them far more expensive than I would have liked. Also if you need to return them with folica you have to pay shipping costs which is not ideal for those of us in the UK. But if you're really seriously fed up with going through straighteners only to find a new problem with each one then look no further because the Sedu is the answer to your prayers!
Don't waste hours trwaling the reviews like I did just take my word for it having done just that. The Sedu is the one that you want!

Product Rating: 4 Sedu Ionic Ceramic Tourmaline Straightener (UK Edition, 1")
Reviewer: Rach from South Yorkshire  Mon May 21 2007

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These are fab straighteners and work best on my fine hair if I use a hair serum (I use a high street one in a pink bottle but can't remember make) I then blow dry my hair with a paddle brush and straighten. Much better than my old Braun professionals but doesn’t go as straight as I hoped. My friends have since commented on how nice my hair looks when I go out but I notice bits at the back which will not go flat but they are straighter. My hair is layered so this is probably why some bits look more textured. My hair stays put after using these straighteners. See the picture, the front looks great but I have some naughty flicks at the back but hey how many people who care look at the back of your head?

Product Rating: 5 Better than any iron out there
Reviewer: lauren   Sat Apr 19 2008

I've previously used Wigo Tourmaline and Corioliss straightening irons. When i first used the Sedu Straightening iron today it was amazing!It literally took me only about 3 minutes to straighten all my hair. I have medium/long thick asian hair that usually takes other irons about 15-20 mins to straighten. My hair is full of shine, perfect volume, and softness. Absolutely love it!

Product Rating: 5 THE BEST IRON FOR AFRICAN AMERICAN CURLY HAIR TYPE
Reviewer: Chaz from Brentwood, California  Fri Mar 21 2008

SEDU is ssooo amazing I am thrilled. I am mixture of African American, German, Native American so my hair is REAL curly. I have always wished for my hair to appear bone straight without frizz. The SEDU definitely has its wonders and it only took me 1-2 swipes to completely straighten my hair. Really ONE swipe. I hated the CHI with all my life. I returned it immediately and most definitely this product is worth ALL the $. I know people say don't use too much when straighten but I personally feel a little goes a long way. TIPS:


-After shampoo, airdry for hours. (I don't believe you should blowdry your hair, too much damage)

-Paul Mitchell lotion, BioSilk, Silk Element protecting spray, Fantasia straightening cream. Just only a little of these products is good enough. But use alot of heat protectant and Biosilk.

AND

RESULTS are amazing!!!!!!!!

Product Rating: 5 Better than GHD's, probably the best straighteners in the world
Reviewer: Clark from Birmingham, UK  Sat Mar 01 2008

Kate from Essex tells it like it is

These seriously are the best (and best value compared to GHD's) straighteners on the market
Fortunately I didn't have to pay tax so they were dead cheap and the shipping was very quick.

I admit GHD's look better, but these are sturdy- had them over a year now, dropped them down the stairs, coiled the wire round the plates and i've never had a problem with them at all

I had a pair of GHD's but I sent them back because A) you can't change the temperature B) they're really expensive C) the sedu's were much smoother and didnt pull any hair out at all (i'm a guy with fairly long hair)

Sedu's make your hair so soft and shiny you can't help but stroke it, and they heat up quicker than the time it takes you to put your bottle of hair serum down

well worth purchasing, and I can't ever see them breaking
oh yeah the plates are really easy to clean as well, and the y are thin enough to get right down to the roots of your hair- although you can quite easily burn your head if you're not careful.

Product Rating: 4 Smooth Sedu
Reviewer: Veronica Daley from London, England  Mon Feb 11 2008

I like the Sedu. Thanks Folica for the extra fast delivery which was fab just after Christmas, took about six days to London!. Bit annoyed at the extra charges at customs.

I have thick afro roots. The Sedu straightened very well and the hair was very smooth and soft afterwards. It also straightens my hair in half the time it would normally take – which would be 1 hour. I was finished in less than 30mins. I would definitely recommend it.

Product Rating: 5 excellent
Reviewer: anon from england  Wed Jan 16 2008

these are excellent i have afro hair and they just glide through in one smooth stroke straightening my hair perfectly without drying my ends out i love them.

Product Rating: 5 Best iron ever
Reviewer: Sofia from Houston, TX  Thu Jul 12 2007

It is the best flat iron. I'm really happy with it. Now I'll have to buy one that I can use in the U.S.

Product Rating: 5 Smooth Operator
Reviewer: Gabrielle Page from London UK  Wed Jul 11 2007

I bought these after much online research and by heaven the are the business.
I was agast at the price but they have proved themselves worthy of every penny.
I agree with another user that on first sight they look a bit flimsy and whisper it girls a bit on the plasticky side. But fear not it belies their performance, wondrous is the word, smooth is another. The great thing is you can crank up the heat if that is what you like or ease it right down. The plates are the smoothest I have every used and never ever catch my hair unlike some irons.
The other great thing is you don't seem to need to do top ups, once the job is done it stays done till you wash even if you get caught in light drizzle.

Product Rating: 5 Free gift
Reviewer: Rach from South Yorkshire  Mon May 21 2007

Forgot to mention, free gifts were great and service was fantastic. I was emailed progress of my order at each stage and I seem to remember it only took a few days if not less to UK.

Product Rating: 5 sedu hair sraighteners uk
Reviewer: debbie from uk  Thu Apr 19 2007

Great product and superb service from Folica.Quickly received, and even a surprise free gift. Had a query and it was answered immediately. Really pleased, thanks.

Product Rating: 5 Great Product
Reviewer: Diahnne from London  Sat Feb 24 2007

First I must commend Folica on a great service.

This flat iron is really brilliant, bring out the shine in my hair, making it really smooth and silky.

Thumbs up.

Product Rating: 4 Good Product Overall
Reviewer: Jill from London, England  Mon Dec 11 2006

I recently moved to the UK, and searched far and wide for an iron that would work here. The biggest advantage for the Sedu is that it has the adjustable temperature, so you are not always frying your hair. I have a lot of very thick hair, so I wish it was a little bit wider, BUT, I can get really close to the scalp with it, and get those really fussy short ones, which helps a lot.

Product Rating: 5 The Best Ever
Reviewer: S. Nelson from NJ  Mon Dec 11 2006

I just got this Sedu hair straightener for my b-day...and it is the BEST EVER! I have used other straighteners but they take HOURS!!!! This one, for my very very curly hair takes about 30 minutes or less! It's amazing! All of my friends want it! I tell them it's worth the money! And hey, IT WORKS!!!!!!!! It also leaves your hair un-staticy, smooth, and strong! No burn smell!

If you weren't sure about buying this Sedu straightener I hope you are now!

Product Rating: 5 Best hair straightener - sedu
Reviewer: Doris from Singapore  Sun Nov 12 2006

This Sedu straightener is really good! Excellent! This product doesnt cause damage to my hair unlike some other hair straighteners. My hair doesnt feel dry. It takes about 10 to 15 mins to get my hair all straightened out. However, I would recommend the use of a hair straightening gel or cream before using any hair straightening iron. Another plus point with Sedu is that it is ligh-weight, heats up fast. I would definitely recommend this product to my friends

Doris
Singapore

Product Rating: 5 Even better than I expected!
Reviewer: Tara from Oakland, CA  Tue Oct 24 2006

I became a Chi flat iron devotee earlier this year, and couldn't bear the thought of going to London on holiday without it. Unfortunately you can't use a converter for the Chi, nor was I able to locate a UK version, so I ultimately decided to take a chance on the Sedu. It paid off! This iron quickly straightens even the most stubborn hair and leaves it silky smooth and straight for hours. In fact, my hair stayed straight even during the days when the air was misty with rain. It stayed straight until I washed it again. i love that the heat settings are adjustable. The iron just glides through your hair. Actually, I prefer this iron to my regaular ceramic Chi.

Product Rating: 5 Sedu Ionic Ceramic Tourmaline Straightener
Reviewer: anonymous from England  Fri Sep 29 2006

I was recommended by a friend to buy these straighteners and I have to say I don't know how I managed without them. They are brilliant! They make my hair really smooth and silky. They're really light and easy to use. I wash my hair and leave it to dry on an evening then straighten in the morning. Easy and very quick. Would highly recommend them to anyone.

Product Rating: 5 Works Great
Reviewer: Donna from Boothwyn, PA  Thu Jul 27 2006

This Sedu 1" straightener works great, and it is so easy to use because it is so light.

Product Rating: 5 My lifeline...
Reviewer: Joleen from USA and Scotland  Mon Mar 20 2006

I'm so obsessed with this product that when I moved to the UK for only 6 months, I had to purchase a new one. Yes I paid the price twice! I own one for the US, and I was to affraid to "blow it up" in the UK power, that I purchased another one for my UK trip! I cannot be without my Sedu! It's like I have a new chance at life or something, it is really amazing, and a totally new hair experience!

Don't worry about the money, it is WELL worth it, and don't cheap out and get the Chi... My sisters has broken at least 4 times. I've lost count... I've owned my Sedu for a year or so, and it's never done anything wrong!

Love it!

More customer reviews for Sedu Ionic Ceramic Tourmaline Straightener (1", 220-240V, Plug Type G)




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