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Sedu Ionic Ceramic Tourmaline Flat Iron (1 1/2")
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Brand: Sedu
Plate Width:1-1/2 inch
Power: 72 watts
Weight: 1.1 lbs
Avg. Rating: 3881 reviews
Item No. A8561
Model No. su-150A
Price: $209.95 $115.95
Availability: in stock, ready to ship today.
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Product DetailsCustomer ReviewsTips and AdviceProduct Questions and Answers
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Get Straight Hair

Average Rating:  (4.73 out of 5)

Total Reviews: 3881

3145 (81%) reviewers rated this product "The Best" (5-star)
527 (13%) reviewers rated this product "Good" (4-star)
138 (3%) reviewers rated this product "Average" (3-star)
42 (1%) reviewers rated this product "Fair" (2-star)
29 (0%) reviewers rated this product "Poor" (1-star)

Own one? share your opinion about this product.

Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
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5 star 4 star 3 star 2 star 1 star

Product Rating: 4 Great (:
Reviewer: andrea from Kansas City, Mo  Sun Dec 16 2007

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1st pic-my hair wet, 2nd pic-straight :D

Okay, i purchased one through folica about a week and a half ago. I was between this and the Solia. When i got my Sedu i was dissapointed it was so little and i was like what? Then i tryed it out. I had leave in conditioner and some shine serum in my hair. I let my hair air dry. My hair is wavy/curly and extremly thick. It frizzes really easy also. And when i usually straighten it it gets really dry. I hate those fly away things too. It's winter where i am. I straightened my hair. It was really soft and shiny and straight and looked good. It smelt normal and felt non damaged like usual. When i was straightening my hair though. I noticed it smells weird but my hair doesnt the Sedu does. Afterwards its normal. I gave it a four because i think it should have longer plates also. It's hard when you have a lot of hair to fit it in those short plates. But other than that i love it. (: niceee.

Product Rating: 5 I love this flat iron
Reviewer: Mila   Sat Dec 15 2007

I purchased a chi on amazon in august, for 90 dollars. Therefor it did not come with a warranty. A little over 2 months later, the chi just stops working. I was disappointed, and was planning on purchasing a new one. I found this website, and saw that the sedu had much more reviews, and almost all of them were positive, so I decided to try it out. It came in the mail yesterday, and it is amazing. The plates are extremely smooth, and it does not pull your hair at all. Im the type of person that runs a flat iron through one strand about 50 times, i honestly only had to do it once and it was pin straight. My friend came over to check it out, and she has a chi. I used the sedu to touch up her hair and it looked so much better, and it gets your hair so smooth. It is way better than the chi, and fhi(thats what my stylist uses, i hate it.) It's worth every penny!

Product Rating: 5 great flat iron:D CHI vs. SEDU?
Reviewer: sedu user from Houston, TX = D  Fri Nov 30 2007

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I've been using this AWESOME flat iron for about 1yr & a half, & i gotta say,the old swivel cord would always mess up. So finally my old one shorted out after not being able to keep it on(due to bad cord) so I bought a new one. It had a different cord, & i think it will be able to last better that way. Well the iron(with a livesaver of a heat pouch!) leaves my hair so straight, so shiny, so pretty & flat:D You can't really do curls, so Im planning on getting the 1", since this is a bit too chunky to create curls. Well this is way better than CHI I can say(well, the pink CHI anywasy...)as the sedu has NEVER pulled my hair, unlike the CHI! The chi pulls & breaks off TOO many hairs, so the Sedu is the best thing out here, & if you're thinking about getting in between a CHI & a Sedu, don't even bother getting the CHI, you will hate it as soon as you try the Sedu. I promise you that(as I've tried the pink CHI:D) that the Sedu will be the best flat iron you've ever used(also the CHI gives lots of dry, split ends!). And remember, sedu has temp. control! Don't you want super-soft, straight, healthy, SHINY hair?

Product Rating: 5 Loving my Sedu!!
Reviewer: Lisa from Georgia  Fri Nov 30 2007

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I just got my Sedu in the mail today (I ordered it on Monday night, and it got here Friday morning) and could not wait to try it out. I was so excited from all the reviews I read.

This flat iron works!!! I have naturally curly hair and I've always wanted to be able to style my hair straight. I have bought plenty of flat irons for $20 from the drug store. Those don't even come close to this!! With those flat irons, I would have to go over the same section of hair at least 20 times before it got close to looking straight. With the Sedu, 3 to 5 times is all it took. I had all my hair straightened in less than 15 minutes. That is the least amount of time it has ever taken me to straighten my hair. And my hair feels so soft and not dried out.

Don't hesitate to purchase this product. You won't regret it at all.

Product Rating: 5 i LOVE this, i cant believe i lived with out it!
Reviewer: Amber from Pasadena,Maryland  Thu Nov 29 2007

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I must say this is one of the BEST things i ever bought! I would recommend to anyone how wants straight hair, i was scared at first but after reading reviews it really helped me pick this one!

its last till i wash it out! i wash my hair everyother day just to help prevent damage. good luck you'll love it i promise!

Product Rating: 5 3 Months Later and Still In Love!
Reviewer: Karla   Mon Nov 26 2007

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I really don't have too much to say about this iron other than it far surpasses any others that I have ever tried. One word I would use to describe it is "simple." It's a simple, extremely lightweight design, it has simple controls and instructions, and most importantly, it makes it incredibly simple to straighten my hair.

I used to use an iron that cost around $80. It worked fine on my thick, wavy, highlighted hair, but I finally decided to invest in a Sedu. I didn't expect to see that much of a difference, so I was blown away by the results when I tried it for the first time. First of all, my hair looked SO much better than when I had straightened it with my other iron - healthier, shinier, and more natural. It also took about 30 minutes of use to get my hair perfect, as opposed to the hour or more with my old iron, which, even then, didn't get my hair looking nearly as good.

It has worked perfectly for 3 months, and if it ever breaks, I would not hesitate to buy a new one. I would recommend investing in a Sedu to everyone who straightens their hair.

Product Rating: 5 I love Sedu!
Reviewer: Anonymous from Nebraska  Fri Nov 23 2007

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This is such a great product. At first, I was turned off by the price, but I definitely got what I paid for. It made my hair straight and silky in seven minutes tops. One think I would suggest: use a heat protectant, because the Sedu, like all irons, will damage your hair if you don't take good care if it. Although the picture doesn't show it well enough(teehee), my hair is as straight as a pin.

Product Rating: 5 Speachless!
Reviewer: Ella from Los Angeles  Mon Nov 19 2007

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This is an amazing product. Just look at my pictures and tell me thats not enough proof! i love this product and i am VERY satisfied. Thanks Sedu!

Product Rating: 4 I love the Sedu!!
Reviewer: Melody   Fri Nov 16 2007

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I really like this straightener, it worked way better than any that I've used before. My hair ir really curly and frizzy and the Sedu made it really straight and eliminated the frizz.

Product Rating: 5 AWESOME AWESOME AWESOME!! :)
Reviewer: anny from austin texas  Fri Nov 16 2007

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well i didnt buy my sedu from folica i got mine from ulta they had it so i was happy it saved me the trouble of the whole internet bull lol but yea i got it and i was amazed on how light it was to the point i thought it was impossible for it to work they way they clamed it to work but it does it really does my hair is super straight and my hair doesnt curl up when i sleep with my hair straight over night so i was very pleased and it cut my time in half so yea glad i got it!! dont waist anytime get yours now!!!

Product Rating: 5 I'M IN LOVE!
Reviewer: Gienell Dominguez from Phlipines  Mon Nov 05 2007

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to start off this is theee most amazing straightener ..IN THW WORLD! i'm so glaad i have it... without it i have no confidence or self esteem!..this might sound cheesy but i think sedu has changed me.. for the better.. i am more confident in class and now. people actualy want to play with my hair during break.. sedu is soo amazing.

Product Rating: 4 The Sedu
Reviewer: anonymous from Irvine, California  Sat Nov 03 2007

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Honestly, my photos say it all...
The first was in December 2005 and the second is from October 2007. Two words: It works. Very well too for that matter. However, I have to say that it damages your hair pretty quickly, especially if you use the Sedu Flat Iron more than once a week (if you use it every other day like I used to when I first got this product, then in a month you're hair will start to show signs of damage i.e. frizziness/dryness, etc.) I used conditioner everyday along with the Sedu Heat Protectant Spray....the flat iron will STILL damage your hair. Just a word of warning. It works like magic but it has its negative aspects too. I also wish I got the 1" instead of the 1 1/2" since i don't have 6"+ long hair...

Product Rating: 5 Better Than Advertised!
Reviewer: rachael fisher from New Jersey  Thu Oct 18 2007

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Hey Girls....I have thin, fine, yet curlyish/ frizzy hair and didn't know WHAT to do about it!! The hair dryer simply didn't do enough to straighten it! my friend told me about her Chi and how great it was and her hair always looked so amazing. But then I saw all the great reviews for SEDU and I thought "If I don't like it, i'll just return it." Well, it was BETTER than advertised! So great in fact, that ALL MY FRIENDS when they come over beg me to let them use my straightener and we even have straightening parties where everyone uses the Sedu to straighten their hair.
I'd suggest using the sedu with these products (if you can find them....) Pantene blonde expressions shampoo and conditioner (for blondes who have color treated hair like me) then I use V05 Miracle Mist! after the shower, then towel dry and use Sunsilk Hydra TLC 24/7 creme (dime sized) I then dry my hair and then use the sedu. After that I apply the weightless SEDU Shine Therapy Heat Protector (which sadly I think is discontinued or something..) or you can apply Paul Mitchell Skinny Serum as well.... And I get fabulous results! This product is worth every cent you'll pay!! Try it !! A+++ See the before and after photos and be amazed :)

Product Rating: 5 sooo much better than the chi
Reviewer: ang from georgia  Mon Oct 15 2007

ok so i've been wanting this flat iron for a long long time but in the beginning thought that the CHI would definately be the better choice.
6th grade: i got a 85 dollar wigo that worked pretty good
7th grade: i got a chi .7 turbo for my birthday and thought that it worked amazing ; and it worked really good but not half as good as the sedu
8th grade: still using the chi but noticing that it is not heating up as well =/ over the summer i get an andis flat iron that works pretty good if not better -but damaging to the hair- but eventually the plates "tourmaline" paint stuff beginning chipping off.
9th grade: decide that i need to maybe invest some money into a flat iron to get a good deal. i had wanted a sedu since like forever after reading the reviews but figured that it was not half as good as the CHIs because everyone has the CHIs. i have to earn the money for the sedu because my mom was sick of buying flat irons for me so many times...i buy the sedu at ulta and it works AMAZING. today i ran the mile and my hair was still perfectly straight-it was amazing soooo much better than the chi ; my hair is so much healthier that my dad even noticed! I LOVVVVVE SEDU...my hair is soooo perfect looking now...NO MORE BAD HAIR DAYS!

Product Rating: 5 Best Iron I have ever used!
Reviewer: Kristyna from Chandler, Arizona  Sun Oct 14 2007

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As you can see in the pictures I have extremely curly, thick, and frizzy hair. Normally when I try and straighten my hair, it would just make it wavy. The Sedu makes my hair stick straight. If I didn't know any better, I would think that I have straight hair.

I also use Redken Smooth Down heat glide, and it makes my hair silky. I apply a little extra to the ends to help prevent split ends. I highly recommend the Smooth Down for anyone with hair like mine!

I really love this flat iron and think it's well worth the money. It cut my straightening time by 1/3, and actually straightens my hair. I went from straightening my hair a few times a month, to straightening my hair everyday!

Product Rating: 5 I LOVE IT!!
Reviewer: melly   Wed Oct 10 2007

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I LOVE IT.. IT LEAVES MY HAIR STRAIGHT N SILKY...I EVEN USED IT ON MY HUSBAND..LOL

Product Rating: 5 =D
Reviewer: Igor from Chicago, IL  Fri Oct 05 2007

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This iron is really great! The first picture of me is after I straightened my hair with a Wet-to-Dry iron. As you can see, it was poofy, frizzy, and curly. The second picture is when I used the Sedu. I flipped my hair in slightly. Other than that, it's pretty much stick straight. Maybe I'll right another review with my hair stick straight another time.. Anyway, if you desire soft smooshy hair, invest in a Sedu!

Product Rating: 5 The search is over! :)
Reviewer: Twin from Montreal,QC  Wed Sep 26 2007

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This is the best straightener ever!! I'm usually a very skeptical buyer ('1 bad review in 100 ruins it for me' type)but I'm more than satisfied with my purchase! The Sedu makes my hair ultra-straight with a natural look, and infuses incredible shine to it. It does get really hot but the hair isn't pulled or damaged at all. I tried it on my girlfriend as well and it makes her naturally straight hair ridiculously soft and silky. Well worth the money! (I just wished I had gotten the 1" one for my hair length.) Great service from Folica, keep it up folks! :)

Product Rating: 5 AMAZING!
Reviewer: Sarah from NH  Thu Sep 20 2007

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I got this straightener about 2 1/2 weeks ago, and i'm am in completely in love with it! it does straighten my hair in about half of the time of my old straightener. It is so much smoother and stays straight all day long. the only thing is when it gets humid it gets a little frizzy, but that is IT

i have straight/wavy thickish hair that frizzes easily, so this straightneer is a LIFE Saver

and though i had to pay for it myself, it was worth every penny and i would reccomend it to

and just so you know about the picture, my hair was straightened about ten hours before

Product Rating: 4 iN LOOOVE!
Reviewer: Shelby from iNDiANAPOLiS. iN  Thu Sep 20 2007

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Ok so i just got this for my birthday and already i love it! The first time i used it i was like no way. haha iv never seen my hair THAT straight. it does get the hair REALLY hot though. At first i wanted a chi because i heard it was the "it" flat iron but after doing some searching on the web i thought this sounded alot better, another thing is i couldnt decide between the one inch or this one, i picked this one because my hairs really long and pretty thick, this ones also supposed to be able to curl but i cant figure out how =( thats why i gave it 4 stars and not 5, but still this iron is pretty friggin awsome. i still have to go over a piece of hair a few times but not nearly as many as with my cheapo conair one, and thats with my crazy curls, iv used it on one of my friends with slightly wavy hair and i honestlly only have to go over a piece like once, maaayybbe twice and its stick straight. if your debating over a chi or sedu, trust me go with this one! wont regret it. i also put a before and after pic so you can see for yourself, sorry if there too little they wouldnt go on any other way! lol :]

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