Sedu Ionic Ceramic Tourmaline Flat Iron (1 1/2")
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Brand: Sedu
Package:1-1/2
Power: 72 watts
Weight: 1.1 lbs
Avg. Rating: 4099 reviews
Item No. A8561
Model No. su-150A
Price: $240.00 $119.99
Availability: in stock, ready to ship today.
Quantity:


Product DetailsCustomer ReviewsTips and AdviceProduct Questions and Answers
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Average Rating:  (4.70 out of 5)

Total Reviews: 4099

3281 (80%) reviewers rated this product "The Best" (5-star)
565 (13%) reviewers rated this product "Good" (4-star)
157 (3%) reviewers rated this product "Average" (3-star)
48 (1%) reviewers rated this product "Fair" (2-star)
48 (1%) reviewers rated this product "Poor" (1-star)

Own one? share your opinion about this product.

Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
60%
40%
20%
0%
5 star 4 star 3 star 2 star 1 star

Product Rating: 4 Good. Not Great
Reviewer: Jenny from NY  Thu Jul 24 2008

Theres really nothing special about Sedu.
It does heat up fast..and thats abt it.
I've used Hot Tools & CHI before.
Sedu reminds me of CHI...
BUT the best thing abt Sedu is ( i have the 1 1/2 inch) that it glides thru hair sooo easily.. I've had it for about 1 month and even if my hair is tangled..it just goes thru veryy smooth.
but as far if its the best?...im not convinced or satisfied. I wish the tourmaline one came in 1 1/2 or 2 inches.

Product Rating: 5 Very satisfied!
Reviewer: Sarah from Albuquerque, New Mexico  Tue Jul 22 2008

At first I was hesitant about purchasing this because of the price, but after reading the reviews, I decided to take the chance and buy it and I'm happy that I did. I have thick curly medium length hair that used to take about 40 minutes to straighten. Now, with this straightener, it takes about 10 minutes and my hair stays straight throughout the day. This product is well worth the money and I recommend it to everyone I know.

Product Rating: 4 Less Frizzy hair guarantee
Reviewer: Jen Wei   Tue Jul 22 2008

I am very impressed with the result using Sedu flat iron. It makes my hair less frizzy as compared to other flat iron on the market.
The only disappointment is the cheap material it is made off. The picture looks more hight quality than the real one.

Product Rating: 5 The BEST flat iron ever!
Reviewer: Trisha from Vancouver, BC CA  Mon Jul 21 2008

First off, I would like to say Folica is awesome! I purchased my products on Thursday morning, my items were shipped out the same day and I received on Friday late morning! Thanks Folica.com, I have recommended this site to all my girlfriends!!

Back to Sedu, I love this flat iron! I have long and thick asian hair with a bit of a wave through it. I have always wanted straight hair but with my old mid range flat iron, it took me 20 - 25 minutes to straighten my hair and it still wouldn't be as straight as I liked it to be. Finally, I was sick of waking up 20 minutes earlier every day to straighten my hair and decided to take the plunge to purchase the Sedu due to all the customer reviews plus it had the Best of Folica stamp. I am so happy that I did because it cut my time to 5 minutes and left my hair straight, smooth and silky! It is def the best flat iron on the market!

Product Rating: 5 Lovable...
Reviewer: chels from ohio  Sun Jul 20 2008

Just got it and it works great, I really love it. It doesn't give me breakage and it doesn't dry out my hair. i would reccommemd a product with heat protection, cause thats what i use. but otherwise lovely!

Product Rating: 5 Why Did I Wait So Long
Reviewer: Karen from Mississippi Gulf Coast  Sat Jul 19 2008

I finally broke down after several years and purchased the Sedu about 2 weeks ago. I just didn't want to spend the money, but when I think about how much I have spent on other wasted irons, I could kick myself. I purchased the Sedu along with FHI Hot Sauce, Redken Smooth Down and CHI shine infusion. I don't know if it is because of the 3 hair products used with the Sedu, but I am amazed with how my hair looks, even my husband is commenting. The iron glided through my hair with no pulling or breaking. I have only used in on 370-380. I have dry, weak hair that frizzes as soon as you walk out the door. I have gone through rain, heat and even today I spent 7 hours outside helping to build a Kaboom playground in 100% humidity and 99 degrees on the Gulf Coast and my hair stayed straight. Even my 7 year old daughter, who has extremely dry, brittle and coarse hair that keeps breaking. Her self-esteem has increased greatly, she loves her hair now

Product Rating: 5 BEST FLAIT IRON IN THE WORLD!!!
Reviewer: Emmy from Santo Domingo, Dom. Rep.  Fri Jul 18 2008

This is the best flat iron in the world, it would be a mistake for you not to buy this styling tool.

I am latin american and I have wild rebelious, dificult frizzy hair. I have tried a bunch of different irons this is by far the number one. This iron has been the only one to tame my hair.

I have used Chi, GHD, and the T3 and none of them hold a candle to the SEDU! Best investment.

Only draw back, is that it gets too hot on the out side. I'm sure on a lower setting this won't happen.

BUY IT!

Product Rating: 5 Just love it!
Reviewer: Christine Lowery from New York  Fri Jul 18 2008

Love this iron! My hair is thick,wavy, and course. With the heat and humidity in my area, my hair gets out of contro(it doesn't matter what I put on it or do with it)! With my old iron (Chi), my hair was straight (with much effort and snagging of my hair) that is until I went into the heat! So far with the Sedu 1 1/2 flat iron my hair has actually stayed straight and smooth, and these past few days have been the most hot and humid days of the summer. No snagging of my hair, and my hair is the softest and smoothest it's ever been. I love this iron!! I must also add how fast Folica was in getting the iron to me. I received the iron, on my door step the following day!!! I was shocked that I received it so quickly and for free!!

Product Rating: 5 AWESOME!!!!
Reviewer: Beth from Chicago  Thu Jul 17 2008

I could never get my hair to stay straight with cheap irons. It would always frizz. This iron is made with something that just makes your hair so smooth feeling. I would have never thought I could have the hair I wanted just by switching my flat iron.
Awsome product! Everyone should try it.

Product Rating: 3 Good but it's dying on me after 1 year and a half..
Reviewer: MM from California  Wed Jul 16 2008

I've had the SEDU since Christmas of 2006 and I absolutely loved it! It heats up very well and it left my hair very silky. My friends always loved using it because of the quality. It was working fine up until a few weeks ago. I'd plug it in and the green light would turn on and it would heat up but as soon as I picked it up to use it, the green light would turn off (which meant it would lose heat) and then turn back on and it would continue doing this until I was finished doing my hair. Because of this, it didn't leave my hair as straight and silky as I wanted. I know it's been almost 2 years but for the price I paid, I expected it to last me a little longer. I was devastated and I was even thinking about investing in a GHD but I realized that I'm still covered under the warranty so I'm in the process of returning it.. we'll see how it goes.

If you're thinking about getting one.. go for it because it was good while it lasted, but don't be surprised if it goes berserk after a while... and I took care of mine too and made sure not to wrap the cord around it..

Product Rating: 5 THE BEST ONE YET!!!
Reviewer: Gel from Aiea, HI  Wed Jul 16 2008

I TOTALLY LOVE THIS STRAIGHTENER!!! IT WORKS WAAAAY BETTER THAN THE CHI!!!


I have very thick, coarse, curly hair. I think I have all the hir types that girls dread. But the SEDU works like magic! Don't take my word for it, try it!!!! I mean what have you got to lose? IF you don't your hair will be missing out!!!!


TRY IT!!!

Product Rating: 5 A Terrific Flat Iron!
Reviewer: Jeanne Hardwick   Tue Jul 15 2008

I have a a bob haircut for the first time in 25 years. I've always had super short hair and now I have hair to play with! I've been using the Conair flat iron. It pulls my hair so I read up on other flat irons. From the reviews it looked like this was the one to buy. I'm so glad I did! It heats up fast, it never pulls and it straightens perfectly. My only complaint is it doesn't shut off automatically when you aren't using it.

Product Rating: 5 just got it today =]
Reviewer: Erica   Mon Jul 14 2008

best straightener ever. i have the jew fro as i like to describe it and the sedu made my hair salon pin straight with still volume. im so happy i'll never get anything but a sedu =] it took me less than 25 min. to do my hair and only 2 or 3 swipes each. trust me, go sedu.

Product Rating: 4 Worked Great, But Lasted Only 2 Years
Reviewer: TSK from Detroit, MI  Sun Jul 13 2008

I purchased this product from Folica about 2 years ago (25 months to be exact). The first Sedu I purchased shorted out the first time I plugged it in, but it was replaced by Folica quickly. Upon receiving the new one, I was extremely with its performance. I have quite long, fine, semi-wavy hair and very prone to frizz and flyways. Using the Sedu straightener solved these problems: no more weird flips and curls at my ends, less frizzy, more shiny - not to mention extremely straight. In short, I loved the straightener for the 2 years it lasted. I used the straigtener sparingly, about 2-3 times a week. However about a month ago, it started malfunctioning: it wouldn't power up.

I didn't expect such poor return on my investments. $125 for a tool I used for only 2 years! I am considering buying an inexpensive ceramic flat iron now since I don't have super curly hair - and plus the fact that I don't want to shell out $100+ for a piece of technology which should be decidedly cheaper (it's an iron, for gods sake - with a few tweaks!).

Product Rating: 5 Amazing,Fantastic!!!!!!!
Reviewer: Christin Gibbs from East Saint Louis,Illinois  Sun Jul 13 2008

This is the number one flat iron in the world this is well worth the money trust me. People are trying to make other better than this well,they can keep trying this flat iron does everything it says and glide through the hair like nothing.

Product Rating: 3 WORKED GREAT THEN BROKE
Reviewer: Natalie from California  Sat Jul 12 2008

My mom purchased this straightener for me about 2 years ago and it worked great! I have really thick, wavy/curly hair but the iron straightened it really well. I used serums and things like that to help also. I was very satisfied with the iron until about 5 months ago when the green light started to flicker on and off. I have to jiggle and wiggle the cord now to get it to work. Now my hair doesn't straighten as well because the iron is off half the time until i jiggle it to turn on. Im very dissapointed because we paid a good $120 and it just broke. Now im looking for a Chi because my cousins had hers working for 5 years and 4 girls use it OFTEN. Sedu was great at first but a tragedy at the end.

Product Rating: 5 Best Flat Iron
Reviewer: Lauren from New Hampshire  Thu Jul 10 2008

I've had mine for almost two years and have dropped it on tile a dozen times and it still works like new.
I wouldn't go with anything else.

Product Rating: 4 Good but doesn't last as long as it should.
Reviewer: curlyasian from Humid Houston, Texas  Mon Jul 07 2008

I have used this flat iron for years and yes it is good. The only thing is that it doesn't last that long for how much it costs. I went through 3 Sedu's..usually 1 per year before it starts messing up. What it does is it only turns on if you hold it a certain position which makes the temperature unreliable. I think the wiring should be made more durable and travel friendly because I used to take this everywhere with me. After having gone through 3 Sedu's I decided to go with another flat iron because my hairstylist has had hers for as long as she has been cutting my hair (4 years or so...and this is the Global Beauty flat iron...not the original Chi but it just says Global Beauty). My hair looks great after every haircut and flat ironing. Anyway, I rated it "Good" because it does straighten my thick thick thick (seriously) asian, coarse, 3b/a curly hair...but I just want a flat iron that will last longer because it's not cheap. I'm still waiting for my Global Beauty flat iron to arrive this week and hope it performs just like my hair stylists flat iron.

Product Rating: 3 ok, but not the miracle everyone says it is
Reviewer: anonymous from Ohio  Mon Jul 07 2008

ok, so first of all, i just straightened my hair, and it looks ok (i am a mix of african and indian), but it is not as great as everyone is saying it is, i honestly should have bought the CHI, but i bought the sedu and my hair looks worse than when i straightened it with my conair piece of crap flat iron that was $20, that is honestly really sad, and i will probably take back the sedu and get a CHI, but seriously, I AM STARTING TO LOSE ALL HOPE!! i will try the CHI and see what results i get, but honestly, i am super p.o.-ed that everyone says it is good, when really it is just an expensive waste of time!

Product Rating: 5 OMG!!!!
Reviewer: Jini from Philly, PA  Mon Jul 07 2008

OMG!This iron is absolutely the best ever. I was using a CHI w/2" ceramic plates that I thought I liked...until I tried the Sedu. The CHI fried my hair, it always pulled & tugged at my hair and it made it smell burnt, not to mention it was heavy and bulky and the temp. control was located in a weird place. The Sedu is lightweight, great temp. control, no burning or frying of my hair and usually one pass does my hair. It just glides right thru my hair. I have medium length, coarse, wavy/frizzy color-treated hair that the Sedu gets under control quickly and easily. I will never be without it! Folica gives you 30 days to try it out first and they ship quick. You can't lose.

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