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Sedu Ionic Ceramic Tourmaline Flat Iron (1 1/2")
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Brand: Sedu
Package:1-1/2
Power: 72 watts
Weight: 1.1 lbs
Avg. Rating: 3990 reviews
Item No. A8561
Model No. su-150A
Price: $209.95 $115.95
Availability: in stock, ready to ship today.
Quantity:


Product DetailsCustomer ReviewsTips and AdviceProduct Questions and Answers
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Get Straight Hair

Average Rating:  (4.72 out of 5)

Total Reviews: 3990

3218 (80%) reviewers rated this product "The Best" (5-star)
546 (13%) reviewers rated this product "Good" (4-star)
146 (3%) reviewers rated this product "Average" (3-star)
44 (1%) reviewers rated this product "Fair" (2-star)
36 (0%) reviewers rated this product "Poor" (1-star)

Own one? share your opinion about this product.

Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
60%
40%
20%
0%
5 star 4 star 3 star 2 star 1 star

Product Rating: 1 Broke after two days!!!!!!
Reviewer: Laura   Sat Jun 28 2008

I researched this sedu straighter for months feeling that I was making the best choice bc of all the great reviews. I was so excited to finally use it. Well.. i got the iron in on wednesday plugged it in to make sure it worked it did.. then on thursday i used it to get ready work it didn't straightner my hair that good i didn't complain. Then, on friday I plugged it in.. well to my surprise IT DIDN'T WORK!! The green light didn't come on i thought don't panic maybe i could just reset it well.. the sedu doesn't have a reset button!! What was I to do? I had to be at work in thirty mins! So i ran downstairs tried it in all the plugs i saw'll.. IT STILL DIDN"T START UGH! I was mad;( When u paid over 100 dollars for a straightner u expect good quailty, right? Well I finally just used pulled out my old Chi which I have had for a year and half. The CHI STRAIGHTNER SAVED THE DAY!! I will never buy a sedu product ever again!!

Product Rating: 1 Better off buying one from Walmart
Reviewer: Jane Doe from Indianapolis, IN  Fri Jun 27 2008

It makes your hair stick up and doesnt straighten well unless you have fine hair. I sent it back. The one I have from walmart as a back up works better than this thing.

Product Rating: 3 I loved this flat iron BUT...
Reviewer: Ellen   Fri Jun 27 2008

I bought this flat iron in April and it quit in June (less than 2 months of use!) I was upset, to say the least. I couldn't understand why a $100+ product would quit so quickly! However, my husband replaced the plug on the end of the flat iron, and it's as good as new. I'm still ticked that the plug it came with was so cheap, but the fix was cheaper than buying another flat iron of any brand. I still love my Sedu!

Product Rating: 4 Good for thick hair
Reviewer: Marvette Darby from Chesapeake, VA  Thu Jun 26 2008

It seemed to have worked well. My hair is thin and it burned. I guess it would be okay for thicker hair. I was scared that it would break so I returned it. Customer service was kind of weird. I was hung up on several times, but I did finally get my money back.

Product Rating: 4 If it works on my hair than this will work for you!
Reviewer: Lucinda from Washington, DC  Thu Jun 26 2008

I have extremly thick, wavy, and puffy hair(trust me nothing like you have seen before). After using my Chi product for almost a year I noticed that my hair was never fully straight and it always seems to become puffy by the end of the day. I purchased my Sedu iron a week ago and I have noticed a big difference, my hair is now sleek straight and it never gets puffy by the end of the day. I read many reviews and was extremely skeptical, and if Sedu can make my hair sleek straight than this will work for you.

Product Rating: 2 Not Impressed
Reviewer: Marie from Tampa Bay Area, Fl.  Sun Jun 22 2008

I had my Sedu for not even a year before it began to short out. It still works fine, but all you hear is the crackling of the electric. Well, low and behold the other day I was using it and saw sparks coming from the cord (it was always put away after use, no rough usage). I stopped using it and just ordered myself a Chi, the flat iron you know you can't go wrong with!

Product Rating: 5 SEDU vs SOLIA
Reviewer: Anonymous from Anonymous  Sat Jun 21 2008

I actually have both straighteners,
I've bought a Solia 3 times because it kept breaking, the plates fell off everytime! This is my 3rd time with the Solia and the plates broke off but Im still using it with a Heat Glue to glue back the plates in and it works. Anyways, i have wavy poofy hair medium because Im half black half and my hair is pass my shoulders length and when I used the solia, it straightened it but there was no silkiness or shine WHATSOEVER! And it didnt make my hair feel to good even if I used great products like the Chi silk infusion So i was considering buying the Sedu and it worked amazingly!Its like the Solia but much more shine and silkiness. And plus, It was really straight.
-BUT IF YOUR CONSIDERING ON GETTING THE BEST OF THE BEST STRAIGHTENERS THEN YOU SHOULD USE --> THE CHI WET 2 DRY FLAT IRON. My stylist uses that one and it works so amazing! SO STRAIGHT, SILKY AND SHINE! but sometimes it depends on what products you use like i use The Redken Heat Glide which works great you have to put it on while your blowdrying your hair and then I use the Mastercuts Flat Iron Spray! It works great and makes your hair smell so good! SO IN MY OPINION, SOLIA VS SEDU? SEDU WOULD TOTTALLY BEAT IT 100%

Product Rating: 2 Do Not Buy
Reviewer: Chay   Fri Jun 20 2008

Please people do not waste your money. I was not happy with this product at all. It says it have smooth iron that do not pull your hair BUT IT DOES. And only after my second use the iron got messed up and the plates are not smooth at all anymore. THAT ONLY AFTER MY SECOND USE. And i always made sur i kept the plates clean. One i got for 40 dollars work the same and it took a year before the plates started chipping. PLEASE DONT WASTE YOUR MONEY.

Product Rating: 5 Very Good Iron
Reviewer: Yarimar from Texas  Fri Jun 20 2008

I am Puerto Rican and have very curly, frizzy hair. My hair stylist always uses the CHI on my hair but I decided to buy a sedu based on its reviews. At first it was weird and it took me forever. Now I have the hang of it and its very simple. I don't even need to blow dry my hair first like I used to. I wash my hair, apply some sort of protectant/conditioner and let it dry overnight. In the morning I take piece by piece with the comb and the iron and its amazing. I would have never imagined I could do this WITHOUT a blow drier. Aweson. Only bad thing is that it gets super hot and you cant hold it around the grips that it has.

Product Rating: 4 really good at first
Reviewer: anonymous   Thu Jun 19 2008

i have had my sedu flat iron for about a year now. it still works but it now has a nasty burning smell and makes my hair smell bad.i bought this product based on its good reviews ,but i dont know if these people actually had it for a wgile before they chose to write their review because it did work really well for about 6-8 months. buy with caution!
thanx

Product Rating: 5 Sedu vs. Chi
Reviewer: Jennifer from Houston, TX  Tue Jun 17 2008

Ok. So, before I bought this Sedu, I had been a CHI user for at LEAST 6 years. I thought the CHI was the BEST straightener there was. I am Asian, but I don't have that smooth, straight hair most Asian girls do. I have wavy (not the pretty ones either), kinky, coarse hair. It's also dry and prone to getting split ends. So, here's the low down. =P

I LOVE THE SEDU!!! 100000 times more than my CHI, and I didn't think I'd ever stop loving the CHI.

Pros and Cons of both are:

CHI 1"
Pros: heats up super fast and super hot, STAYS hot, swivel cord, good size, easy to use, shiny and straight hair
Cons: makes me and my hair EXTREMELY hot/almost sweaty, fries my hair, gives me BAD split ends.

SEDU 1"
Pros: heats up super fast and super hot, STAYS hot, good size, easy to use, no split ends, keeps my hair shiny and healthy
Cons: no swivel cord (I have to unwhirl it a bit if I'm using it to curl my hair like I did with my CHI), takes a little bit longer to do my hair now (15 min. tops)

So, there it is. Both are REALLY good at keeping your hair straight, but I have to say, I never thought my hair would be without split ends and feel so pretty!! It used to be all crunchy feeling like it was SUPER DRY. I'd use the best shampoo and conditioners and nothing. But with the Sedu, it just FEELS and LOOKS healthier.

It looks the same in pictures, so I won't put any up.

Product Rating: 5 I almost cried!
Reviewer: Becka from Minnesota  Mon Jun 16 2008

I have been using straighteners for a long time. And every time I use one I think "today it will be smooth and sleek" and NEVER did it happen. I recently bought the Sedu 1 1/2 inch straightener. I was reluctent to take it out of the box because I kept telling myself "you wasted $115 on a hair tool!!! ridiculous!" well i am glad I did! I blow dried my hair and then straightened it the very day I got it! I LOOKED IN THE MIRROR AND ALMOST CRIED, THIS WAS NOT MY HAIR I HAD YESTERDAY, IT WAS LIKE I GOT TO START ALL OVER WITH NEW NEVER BEEN HEAT TOUCHED HAIR! THIS TOOL GIVES YOU AMAZING RESULTS, I GOT COMPLEMENTS ALL DAY LONG! IF ONLY I HAD HEARD OF THIS STRIAGHTENER SOONER!

Product Rating: 5 This deserves a category of its own.
Reviewer: Daniela from Seattle, WA  Sun Jun 15 2008

This flat iron is by far superior to the rest available on the commercial market. Honestly, there should be a column on the left-hand side for Sedu. I've used my friend's CHI, it's lovely but it's NO comparison.

Sedu is by far the best flat iron I've used or ever will use, period.

Trust me guys, it rains in Washington more than necessary. This works wonders.

Product Rating: 5 best iron ever
Reviewer: Jen   Sun Jun 15 2008

It's amazing. Definitely cut my styling time by more than half and my hair comes out looking a lot nicer than the drug store iron I used to own. I have normal slightly dry Asian hair. My hair looks thicker and drier than I would like, so I flat iron it to make it look smooth and perfect. It literally only takes me five minutes to style my hair everyday, I use it in conjunction with the chi silk infusion to protect my hair from the heat and also to smooth away frizz, it works amazingly well. I highly recommend this product!

Product Rating: 1 Booooooo to Sedu
Reviewer: Mimi   Sat Jun 14 2008

I bought this and returned it. NOT worth it because there are more versatile flat irons out there for the money. The negatives:

You cannot curl or even "bend" the ends of your hair with this iron (it will leave a funky crimp mark). Note: this iron does not claim it can curl hair but there ARE flat irons that will.

The cord does not swivel.

This iron did snag/pull my hair when I got down to the ends.

My hair was straight for the day but as soon as I slept on it the straightness came all undone...and I don't even have curly hair.

Product Rating: 1 SOOOO disappointed...
Reviewer: Saira from Ontario, Canada  Sat Jun 14 2008

Wow, where should I begin...

After seeing the thousands of amazing reviews of this, I decided to replace my old trusty Conair straightener. I would use my friend's ghd straightener a few times only to be disappointed because I didn't like the small 1 inch plates, so I thought that getting a 1.5 inch plate straightener would do me well (my Conair had 2 inch plates).

I expected nothing short of a miracle. To begin with, my hair isn't extremely frizzy and curly as most other peoples'... it's kind of wavy with a lot of frizz. What a waste of money this was... it took me LONGER to straighten my hair using this piece of expensive junk, and the box says that your hair will be SMOOTHER and FRIZZ-FREE. That didn't happen. I live in Canada, and I've seen some people reviewing from Texas saying this thing is great, so I don't know if mine is just crappy.

Maybe it's the hair care products I used, so please, someone tell me what they use when they do their hair.

I'm extremely disappointed, and would return this but it costs $30 to ship this back so I'm not sure if I will return it... bleh. I guess all expensive straighteners are crap.

Product Rating: 5 best yet!
Reviewer: Lisa   Sat Jun 14 2008

i've owned a ton of straighteners that would straighten my hair... or so i thought. they really would just make it straighter. but when i got this straightener, i found out that my hair could actually be straight not just straighter. it is the best product i've ever owned. it may be more money than most straighteners, but it is more than worth it!

Product Rating: 5 A very good flat iron
Reviewer: Sandy from Altanta, GA  Sun Jun 08 2008

Great product, worked well. I have not used too many other flat irons but felt safe using this one on my hair. I used if everyday for about and week and each time it left my hair looking shinny and healthy. It was easy to use and worked quickly. This one was quicker to use than the 1" flat iron I had tried earlier. I recommend it for anybody with long, thick hair which can get difficult to manage.

Product Rating: 5 Totally worth every penny!
Reviewer: Monica from Nashville, TN  Tue Jun 03 2008

I wanted to post pictures to go with this review, but my camera is broken, so I can't. :(

Anyway, I was excited after I placed my order. I read pretty much every review on this website. I received my order in two days!

I have VERY VERY think hair that is fine (I know that is kind of an oxymoron, but my individuals hair's are really fine. I just have enough for 6 people. I have seriosly been told this by at least 5 hairstylists that do not know each other at all.)

So, I washed my hair. Sprayed on a leave-in/heat protector and blowed my hair dry (This takes at least 45 minutes for me.) Afterwards, I am always left with fairly straight hair with no brushing or anything, Problem was it is so thick that it literally stands out like a pyramid when I am done with the dryer.

So, I turned on my Sedu iron and hoped for the best. It only took me about 15 minutes on the highest setting. I used pretty large sections of hair (.5" x 2"), so I would get done quicker. This iron cut about 30 minutes off of my morning routine. I love it! Best of all- IT STAYS THAT WAY FOR DAYS!!! When I used my old Corioliss it took me 30 minutes longer and as soon as I'd step out into the 90%+ humidity here in Nashville it would look like I did nothing at all...

BUY IT!! And tell your friends.

Product Rating: 5 amazing!!!
Reviewer: Taryn from Edmond, Ok.  Mon Jun 02 2008

I absolutely love this straightener! It's my first flat iron, but when I've used my friends straighteners they don't hold up as well against my hair. I have really naturally curly, frizzy, wavy hair. I use it on the second setting with Silk Elements hair protectant, and it makes my hair so soft and straight!I would of put in some pictures, but my computer is acting funny. If you're in doubt about buying this straightener, don't be anymore!!

More customer reviews for Sedu Ionic Ceramic Tourmaline Flat Iron (1 1/2")




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