Sedu Ionic Ceramic Tourmaline Flat Iron (1 1/2")
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Brand: Sedu
Package:1-1/2
Power: 72 watts
Weight: 1.1 lbs
Avg. Rating: 4099 reviews
Item No. A8561
Model No. su-150A
Price: $240.00 $119.99
Availability: in stock, ready to ship today.
Quantity:


Product DetailsCustomer ReviewsTips and AdviceProduct Questions and Answers
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Get Straight Hair

Average Rating:  (4.70 out of 5)

Total Reviews: 4099

3281 (80%) reviewers rated this product "The Best" (5-star)
565 (13%) reviewers rated this product "Good" (4-star)
157 (3%) reviewers rated this product "Average" (3-star)
48 (1%) reviewers rated this product "Fair" (2-star)
48 (1%) reviewers rated this product "Poor" (1-star)

Own one? share your opinion about this product.

Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
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40%
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5 star 4 star 3 star 2 star 1 star

Product Rating: 5 Believe The Hype !
Reviewer: Becca from Baldwin,NY  Wed Jul 20 2005

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I did a lot of research before buying the Sedu. I am so glad that I bought it! It works better than the Chi.

Product Rating: 5 sedu
Reviewer: emily from chula vista, ca  Wed Jul 20 2005

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well i just got my own sedu today so i was exicited to try it out. I couldnt believe how fast it heated up that was a very nice bonus. Also i love how it didnt tair my hair at all it was so smooth and i could see the shine and silkyness being left which i didnt get from my previous straightner. the end result was salon style hair, i love it!
-em

Product Rating: 5 its the only thing that works on my thick and frizzy hair!!
Reviewer: heather from georgia  Tue Jul 19 2005

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i tried everything on my hair. my hair was so thick and it was always frizzy and nothing would ever work. i tried frizz ease that didnt work. its just nothing would ever work and i hated my hair. and my sedu straightener came in the mail and i used it right away and my hair was soo straight and frizz free!! i love it!! i was thinking about gettin my hair chemically straightened.. but my mom wanted me to use my birthday money and try a rly good straightener. and its great. i know it costs a lot of money.. but it is so worth it.

Product Rating: 5 the sedu straightener is amazing
Reviewer: krista from east brunswick, nj  Tue Jul 12 2005

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i was using a straighener from A & P which cost 12.00 for a while. My hair would get caught in the gold plates and I would have to go over each section over and over again.And after a couple of minutes my hair would start to frizz and become wavy. With the Sedu I go over it half as much and it becomes soooo straight. My hair is so soft and silky too! It is well worth the money.

Product Rating: 5 i LOVE my SEDU!!!!!!!!!!!
Reviewer: tiff from los angeles, california  Fri Jun 10 2005

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wow. what more is there to say? SEDU IS THE BSET STRAIGHTNER EVER ! man i hope it lasts for a long long long time. okayy so as you can see, my hair is VERY VERY curly. i got my hair chemically straightened but then my hair starts to have a lil frizz on the top roots of my hair and it totally makes my hair a big bush. i have naturally curly hair and it`s a family thing. well my whole family has straight hair except my mom. my sisters and brother probably got the straight hair from my dad`s side. i got my hair from my mom`s side which is curly/frizzy/big bush hair. i tried EVERYTHING to make it anti-frizz and less bushy. i even tried those cheap conair straightners but it never straightened! i was really angry. my hair was a total mess. i got my sedu about 2 days ago and when i used it. i was TOTALLY AMAZED. it made my hair from frizzy, dry, poofy hair to really pin straight, shiny hair, AND anti-frizz. it stays like this the WHOLE day till i decide to wash my hair. it even STAYS straight when you`re in the rain! this product is AMAZING. i LOVE IT. it totally changed my life. i`m so glad i don`t have to live with frizz anymore. sedu makes my hair frizz FREE all DAY long. and i also love how it just glides through your hair. it doesnt even PULL or SNAG on your hair like what my cheap conair straightner did. i shouldve gotten this product a LONG time ago. i LOVE this product. i can`t live without it now. THANK YOU FOLICA ! you guys have GREAT customer service <3

Product Rating: 5 I was skeptical but it really works!
Reviewer: Tamar Gold from New York City  Fri Jun 03 2005

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My hair has always been medium curly to wavy but extremely thick and a lot of it. My hair was in a ponytail when I came home and recieved the iron, I was really hoping it would work since it costs so much money. I undid my pony so you can imagine my hair was dented and wavey/curly. Within five minutes my hair was completely straight. Love it! Strongly recommend it.

Product Rating: 5 Wonderful
Reviewer: Anna from Toronto, Ontario, Canada  Tue May 31 2005

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Simply wonderful!

Product Rating: 5 Oh My God
Reviewer: Lena from Toronto, Ontario, Canada  Mon May 30 2005

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I can't find enough words to describe how happy this product has made me. With the long, curly, frizzy, uncontrollable hair that I have (not very different from a bird's nest), Sedu, in only a few minutes, leaves my hair silky, shiny, straight, and, for God's sake, brushable!!! The pictures prove it. Highly, highly recommend it!!!

Product Rating: 5 The picture says it all!!
Reviewer: Clara from California  Sat May 28 2005

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What can I say? It works awsome!!

Product Rating: 5 I can't believe how great this works !
Reviewer: Mari from Southern California  Fri May 27 2005

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I was really hesitant about buying a flat iron because in the past, my straightening adventures usually ended up with me curled up on the floor crying because it never seemed to work. So i decided to buy a really good flat iron and i looked and found so many good reviews about it, that i decided to take the risk and spend more than i wanted to. The minute i got it i had to try it out and my results where out of this world, a tideous task that usually took me lots of frizz-ease, straightening balm and sometimes wind down by john friedda and about an hour and forty minutes, only took me a lil frizz-ease and less than 30 minutes to get it super straight, and it looks great smooth and soft. I've only used it once and on my first attempt i got lots of compliments, imagine how great it will look when i'm a pro at using it. I totally recommend this product, and especially to those people who have given up on trying to straighten their hair.

Product Rating: 5 Sedu flat Iron
Reviewer: pamela from New York  Sun May 15 2005

I Love it. I am a hair stylist and I use it every day on all my clients. I have had many flat Irons My last one was the Chi iron and this one is so much better. I highly recomend it.

Product Rating: 5 It's a MIRACLE!
Reviewer: S. M. from Los Angeles, CA  Wed May 04 2005

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I read all the reviews for this product before I purchased it. I got the impression that it was great, but for some reason it's still exciting when you actually get it into your own hands and experience the greatness. I had bought another ceramic ionic flat iron before this one, and I felt it was okay. After trying out this one I took it right back to the store I bought it from. I have very curly, frizzy hair and this product has completely tamed it. I don't even need to do the daily touch ups I'm so used to. My hair stays completely strait and frizz free until I decide to wash it. I would HIGHLY recommend this product to anybody who is debating which flat iron to purchase. I did a lot of research on different flat irons and I found the reviews for this product to be the best and I've experienced why that is so.

Product Rating: 5 Very pleased!
Reviewer: Sarah from Canada  Wed May 04 2005

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I am extremely pleased with my new Sedu! I had been using the clunky Hot Tools iron (not ceramic) for a few years, and it really damaged my hair, so I decided to start looking for a ceramic iron. After much research, I came across the Sedu, and I was intrigued by the number of outstanding ratings it has received. I also considered the Chi and the Solia, but decided to go for the Sedu, and I'm glad I did. This iron heats up fast and really does work. I can't say it has cut my styling time "in half" as so many others claim, but it definitely is faster than my old iron, and it leaves me with great results! I have long, think and wavy hair, and now I can straighten it in about 15 minutes. The Sedu makes my hair feel soft and silky, and sooo shiny.... and I love how cute and sleek it is. I've let a few friends try it out, and now they all plan on getting one for themselves! Highly recommended!

Product Rating: 5 The BEST Flat Iron ever!
Reviewer: Therese from Bermuda  Mon May 02 2005

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I have naturally curly hair and the Sedu ionic flat iron is the only flat iron that can really get my hair silky straight apart from visiting the hair salon and spending over $45 a visit for the same style I can now do myself at home with the Sedu flat iron. So it is a great investment.

Product Rating: 5 Just as I expected
Reviewer: Michele   Mon May 02 2005

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Just as I expected it to be! It heats up fast and makes my hair very soft, and it is the first flat iron i've ever tried that allows me to straighten my hair after air drying. The only problem is it takes longer to straighten when it is air dried than when it has been blow dried, but...it is also softer, shinier and less frizzy when dried naturally than when i blow dry before i straighten it!! It is also better to air dry & straighten the same day as to air drying before i go to sleep and straightening in the morning, b/c i still get the bed head look. So if you have enough time, don't blow dry beforehand! I love it, and just as many others have said, it is definately worth the money! =) Also, quick delivery!

Product Rating: 5 The BEST
Reviewer: Ryann from Columbus, GA  Thu Apr 28 2005

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I've been through so many flat irons, until I saw the pages and pages of reviews for the Sedu iron! It's definitely worth every penny! My hair turns out PERFECT! I LOVE IT! I recommend this to EVERYONE. The BEST BEST iron!

Product Rating: 5 amazing!!!
Reviewer: Rosie from NJ  Thu Apr 28 2005

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I have long curly hair that I straighten once in a while, but in the past, it always took a long time and I could never completely remove the frizz from the ends of my hair. Previously, I borrowed a friend's flat iron and have tried the Hai Stik and the Chi Turbo. Both worked okay. Recently I decided to purchase a flat iron for myself. After reading the reviews, I bought the Sedu. It works great! My hair has never been straighter or smoother. And it took less time than other irons, just like the ad said. What I noticed is that my ends were much smoother and less frizzier than they have been with other flat irons. Definitely worth the money.

Product Rating: 5 I was very impressed!
Reviewer: Sedu User   Wed Apr 27 2005

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It only takes me 5 minute to straighten my hair isntead of the usual 20 with other straighters. I let my friends used it and they love it too!!

Product Rating: 5 Absolutely Amazed
Reviewer: Regina   Wed Apr 27 2005

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If you are looking for a flat iron and are considering the Sedu, look no further. It is simply the best flatiron money can buy and is not even the most expensive one on the market.

I have never been so grateful to have broken anything in my life... because if my old flatiron had not died on me, I would not have the Sedu, aka any girl's best friend! It straightens your hair unbelieveably fast and has stunning results. No frying, pulling, tangling or crispiness you would expect from a flatiron. My hair is full of movement, silky, and stick straight. The heat up time is excellent too, it really is less than 25 seconds. For once, a product that not only meets but exceeds all the expectations of its consumers. If I could, I would buy them all and give them to my friends. Like everyone else said, it was the best $100 I have ever spent and I couldn't be more pleased. Hope this helps!

Product Rating: 5 sedu flat iron rocks!
Reviewer: bita from Los Angeles  Wed Apr 27 2005

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I read reviews on flat irons for hours before I decided on the sudu. I was not dissappointed. This flat iron really staightens great. I just got it and then took it with me on a cruise to the Caribbean where it was humid and my hair stayed straight the whole trip. I don't think I'll be using it every day now that I'm home because I have fine hair and I think my hair needs to take a break from the heat and I only kept the temperature at about 160 degrees. The flat iron is slim so it reaches the hair close to my head well. I have a short bob so its hard to even get a brush to hold the shorter hair on the back of my head.I would highly recommend the sedu iron, it is well worth the money!!! It has changed my life! No more bad hair days unless I'm to lazy to use it. It also straightens a lot faster than my last cheapo Conair one. I only takes one swipe to get it stick straight!

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