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Sedu Ionic Ceramic Tourmaline Flat Iron (1 1/2")
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Brand: Sedu
Package:1-1/2
Power: 72 watts
Weight: 1.1 lbs
Avg. Rating: 3775 reviews
Item No. A8561
Model No. su-150A
Price: $209.95 $115.95
Availability: in stock, ready to ship today.
Quantity:

Product DetailsCustomer ReviewsTips and AdviceProduct Questions and Answers
Beauty Tips
Get Straight Hair

Average Rating:  (4.74 out of 5)

Total Reviews: 3775

3076 (81%) reviewers rated this product "The Best" (5-star)
511 (13%) reviewers rated this product "Good" (4-star)
131 (3%) reviewers rated this product "Average" (3-star)
36 (0%) reviewers rated this product "Fair" (2-star)
21 (0%) reviewers rated this product "Poor" (1-star)

Own one? share your opinion about this product.

Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
60%
40%
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5 star 4 star 3 star 2 star 1 star

Product Rating: 5 simply amazing.
Reviewer: Casey from North Carolina  Sat Apr 19 2008

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when i first looked on folica.com for a new straightener, i was looking into the CHI. after reading the reviews, i decided not to get it because many of them said it broke in less than a year.

i looked at the top straighteners here and found the SEDU. i was skeptical at first, but looking at the amazing reviews, i decided to try it.

it came in just 3 days! i was so excited when it came that i used it right away. i had flat ironed my hair that day, so it was already pretty straight. but just after one use, i fell in love. it made my hair so much smoother and silkier. it didn't look damaged and didn't pull my hair like my old flat iron. also, it kept my hair straight all day which was a HUGE bonus!!!

overall this product was worth the $116, and i am recommending it to everyone i know! THANKS SEDU/FOLICA!!!!

Product Rating: 5 Best straightener
Reviewer: Deanna Pitruzzella from Albany, N.Y.  Thu Apr 17 2008

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Look at the pics...it's amazing

Product Rating: 5 ***BEST IRON EVER***
Reviewer: Amber from Los Angeles, CA  Sun Apr 13 2008

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After reading all the reviews I decided to get this iron and I have never been so blown away by a product!!!

1. It used to take 3.5 HOURS to straighten my hair and it would still frizz up a couple of hours later. With my Sedu, I spend 30-45 minutes and my hair is straight for DAYS!!!

2. You don't need any "smoothing" products because the Sedu does all the work. The only thing I use is a dime-sized amount of Frizz-Ease Thermal Protection Hair Serum to keep my hair healthy. I HAVE used it on "naked" hair just to see how gentle the Sedu would be and my hair was still silky smooth with no burning, breaking, or pulling.

3. The Sedu is INCREDIBLY lightweight (something I wasn't expecting) which is GREAT for long hair like mine.

So, BUY THIS IRON!!! It's worth EVERY PENNY!

Product Rating: 5 This product is amazing!!! I love it!!
Reviewer: Lissy from Garden City, GA  Fri Apr 11 2008

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I just wanted to recommend this product. it works so great. this is the best hair iron that I have ever had.
I love it!!!

Product Rating: 5 The Sedu 1 1/2" flat iron is the absolute BEST!
Reviewer: leeyah87 from Hawaii  Fri Mar 21 2008

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This is by far the BEST flat iron I have ever used. I absolutely LOVE IT! My hair comes out soft, shiny, and oh sooo silky! And it only takes me 10-15 minutes max! I can't stop running my fingers through my hair! I have tried other brands including CHI and FHI, but none of them compare to the Sedu Original Model. I have also tried the new Sedu Revolution, but it pulled and snagged my hair sooo much that I had to return it. I only straighten my hair, so the Sedu Original Model is PERFECT because I don't need it to curl. Although, I have seen people make waves with it, so I may give that a try in the future.

By the way, for all of you who are wondering about the durability of Sedu flat irons, you'll be happy to know that they changed the power cord. It's no longer a swivel cord (which was why the cord would short). Instead it's a thick, strong, and straight cord that doesn't move. SO GOOD!

FYI: In my pictures, I used CHI Silk Infusion before flat ironing.

P.S. Folica only allowed me to upload 2 photos, but if you'd like to see additional before and after pics, please go here:

http://makeupalley.com/m_74313886

Product Rating: 5 Never thought I would see the day!!!
Reviewer: Rav from New York  Wed Mar 19 2008

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I've always wanted straight hair even if only part of the time but back in the 80s the straightening irons that existed did nothing but give my naturally mixed (I'm half European and half Jamaican) curly hair a whole lot of damage and frizz...Needless to say its been since way back then that I last attempted it. When I was reading the reviews here I decided to buy this iron and give it a try and WOW!! As soon as it arrived I was trying it out and not only did it turn out FABULOUSLY straight but it was so soft AND it only took me 40 mins (I'm a lot quicker at it now though LOL).

Never thought I'd see the day where I would have pin straight super soft hair! This iron ROCKS!! AND the shipping was super fast too which of course is a bonus for me since I have pretty much zero patience when it comes to waiting for things LOL

Product Rating: 5 Finally have got the best straightener ever!
Reviewer: Haley from California  Fri Feb 29 2008

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So i got this straightener for Christmas and it was exactly as i thought it would be! PERFECT! I had read reviews for months and months about the sedu and decided i wanted it. My hair is not so wavy or curly, but is thick in the back and this straightener makes my hair soft, shiny, smooth and very straight.

I would recommend this to anyone. i have used the chi, and it takes me 2 HOURS to straighten my hair when the sedu take 12 MINUTES.

my hair is in great condition and i have very little breakage and split ends compared to my old straightener.

i honestly am going to say, if you can not afford this one, i used the Remington wet2straight straightener (NEVER straighten hair wet by the way) and it was amazing, pretty much the same as the sedu, but it does horriblly damage your hair after a few months.

but anyways, for a 15 year old in high school, my hair always looks exactly as i want it and i will never go back to any straightener. im hooked to the sedu. it is WORTH THE MONEY you will NOT regret it!

Product Rating: 5 Sedu = hot mess to hot secks
Reviewer: treva from south Tx  Tue Feb 26 2008

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When i first bought this iron i was pretty skeptical, as most of the reviewers complaining about their "frizzy, nappy" locks had practically straight hair compared to mine. I'm of Dominican & Bahamian heritage so my hair is extremely thick & curly & pretty much does what it wants. Before i found the sedu it would take hours of blow-drying with a relaxer to get my hair straight, & even then it wouldn't last. I gave up relaxers a few years ago but wanted a bit of versatility with my look, so i took the plunge & ordered a Sedu. Let me tell you, this thing is a miracle worker! I run a natural bristle brush in front of the iron & my hair is as smooth as silk, & super shiny. It doesn't pull your hair out, doesn't burn & doesn't leave it stinking like salon after you're finished. On top of being awesome at hair taming, it's super sturdy! i've dropped it on my hard dorm bathroom floor many, many times & it still works like a charm. Sedu is awesome. I'm thinking about buying another one just because i love the first one so much. BUY THIS IRON.

Product Rating: 5 The Best Ceramic Falt Iron In America!!!
Reviewer: Janae from Los Angeles  Mon Feb 25 2008

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At first I was skeptical,like every other african american, that this product wasn't going to make my hair extremely straight because of my coarse hair. And man, I can tell you now I was really worng! This iron takes my frizz away and my hair glides through the iron like butter, I couldn't believe it:) I want everyone that goes to this page to purchase the Sedu from Folica, I promise you won't be disapointed:)

Product Rating: 5 The Sedu is absolutely the best iron ..... Period!!
Reviewer: Charmaine from America  Mon Feb 25 2008

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After reading almost all the reviews on this iron I couldn't help but try it for myself. I bought it at Ulta, and when I got home and plugged it in it didn't work.... no heat!! So I took it back an exchanged it for another. The second iron worked. I couldn't believe how silky and shiny my hair was after using it, and I didn't even need any product in it to get it this way. Trust me! It is money well spent...... My hair didn't burn, it just bounced, and was beautiful..... See my photos if you don't believe me:^)

Product Rating: 5 My second pne!
Reviewer: Windy from Maryland  Mon Feb 18 2008

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I just ordered my second one and I love this product. I've used the Chi and I was NOT impressed. . .

I can't wait to get it, and yes you must have it over nighted!

Product Rating: 5 THE BEST!
Reviewer: Tammy from Norwalk, CT  Thu Feb 14 2008

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this is the best electric flat iron i have purchased. As a professional hairdresser I'm telling you it works so great and I have gone through quite a few. It doesnt snag the hair and the end results are so smooth. A novice doing it at home, would look like they got their hair done at a professional salon. I posted pics of my cousin who has very thick, and difficult to manage hair and it produced a miracle on her. I recommend it highly!

Product Rating: 5 Sedu Flat Iron 1 1/2 inch
Reviewer: Lori Carey from Sarasota, Florida  Mon Feb 11 2008

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I love it. I have tried two different ones in the past year and this is by far the best one. I hightly recommend it.

Product Rating: 5 Great Iron
Reviewer: Shannon from Atlanta, GA  Fri Feb 08 2008

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It only takes one stroke for me to get my hair straight with this iron. I love how light weight and easy to hold this iron is. It gets hot quick and plates are smooth on my hair. I like the flexibility in temperature control as well (versus there being only a hi and low setting).

My straight hair "after pic" is the only one I have on my PC right now. It really doesn't show my hair off too well, but I hope you can get an idea. I think it came out great!

Product Rating: 5 Your seacrh is over!
Reviewer: Jenna McCormack from Milton, ON Canada  Thu Feb 07 2008

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I have curly hair, and for the past 4 years have been using a Babyliss ceramic flat iron. It worked well, right up until yesterday when it wouldn't heat up anymore! So I went on the web and did some research. It came down to Sedu and Chi. I bit the bullet and got the Sedu after reading all the reviews, and I am so glad I did!! I ordered it online from Folica.com and got it the next day! It worked like magic, and I got so many compliments! Best purchase I've made in a while! I'm from Canada, and only a handfull of Salons across the country carry Sedu, so I'm glad I found Folica.com

Product Rating: 5 finally a straightener that works for MIXED hair!
Reviewer: chrissy   Thu Feb 07 2008

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i'm mixed w/black & white.. & it's soooo hard for me to find a straightener that works! i've gone through tons of no good straighteners. i always end up spending $40 @ the salon whenever i want my hair straightened. my boyfriend suggested buying me a straightener for valentine's day .. we got 2 day shipping [early present!] & i just received it tonight! i already had styled my hair for the day.. [didn't even blow dry it straight 1st, or anything!] .. i had products in my hair to define my curls .. & sedu STILL straightened my hair! the pic w/my hair straightened is the 1st time i ever used the sedu, no blow-out, no straightening creams.. no nothing! i was so skeptical @ 1st, but now i'm SO glad that i decided on this straightener! i was going to go with the chi.. or the solia because it's pink. but MAN am i glad i picked the sedu .. :) definitely give it a try!

Product Rating: 5 AMAZING
Reviewer: Sarah from southbridge ma  Wed Feb 06 2008

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I just got my sedu today and I instantly tried it out. All I can say is AMAZING. I straightened my hair from full on curls and it took no time at all and the result was glossy full looking straight hair. I researched lots of different straighteners and waited until I was certain that this was going to to be the best one and it really is, the price was a little much but hey it def is worth it.

Product Rating: 5 awasome!!!
Reviewer: Nadia from California  Mon Feb 04 2008

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I have very difficult hair Sedu its realllyyyyyyyy, extremely good. i used to spend almost 45 min doing my hair........now I get ready in 20 min and it looks great!!!!

Product Rating: 5 Amazing
Reviewer: Emmy from Cincinnati, OH  Sat Feb 02 2008

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I almost talked myself out of buying this thing. I was convinced it was too expensive and not as good. I thought I was a rare case. My hair is INCREDIBLY frizzy, curly and thick. The before picture doesn't even do me justice really. It is absolutely horrible. My former flat iron (crappy Revlon) was pretty much useless. My hair took almost an hour an a half to do and frizzed up after an hour and started to curl back up! I HATED it. Today, I decided I would take the leap and buy a Sedu. I didn't buy my iron off of folica.com (wish I did, I need that free mat!) because I didn't want to wait for the shipping. I wanted it now! I went to Ulta today and purchased it. WOW. It took me about 45 minutes to do my entire head (on about 350 degrees), because it's long and really thick, but the results were mindblowing. There is NO frizz whatsoever in my hair. My hair is so smooth and silky. My dad, who never even notices my hair, got mad at me because he thought I "wasted money to get my hair done" at the salon. He was shocked when I told him I did it myself. I never told him how much I paid for the iron :P But still, point is, I honestly don't know how I lived without this thing. All my friends did tonight was tell me how good my hair looked. I'd urge you to buy this iron and to buy it from Folica. Free shipping, free heat mat/pouch and free 1 year extended warrantee. I wish I would have had the patience! Don't buy any other iron. The Sedu won't leave you disappointed.

Product Rating: 5 LOVE IT!
Reviewer: Melissa from New York  Mon Jan 28 2008

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i have been straightening my curly/wavy/EXTREMLEY thick italian hair since about 7 th grade, im now 16 and have been through some pretty bad straighteners. I would always have to blow dry my hair before and it was such a hassle and it got frizzy real quick. I LOVE SEDU! my hair was pinstraight after only 5 min! this product is soo worth the price.

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