Sedu Ionic Ceramic Tourmaline Flat Iron (1")
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Brand: Sedu
Plate Width:1 inch
Power: 72 watts
Weight: 0.9 lbs
Avg. Rating: 1287 reviews
Item No. A8560
Model No. su-100A
Price: $169.99 $108.99
Availability: in stock, ready to ship today.
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Average Rating:  (4.50 out of 5)

Total Reviews: 1287

894 (69%) reviewers rated this product "The Best" (5-star)
237 (18%) reviewers rated this product "Good" (4-star)
89 (6%) reviewers rated this product "Average" (3-star)
39 (3%) reviewers rated this product "Fair" (2-star)
28 (2%) reviewers rated this product "Poor" (1-star)

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Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
60%
40%
20%
0%
5 star 4 star 3 star 2 star 1 star

Product Rating: 5 THIS IS TOOOO GUDDDD!!!!!!!!!!!! :)
Reviewer: anita from canada  Mon Jul 14 2008

i was lookin for a good straightner bcuz i have the most ugliest hair ever. so i reasd some reviews on the sedu and decided to give it to try.i begged my dad to buy it 4 me and he did. when i recieved it i was so happpy when i tried it out i was amazed! all of my friends were begging to know how i got my hair so pin staright.anywayz i love it and u should also givve it a try and take a second chance and think!!

Product Rating: 5 Sedu Ionic Ceramic Tourmaline Flat Iron (1") Review
Reviewer: Lynne from Nashville, TN  Fri Jul 11 2008

This product is awesome....I have very hard to manage, hard to fix hair. I am 45 yo and have the best hair style I have ever had in my years. I have used a curling since I was about 12. Went to a new hair stylist earlier this year and she gave me this new style which I could not fix because I kept trying to do in on the iron. Well, broke down and bought at Remington at Walmart and just could not achieve the look my hair stylist gave me. Just went back to her a couple of weeks ago and she told me I needed to use a better quality straightner. I could see the difference in the way she was styling my hair and how I was with the differences in the flat irons. I think she uses a FHI. I did my research for a couple of weeks and decided to purchase the Sedu. I definately have no regrets. I am not achieving the same look she gave me. I get compliments daily on my hair and I mean daily. It just makes all of the difference in the world in the types of products. I also use Biosilk and has made a total difference. My hair is in the best shape it has ever been in and finally growing a bit. I just love the Sedu and it was worth every penny and trust me, I am a tight wade.

Product Rating: 4 Nice Straightener but BROKE after 15 months
Reviewer: Harvey Bains from Toronto, Canada  Thu Jul 10 2008

I bought this straighter about 15 months ago and it worked great up until it recently stopped working. That unfortunate the build quality wasn't better. Otherwise I would have rate it a 5/5 but I'm gonna have to go with 3.5/5 since it broke.

Product Rating: 3 Just got mine...
Reviewer: Lauren from Waterbury, CT  Thu Jul 10 2008

I just got this straightener in the mail. I opened it up and I thought it looked cheaply made and kinda crappy. So I'm like...well...let's try it now that it's here. So I plug it in and it does the blinky thing and I put it on like 360 degrees. I have long hair, dyed blonde, and thick as anything. After I blow-dried it it was like a poof mess. So I start straightened it. It took the same amount of time as my $25 Walmart special. It doesn't look any shinier or softer. So then the next morning after I slept on it...I touched it up again and it was ok, except that it's muggy and 90 degrees outside so it poofed all up, and when I put it in a ponytail it made that crease/crimp that I hate. Then tonight I decided to try doing it curly. DID NOT WORK WHATSOEVER ANY KIND OF WAY...I read the directions....suks...so I'm sending it back fo sho!!

Product Rating: 5 Love this!
Reviewer: Maxine from New York City  Mon Jul 07 2008

I recieved my Sedu in the mail after 2 days - - really fast shipping!! I immediately tried it and it works really well, whether I was straightening or curling my hair. I have long hair down to the middle of my back and I thought the 1" wouldn't work on my hair since the comparison said the 1" is used for short/medium hair length. However, this worked perfectly fine for my hair! The only bad thing that I thought was that it looked alot cheaper than some of the other straighteners that are around the same price. But maybe it's just me and I would still buy this product either way because it works really well. It would straighten it and go to sleep with it. When I get up in the morning it still looks the same and it's still very shiny and smooth. I really recommend this product to anyone that's interested in getting a flat iron!

Product Rating: 4 The best I used so far
Reviewer: Emilie from Montreal, Canada  Fri Jul 04 2008

Before I bought my new Sedu I was using Corioliss. Here's my opinion :
On the negative side, I think the Sedu one is so light and small that it makes it look easy to break and harder to use (ex.: easier to burn yourself). Corioliss was way better on the design aspect!!
On the positive side, my hair looks better, more flexible and softer. I don't feel it will break my hair on long term like Corioliss did...
I am satisfied with my purchase :)

Product Rating: 5 This Iron Is amazing
Reviewer: dlm from Smyrna DE  Tue Jul 01 2008

This is my first flat iron. I started to get an iron from walmart, but after researching and reading the reviews I decided to give a more expensive iron a try. The next problem I had was do I get a Sedu or a Chi. I have heard so much about the Chi irons but I did not like the fact that I could not control the heat.

I decided with the Sedu since I could control the heat level and because of the reviews that I read. I am so happy that I did. Used with Chi silk infusion, my hair has never felt so good. It feels like I just came out of the salon, but better because the feeling lasts longer (days). I am African-American with relaxed hair. I am trying to grow the relaxer out and I am just hoping that this will be just as good with my natural texture.

It may help that I have changed to hair products that I use too. Instead of buy suave shampoo and conditioner, I bought some redken all soft and that seemed to help. I also spray some chi keratin leave in conditioner while it is wet. The chi silk infusion makes my hair feel really good when I straighten it with the sedu iron. I wish I had some pix but I don't. I will try to take some another time.

Product Rating: 5 Works well with my hair!
Reviewer: Isabel H. from Germany  Fri Jun 27 2008

I was adamant to purchased Sedu Falt Iron (Euro Edition)cause for one its very expensive to for me.I live here in Germany so shipping add to my woes since folica shipped it tru UPS.But anyway only after several days it arrived here in good shape so me so excited about it tried it immediately and boy it works well with my hair.I have a waist long hair that is a little bit wavy and thick so I was very satisfied.My hair stayed smooth and straight till the following day I washed it.Its worth every penny.
In order to make it silkier try to apply heat protectant.I have tried from Loreal it works great with Sedu Flat Iron.

Product Rating: 1 Do not buy
Reviewer: Sandy from St. Louis  Wed Jun 18 2008

This is a good straightener as far as straightening your hair but beware, its a poorly made product. Mine quit working after 6 months. My sister has one also and has electrical tape around the cord to keep the cord tight so the straightener will stay on, hers is less than a year old also. This is ridiculous for the amount of money they charge. Definately beware if you buy this straightener and use it everyday as I do.

Product Rating: 5 THANKS SEDU!!
Reviewer: Angelica from Oahu, HI  Wed Jun 18 2008

I was previously using a CHI straightener until recently when all of a sudden it broke on me. I had only owned it for 3 months!!!!!! I was talking about it to a friend when she insisted that the SEDU straightener is better. So I decided to order it. Now that I have it I LOVE IT!!! I can totally tell the difference when I was using the CHI and now that I'm using the SEDU. My hair is smoother and it's not dried out at all. I'm planning on buying another SEDU straightener to give to a friend. Thanks SEDU! It saved me more money than buying another CHI. So if you're planning on buying a replacement because your straightener broke, but the SEDU!!! It's worth ALL THE MONEY!!!! Trust me!

Product Rating: 5 Sedu vs. Chi
Reviewer: Jennifer from Houston, TX  Tue Jun 17 2008

Ok. So, before I bought this Sedu, I had been a CHI user for at LEAST 6 years. I thought the CHI was the BEST straightener there was. I am Asian, but I don't have that smooth, straight hair most Asian girls do. I have wavy (not the pretty ones either), kinky, coarse hair. It's also dry and prone to getting split ends. So, here's the low down. =P

I LOVE THE SEDU!!! 100000 times more than my CHI, and I didn't think I'd ever stop loving the CHI.

Pros and Cons of both are:

CHI 1"
Pros: heats up super fast and super hot, STAYS hot, swivel cord, good size, easy to use, shiny and straight hair
Cons: makes me and my hair EXTREMELY hot/almost sweaty, fries my hair, gives me BAD split ends.

SEDU 1"
Pros: heats up super fast and super hot, STAYS hot, good size, easy to use, no split ends, keeps my hair shiny and healthy
Cons: no swivel cord (I have to unwhirl it a bit if I'm using it to curl my hair like I did with my CHI), takes a little bit longer to do my hair now (15 min. tops)

So, there it is. Both are REALLY good at keeping your hair straight, but I have to say, I never thought my hair would be without split ends and feel so pretty!! It used to be all crunchy feeling like it was SUPER DRY. I'd use the best shampoo and conditioners and nothing. But with the Sedu, it just FEELS and LOOKS healthier.

Product Rating: 5 I LOVEE IT!
Reviewer: Suzanne   Mon Jun 16 2008

This flat iron is light, heats amazingly fast, makes my hair shine I LOVE IT. Everyone asks been if I just got my hair done since i've started using the SEDU !! amazing and worth every penny

Product Rating: 3 Great however...I wish it lasted longer
Reviewer: Mina   Thu Jun 12 2008

The Sedu is great- it was the first expensive flat iron I bought and the first to ever actually straighen my poofy, frizzy, wavy hair. It made it shiny, less frizzy, smoother.

However if you plan to use this straightener quite often (almost every other day), I would suggest buying a straightener that lasts longer than a year. The cord on the Sedu is pretty flimsy. A little after a year, my Sedu would shut off and on when the power cord moved and eventually the cord became loose from the iron. When I bought the iron it was only a 1 year warranty, now I understand why they increased it to 2.

Product Rating: 2 Very sad Sedu owner.....
Reviewer: Colleen from Peckville, PA  Thu Jun 12 2008

I bought the Sedu iron after weeks of deciding which flat iron to purchase. I previously owned 2 Chi's and they are both broken so I decided to try the Sedu. It functioned properly for the first 3 months and then one day it mysteriously stopped working. This iron has never been dropped. The cord is kept completely straight. (I am fanatical about the care of my flat irons). Today I am mailing back my broken Sedu to folica with my payment of $9.95. I am hoping that Folica can make this situation right.

Product Rating: 4 Pretty Good
Reviewer: Joanna from PA  Tue Jun 10 2008

Didnt pull hair. Shiny outcome. My only complaint is that it didnt hold the hair tight enough and that affected the outcome of staighter hair.

Product Rating: 4 Pretty Good
Reviewer: Joanna from PA  Tue Jun 10 2008

I like it, but after using my sister's I knew mine wasnt up to par. Maybe a bad apple in the bunch. Didn't pull hair. Shiny outcome. My only complaint is that it didnt hold the hair tight enough and that affected the outcome of staighter hair.

Product Rating: 2 owned 2, cord shorts out, but nice when it works
Reviewer: Min B from St. Louis, MO  Sat Jun 07 2008

My husband bought me this flat iron and I absolutely love it...when it is new. I have been through two of these flat irons in a year and a half (the first one was covered under the then one-year warranty...I am giving up getting another replacement). While I love the performance of it when it is working, I am going to another brand. It did work nicely, make my hair soft and got sufficiently hot. It would be perfect if it lasted more than 9 or 10 months (I used it once a day 5 days a week).

Product Rating: 5 3 Years and still going strong!!!
Reviewer: Ashley from New Orleans, La  Sat Jun 07 2008

Sedu is the BEST!!! I bought this straightner a little over 3 years ago and Oh Boy has it been through alot. From being dropped to stepped on, the plug itself is cracked and has been for a year now and the straigtner still works perfectly. The outside gets a little hot but I dont mind it. I've recommended this product to many of my friends and everytime someone they know uses theirs I get a phone call asking "What's the name of that website you ordered my straigtner from?" Everyone that uses it ditches whatever their using then and orders this one. AMAZING!!! Order it, you wont be disappointed!! I Promise!!

Product Rating: 3 Average at Best
Reviewer: Angel from Ridgeland, MS  Wed Jun 04 2008

Based on the other consumer opinions I thought this Flat Iron would be great but it doesn't straighten my hair well at all. It says it gets to 400 degrees but it doesn't feel like it gets any hotter from 200 to 400 degrees. All about the same. I would not purchase this Iron again.

Product Rating: 3 questioned it but now i know
Reviewer: Ngoc from Houston, Tx  Sat May 31 2008

For one thing I can say it does straighten your hair straight...seems important right? But for how long? This was the factor that was really important to me because most straightners can easily do that but which could make it stay lasting...it was not the sedu unfortuntately. I have gone through many reviews thinking that this would be without a doubt a product that was worth my money when orignally I should have just bought a chi which is a product I am already familar with and knows works. I am alittle sad because I did have high expectations when I made the decision to purchase the sedu. The positives are that it has a control setting, very very light weight, and it does a good job in straightening but...does not stay for long throughout the day my main thing I was looking for. Bye Bye Hope you make someone else happy you didn't for me.

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